diff --git a/src/Navigation.tsx b/src/Navigation.tsx
index 67b89e2627..9dba416d09 100644
--- a/src/Navigation.tsx
+++ b/src/Navigation.tsx
@@ -53,10 +53,7 @@ import {MessagesSettingsScreen} from './screens/Messages/Settings'
 import {useModalControls} from './state/modals'
 import {useUnreadNotifications} from './state/queries/notifications/unread'
 import {useSession} from './state/session'
-import {
-  setEmailConfirmationRequested,
-  shouldRequestEmailConfirmation,
-} from './state/shell/reminders'
+import {shouldRequestEmailConfirmation} from './state/shell/reminders'
 import {AccessibilitySettingsScreen} from './view/screens/AccessibilitySettings'
 import {CommunityGuidelinesScreen} from './view/screens/CommunityGuidelines'
 import {CopyrightPolicyScreen} from './view/screens/CopyrightPolicy'
@@ -585,7 +582,6 @@ function RoutesContainer({children}: React.PropsWithChildren<{}>) {
 
     if (currentAccount && shouldRequestEmailConfirmation(currentAccount)) {
       openModal({name: 'verify-email', showReminder: true})
-      setEmailConfirmationRequested()
     }
   }
 
diff --git a/src/lib/strings/time.ts b/src/lib/strings/time.ts
index 8de4b52aed..9176354a83 100644
--- a/src/lib/strings/time.ts
+++ b/src/lib/strings/time.ts
@@ -61,3 +61,10 @@ export function getAge(birthDate: Date): number {
   }
   return age
 }
+
+export function toSimpleDateString(date: Date) {
+  const mm = date.getMonth() + 1 // 0-indexed
+  const dd = date.getDate()
+  const yyyy = date.getFullYear()
+  return `${yyyy}-${mm}-${dd}`
+}
diff --git a/src/state/shell/reminders.ts b/src/state/shell/reminders.ts
index c722bbf48e..f509d962e8 100644
--- a/src/state/shell/reminders.ts
+++ b/src/state/shell/reminders.ts
@@ -1,38 +1,53 @@
+import {toSimpleDateString} from '#/lib/strings/time'
+import {logger} from '#/logger'
 import * as persisted from '#/state/persisted'
-import {toHashCode} from 'lib/strings/helpers'
 import {SessionAccount} from '../session'
 import {isOnboardingActive} from './onboarding'
 
 export function shouldRequestEmailConfirmation(account: SessionAccount) {
-  if (!account) {
+  // ignore logged out
+  if (!account) return false
+  // ignore confirmed accounts, this is the success state of this reminder
+  if (account.emailConfirmed) return false
+  // wait for onboarding to complete
+  if (isOnboardingActive()) return false
+
+  const stored = persisted.get('reminders').lastEmailConfirm
+  const today = toSimpleDateString(new Date())
+  const snoozedAt = stored ? toSimpleDateString(new Date(stored)) : undefined
+
+  logger.debug('Checking email confirmation reminder', {
+    today,
+    snoozedAt,
+  })
+
+  // never been snoozed, new account
+  if (!snoozedAt) {
+    snooze()
+    return true
+  }
+
+  // already snoozed today
+  if (snoozedAt === today) {
     return false
   }
-  if (account.emailConfirmed) {
-    return false
-  }
-  if (isOnboardingActive()) {
-    return false
-  }
-  // only prompt once
-  if (persisted.get('reminders').lastEmailConfirm) {
-    return false
-  }
-  const now = new Date()
-  const today = now.getDay()
-  const tomorrow = (today + 1) % 7
-  // shard the users into 2 day of the week buckets
-  // (this is to avoid a sudden influx of email updates when
-  // this feature rolls out)
-  const day = toHashCode(account.did) % 7
-  if (day !== today && day !== tomorrow) {
-    return false
+
+  // snoozed recently
+  if (snoozedAt !== today) {
+    snooze()
+    return true
   }
+
   return true
 }
 
-export function setEmailConfirmationRequested() {
+export function snooze() {
+  const lastEmailConfirm = new Date().toISOString()
+  logger.debug('Snoozing email confirmation reminder', {
+    snoozedAt: lastEmailConfirm,
+  })
   persisted.write('reminders', {
     ...persisted.get('reminders'),
-    lastEmailConfirm: new Date().toISOString(),
+    lastEmailConfirm,
   })
 }