diff --git a/package.json b/package.json
index 05b5f086db..f4c63f9590 100644
--- a/package.json
+++ b/package.json
@@ -116,6 +116,7 @@
     "deprecated-react-native-prop-types": "^5.0.0",
     "email-validator": "^2.0.4",
     "emoji-mart": "^5.5.2",
+    "emoji-regex": "^10.4.0",
     "eventemitter3": "^5.0.1",
     "expo": "^51.0.8",
     "expo-application": "^5.9.1",
diff --git a/src/components/RichText.tsx b/src/components/RichText.tsx
index 7511775978..1c65a87acc 100644
--- a/src/components/RichText.tsx
+++ b/src/components/RichText.tsx
@@ -66,6 +66,7 @@ export function RichText({
         (flattenedStyle.fontSize ?? a.text_sm.fontSize) * emojiMultiplier
       return (
         <Text
+          emoji
           selectable={selectable}
           testID={testID}
           style={[plainStyles, {fontSize}]}
@@ -77,6 +78,7 @@ export function RichText({
     }
     return (
       <Text
+        emoji
         selectable={selectable}
         testID={testID}
         style={plainStyles}
@@ -148,7 +150,11 @@ export function RichText({
         />,
       )
     } else {
-      els.push(segment.text)
+      els.push(
+        <Text key={key} emoji style={plainStyles}>
+          {segment.text}
+        </Text>,
+      )
     }
     key++
   }
@@ -213,6 +219,7 @@ function RichTextTag({
     <React.Fragment>
       <TagMenu control={control} tag={tag} authorHandle={authorHandle}>
         <Text
+          emoji
           selectable={selectable}
           {...native({
             accessibilityLabel: _(msg`Hashtag: #${tag}`),
diff --git a/src/components/Typography.tsx b/src/components/Typography.tsx
index 15f88468a7..7c13241e2c 100644
--- a/src/components/Typography.tsx
+++ b/src/components/Typography.tsx
@@ -1,15 +1,85 @@
 import React from 'react'
 import {StyleProp, TextProps as RNTextProps, TextStyle} from 'react-native'
 import {UITextView} from 'react-native-uitextview'
+import createEmojiRegex from 'emoji-regex'
 
-import {isNative} from '#/platform/detection'
+import {logger} from '#/logger'
+import {isIOS, isNative} from '#/platform/detection'
 import {Alf, applyFonts, atoms, flatten, useAlf, useTheme, web} from '#/alf'
+import {IS_DEV} from '#/env'
 
-export type TextProps = RNTextProps & {
+export type StringChild = string | (string | null)[]
+
+export type TextProps = Omit<RNTextProps, 'children'> & {
   /**
    * Lets the user select text, to use the native copy and paste functionality.
    */
   selectable?: boolean
+  /**
+   * Provides `data-*` attributes to the underlying `UITextView` component on
+   * web only.
+   */
+  dataSet?: Record<string, string | number | undefined>
+  /**
+   * Appears as a small tooltip on web hover.
+   */
+  title?: string
+} & (
+    | {
+        emoji: true
+        children: StringChild
+      }
+    | {
+        emoji?: false
+        children: RNTextProps['children']
+      }
+  )
+
+const EMOJI = createEmojiRegex()
+
+export function childHasEmoji(children: React.ReactNode) {
+  return (Array.isArray(children) ? children : [children]).some(
+    child => typeof child === 'string' && createEmojiRegex().test(child),
+  )
+}
+
+export function childIsString(
+  children: React.ReactNode,
+): children is StringChild {
+  return (
+    typeof children === 'string' ||
+    (Array.isArray(children) &&
+      children.every(child => typeof child === 'string' || child === null))
+  )
+}
+
+export function renderChildrenWithEmoji(children: StringChild) {
+  const normalized = Array.isArray(children) ? children : [children]
+
+  return (
+    <UITextView>
+      {normalized.map(child => {
+        if (typeof child !== 'string') return child
+
+        const emojis = child.match(EMOJI)
+
+        if (emojis === null) {
+          return child
+        }
+
+        return child.split(EMOJI).map((stringPart, index) => (
+          <UITextView key={index}>
+            {stringPart}
+            {emojis[index] ? (
+              <UITextView style={{color: 'black', fontFamily: 'System'}}>
+                {emojis[index]}
+              </UITextView>
+            ) : null}
+          </UITextView>
+        ))
+      })}
+    </UITextView>
+  )
 }
 
 /**
@@ -64,7 +134,15 @@ export function normalizeTextStyles(
 /**
  * Our main text component. Use this most of the time.
  */
-export function Text({style, selectable, ...rest}: TextProps) {
+export function Text({
+  children,
+  emoji,
+  style,
+  selectable,
+  title,
+  dataSet,
+  ...rest
+}: TextProps) {
   const {fonts, flags} = useAlf()
   const t = useTheme()
   const s = normalizeTextStyles([atoms.text_sm, t.atoms.text, flatten(style)], {
@@ -73,7 +151,31 @@ export function Text({style, selectable, ...rest}: TextProps) {
     flags,
   })
 
-  return <UITextView selectable={selectable} uiTextView style={s} {...rest} />
+  if (IS_DEV) {
+    if (!emoji && childHasEmoji(children)) {
+      logger.warn(
+        `Text: emoji detected but emoji not enabled: "${children}"\n\nPlease add <Text emoji />'`,
+      )
+    }
+
+    if (emoji && !childIsString(children)) {
+      throw new Error(
+        'Text: when <Text emoji />, children can only be strings.',
+      )
+    }
+  }
+
+  return (
+    <UITextView
+      selectable={selectable}
+      uiTextView
+      style={s}
+      {...rest}
+      // @ts-ignore
+      dataSet={Object.assign({tooltip: title}, dataSet || {})}>
+      {isIOS && emoji ? renderChildrenWithEmoji(children) : children}
+    </UITextView>
+  )
 }
 
 export function createHeadingElement({level}: {level: number}) {
diff --git a/src/view/com/util/text/Text.tsx b/src/view/com/util/text/Text.tsx
index 52a45b0e2e..9e4f7e5f5d 100644
--- a/src/view/com/util/text/Text.tsx
+++ b/src/view/com/util/text/Text.tsx
@@ -2,27 +2,40 @@ import React from 'react'
 import {StyleSheet, Text as RNText, TextProps} from 'react-native'
 import {UITextView} from 'react-native-uitextview'
 
-import {lh, s} from 'lib/styles'
-import {TypographyVariant, useTheme} from 'lib/ThemeContext'
-import {isIOS, isWeb} from 'platform/detection'
+import {lh, s} from '#/lib/styles'
+import {TypographyVariant, useTheme} from '#/lib/ThemeContext'
+import {logger} from '#/logger'
+import {isIOS} from '#/platform/detection'
 import {applyFonts, useAlf} from '#/alf'
+import {
+  childHasEmoji,
+  childIsString,
+  renderChildrenWithEmoji,
+  StringChild,
+} from '#/components/Typography'
+import {IS_DEV} from '#/env'
 
-export type CustomTextProps = TextProps & {
+export type CustomTextProps = Omit<TextProps, 'children'> & {
   type?: TypographyVariant
   lineHeight?: number
   title?: string
   dataSet?: Record<string, string | number>
   selectable?: boolean
-}
-
-const fontFamilyStyle = {
-  fontFamily:
-    '-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Liberation Sans", Helvetica, Arial, sans-serif',
-}
+} & (
+    | {
+        emoji: true
+        children: StringChild
+      }
+    | {
+        emoji?: false
+        children: TextProps['children']
+      }
+  )
 
 export function Text({
   type = 'md',
   children,
+  emoji,
   lineHeight,
   style,
   title,
@@ -35,6 +48,20 @@ export function Text({
   const lineHeightStyle = lineHeight ? lh(theme, type, lineHeight) : undefined
   const {fonts} = useAlf()
 
+  if (IS_DEV) {
+    if (!emoji && childHasEmoji(children)) {
+      logger.warn(
+        `Text: emoji detected but emoji not enabled: "${children}"\n\nPlease add <Text emoji />'`,
+      )
+    }
+
+    if (emoji && !childIsString(children)) {
+      throw new Error(
+        'Text: when <Text emoji />, children can only be strings.',
+      )
+    }
+  }
+
   if (selectable && isIOS) {
     const flattened = StyleSheet.flatten([
       s.black,
@@ -58,7 +85,7 @@ export function Text({
         selectable={selectable}
         uiTextView
         {...props}>
-        {children}
+        {isIOS && emoji ? renderChildrenWithEmoji(children) : children}
       </UITextView>
     )
   }
@@ -66,7 +93,6 @@ export function Text({
   const flattened = StyleSheet.flatten([
     s.black,
     typography,
-    isWeb && fontFamilyStyle,
     lineHeightStyle,
     style,
   ])
@@ -87,7 +113,7 @@ export function Text({
       dataSet={Object.assign({tooltip: title}, dataSet || {})}
       selectable={selectable}
       {...props}>
-      {children}
+      {isIOS && emoji ? renderChildrenWithEmoji(children) : children}
     </RNText>
   )
 }
diff --git a/yarn.lock b/yarn.lock
index d199d5869f..7077aeda3b 100644
--- a/yarn.lock
+++ b/yarn.lock
@@ -11360,6 +11360,11 @@ emoji-mart@^5.5.2:
   resolved "https://registry.yarnpkg.com/emoji-mart/-/emoji-mart-5.5.2.tgz#3ddbaf053139cf4aa217650078bc1c50ca8381af"
   integrity sha512-Sqc/nso4cjxhOwWJsp9xkVm8OF5c+mJLZJFoFfzRuKO+yWiN7K8c96xmtughYb0d/fZ8UC6cLIQ/p4BR6Pv3/A==
 
+emoji-regex@^10.4.0:
+  version "10.4.0"
+  resolved "https://registry.yarnpkg.com/emoji-regex/-/emoji-regex-10.4.0.tgz#03553afea80b3975749cfcb36f776ca268e413d4"
+  integrity sha512-EC+0oUMY1Rqm4O6LLrgjtYDvcVYTy7chDnM4Q7030tP4Kwj3u/pR6gP9ygnp2CJMK5Gq+9Q2oqmrFJAz01DXjw==
+
 emoji-regex@^8.0.0:
   version "8.0.0"
   resolved "https://registry.yarnpkg.com/emoji-regex/-/emoji-regex-8.0.0.tgz#e818fd69ce5ccfcb404594f842963bf53164cc37"