diff --git a/.eslintrc.js b/.eslintrc.js
index 37ed895aa4..16e844a050 100644
--- a/.eslintrc.js
+++ b/.eslintrc.js
@@ -35,6 +35,7 @@ module.exports = {
           'Admonition',
           'Admonition.Admonition',
           'Toast.Action',
+          'toast.Action',
           'AgeAssuranceAdmonition',
           'Span',
           'StackedButton',
diff --git a/src/features/liveEvents/components/DiscoverFeedLiveEventFeedsAndTrendingBanner.tsx b/src/features/liveEvents/components/DiscoverFeedLiveEventFeedsAndTrendingBanner.tsx
index 32819f3b3b..9f467d6542 100644
--- a/src/features/liveEvents/components/DiscoverFeedLiveEventFeedsAndTrendingBanner.tsx
+++ b/src/features/liveEvents/components/DiscoverFeedLiveEventFeedsAndTrendingBanner.tsx
@@ -5,12 +5,15 @@ import {useLingui} from '@lingui/react'
 import {useTrendingSettings} from '#/state/preferences/trending'
 import {atoms as a, useLayoutBreakpoints, useTheme} from '#/alf'
 import {Button} from '#/components/Button'
-import {TimesLarge_Stroke2_Corner0_Rounded as CloseIcon} from '#/components/icons/Times'
+import {DotGrid_Stroke2_Corner0_Rounded as EllipsisIcon} from '#/components/icons/DotGrid'
 import {TrendingInterstitial} from '#/components/interstitials/Trending'
-import * as Prompt from '#/components/Prompt'
 import {LiveEventFeedCardWide} from '#/features/liveEvents/components/LiveEventFeedCardWide'
+import {
+  LiveEventFeedOptionsMenu,
+  useDialogControl,
+} from '#/features/liveEvents/components/LiveEventFeedOptionsMenu'
 import {useLiveEvents} from '#/features/liveEvents/context'
-import {device, useStorage} from '#/storage'
+import {useLiveEventPreferences} from '#/features/liveEvents/preferences'
 
 export function DiscoverFeedLiveEventFeedsAndTrendingBanner() {
   const t = useTheme()
@@ -18,14 +21,17 @@ export function DiscoverFeedLiveEventFeedsAndTrendingBanner() {
   const events = useLiveEvents()
   const {rightNavVisible} = useLayoutBreakpoints()
   const {trendingDisabled} = useTrendingSettings()
-  const promptControl = Prompt.usePromptControl()
-  const [bannerDisabled, setBannerDisabled] = useStorage(device, [
-    'liveEventFeedsBannerDisabled',
-  ])
+  const optionsMenuControl = useDialogControl()
+  const {data, isLoading} = useLiveEventPreferences()
 
+  // user prefs should be loaded by now, but for TS-sake
+  if (isLoading) return null
+
+  const {hideAllFeeds, hiddenFeedIds} = data
   const feed = events.feeds.at(0)
+  const feedHidden = feed?.id ? hiddenFeedIds.includes(feed?.id || '') : false
 
-  if (!feed || bannerDisabled) {
+  if (!feed || hideAllFeeds || feedHidden) {
     if (!rightNavVisible && !trendingDisabled) {
       // only show trending on mobile when live event banner is not shown
       return <TrendingInterstitial />
@@ -52,7 +58,7 @@ export function DiscoverFeedLiveEventFeedsAndTrendingBanner() {
             shape="round"
             style={[a.absolute, a.z_10, {top: 6, right: 6}]}
             onPress={() => {
-              promptControl.open()
+              optionsMenuControl.open()
             }}>
             {({hovered, pressed}) => (
               <>
@@ -67,8 +73,8 @@ export function DiscoverFeedLiveEventFeedsAndTrendingBanner() {
                     },
                   ]}
                 />
-                <CloseIcon
-                  size="xs"
+                <EllipsisIcon
+                  size="sm"
                   fill={
                     image.textColor === 'light'
                       ? t.palette.white
@@ -82,17 +88,7 @@ export function DiscoverFeedLiveEventFeedsAndTrendingBanner() {
         </View>
       </View>
 
-      <Prompt.Basic
-        control={promptControl}
-        title={_(msg`Disable the live event banner?`)}
-        description={_(
-          msg`Live events appear occasionally when something exciting is happening that we think you might like. You can always re-enable this banner from your Content & Media settings page.`,
-        )}
-        confirmButtonCta={_(msg`Disable banner`)}
-        onConfirm={() => {
-          setBannerDisabled(true)
-        }}
-      />
+      <LiveEventFeedOptionsMenu feed={feed} control={optionsMenuControl} />
     </>
   )
 }
diff --git a/src/features/liveEvents/components/LiveEventFeedOptionsMenu.tsx b/src/features/liveEvents/components/LiveEventFeedOptionsMenu.tsx
new file mode 100644
index 0000000000..e3c882fc9f
--- /dev/null
+++ b/src/features/liveEvents/components/LiveEventFeedOptionsMenu.tsx
@@ -0,0 +1,167 @@
+import {useRef} from 'react'
+import {View} from 'react-native'
+import {msg, Trans} from '@lingui/macro'
+import {useLingui} from '@lingui/react'
+
+import {useCleanError} from '#/lib/hooks/useCleanError'
+import {isNative} from '#/platform/detection'
+import {atoms as a, web} from '#/alf'
+import {Admonition} from '#/components/Admonition'
+import {Button, ButtonIcon, ButtonText} from '#/components/Button'
+import * as Dialog from '#/components/Dialog'
+import {Loader} from '#/components/Loader'
+import * as toast from '#/components/Toast'
+import {Span, Text} from '#/components/Typography'
+import {
+  type LiveEventPreferencesAction,
+  useUpdateLiveEventPreferences,
+} from '#/features/liveEvents/preferences'
+import {type LiveEventFeed} from '#/features/liveEvents/types'
+
+export {useDialogControl} from '#/components/Dialog'
+
+export function LiveEventFeedOptionsMenu({
+  control,
+  feed,
+}: {
+  control: Dialog.DialogControlProps
+  feed: LiveEventFeed
+}) {
+  const {_} = useLingui()
+  return (
+    <Dialog.Outer control={control}>
+      <Dialog.Handle />
+      <Dialog.ScrollableInner
+        label={_(msg`Configure live event banner`)}
+        style={[web({maxWidth: 400})]}>
+        <Inner control={control} feed={feed} />
+        <Dialog.Close />
+      </Dialog.ScrollableInner>
+    </Dialog.Outer>
+  )
+}
+
+function Inner({
+  control,
+  feed,
+}: {
+  control: Dialog.DialogControlProps
+  feed: LiveEventFeed
+}) {
+  const {_} = useLingui()
+  const canUndo = useRef(true)
+  const undoAction = useRef<LiveEventPreferencesAction | null>(null)
+  const {
+    isPending,
+    mutate: update,
+    error: rawError,
+    variables,
+  } = useUpdateLiveEventPreferences({
+    onSuccess() {
+      toast.show(
+        <toast.Outer>
+          <toast.Icon />
+          <toast.Text>
+            <Trans>Your live event preferences have been updated.</Trans>
+          </toast.Text>
+          {canUndo.current && undoAction.current && (
+            <toast.Action
+              label={_(msg`Undo`)}
+              onPress={() => {
+                if (undoAction.current) {
+                  update(undoAction.current)
+                }
+              }}>
+              <Trans>Undo</Trans>
+            </toast.Action>
+          )}
+        </toast.Outer>,
+        {
+          type: 'success',
+        },
+      )
+
+      // must protect to avoid closing an already closed dialog
+      if (canUndo.current) {
+        canUndo.current = false
+        control.close()
+      }
+    },
+  })
+  const cleanError = useCleanError()
+  const error = rawError ? cleanError(rawError) : undefined
+
+  const isHidingFeed = variables?.type === 'hideFeed' && isPending
+  const isHidingAllFeeds = variables?.type === 'toggleHideAllFeeds' && isPending
+
+  return (
+    <View style={[a.gap_lg]}>
+      <View style={[a.gap_sm]}>
+        <Text style={[a.text_2xl, a.font_semi_bold, a.leading_snug]}>
+          <Trans>Live event options</Trans>
+        </Text>
+
+        <Text style={[a.text_md, a.leading_snug]}>
+          <Trans>
+            Live events appear occasionally when something exciting is
+            happening. If you'd like, you can hide this particular event, or all
+            events.
+          </Trans>
+        </Text>
+
+        <Text style={[a.text_md, a.leading_snug]}>
+          <Trans>
+            If you choose to hide all events, you can always re-enable them from{' '}
+            <Span style={[a.font_semi_bold]}>Settings → Content & Media</Span>.
+          </Trans>
+        </Text>
+      </View>
+
+      <View style={[a.gap_sm]}>
+        <Button
+          label={_(msg`Hide this event`)}
+          size="large"
+          color="primary_subtle"
+          onPress={() => {
+            update({type: 'hideFeed', id: feed.id})
+            undoAction.current = {type: 'unhideFeed', id: feed.id}
+          }}>
+          <ButtonText>
+            <Trans>Hide this event</Trans>
+          </ButtonText>
+          {isHidingFeed && <ButtonIcon icon={Loader} />}
+        </Button>
+        <Button
+          label={_(msg`Hide all events`)}
+          size="large"
+          color="secondary"
+          onPress={() => {
+            update({type: 'toggleHideAllFeeds'})
+            undoAction.current = {type: 'toggleHideAllFeeds'}
+          }}>
+          <ButtonText>
+            <Trans>Hide all events</Trans>
+          </ButtonText>
+          {isHidingAllFeeds && <ButtonIcon icon={Loader} />}
+        </Button>
+        {isNative && (
+          <Button
+            label={_(msg`Cancel`)}
+            size="large"
+            color="secondary_inverted"
+            onPress={() => control.close()}>
+            <ButtonText>
+              <Trans>Cancel</Trans>
+            </ButtonText>
+          </Button>
+        )}
+      </View>
+
+      {error && (
+        <Admonition type="error">
+          {error.clean || error.raw || _(msg`An unknown error occurred.`)}
+        </Admonition>
+      )}
+    </View>
+  )
+}
diff --git a/src/features/liveEvents/preferences.ts b/src/features/liveEvents/preferences.ts
new file mode 100644
index 0000000000..94771ce3ff
--- /dev/null
+++ b/src/features/liveEvents/preferences.ts
@@ -0,0 +1,87 @@
+import {useEffect} from 'react'
+import {type Agent} from '@atproto/api'
+import {useMutation, useQueryClient} from '@tanstack/react-query'
+
+import {logger} from '#/logger'
+import {isWeb} from '#/platform/detection'
+import {
+  preferencesQueryKey,
+  usePreferencesQuery,
+} from '#/state/queries/preferences'
+import {useAgent} from '#/state/session'
+
+export type LiveEventPreferencesAction = Parameters<
+  Agent['updateLiveEventPreferences']
+>[0]
+
+export function useLiveEventPreferences() {
+  const query = usePreferencesQuery()
+  useWebOnlyDebugLiveEventPreferences()
+  return {
+    ...query,
+    data: query.data?.liveEventPreferences || {
+      hideAllFeeds: false,
+      hiddenFeedIds: [],
+    },
+  }
+}
+
+function useWebOnlyDebugLiveEventPreferences() {
+  const queryClient = useQueryClient()
+  const agent = useAgent()
+
+  useEffect(() => {
+    if (isWeb && typeof window !== 'undefined') {
+      // @ts-ignore
+      window.__updateLiveEventPreferences = async (
+        action: LiveEventPreferencesAction,
+      ) => {
+        await agent.updateLiveEventPreferences(action)
+        // triggers a refetch
+        await queryClient.invalidateQueries({
+          queryKey: preferencesQueryKey,
+        })
+      }
+    }
+  }, [agent, queryClient])
+}
+
+export function useUpdateLiveEventPreferences(props?: {
+  onSuccess?: () => void
+  onError?: (error: Error) => void
+}) {
+  const queryClient = useQueryClient()
+  const agent = useAgent()
+
+  return useMutation<void, Error, LiveEventPreferencesAction>({
+    onError: props?.onError,
+    onSuccess: props?.onSuccess,
+    mutationFn: async action => {
+      const updated = await agent.updateLiveEventPreferences(action)
+
+      switch (action.type) {
+        case 'hideFeed': {
+          logger.metric('liveEventFeeds:hideFeed', {feedId: action.id})
+          break
+        }
+        case 'unhideFeed': {
+          logger.metric('liveEventFeeds:unhideFeed', {feedId: action.id})
+          break
+        }
+        case 'toggleHideAllFeeds': {
+          if (updated?.hideAllFeeds) {
+            logger.metric('liveEventFeed:hideAllFeeds', {})
+          } else {
+            logger.metric('liveEventFeed:unhideAllFeeds', {})
+          }
+          break
+        }
+      }
+
+      // triggers a refetch
+      await queryClient.invalidateQueries({
+        queryKey: preferencesQueryKey,
+      })
+    },
+  })
+}
diff --git a/src/features/liveEvents/types.ts b/src/features/liveEvents/types.ts
index 3ab2ff73bf..a2070e1c03 100644
--- a/src/features/liveEvents/types.ts
+++ b/src/features/liveEvents/types.ts
@@ -9,6 +9,7 @@ export type LiveEventFeedImage = {
 }
 
 export type LiveEventFeed = {
+  id: string
   title: string
   url: string
   images: Record<LiveEventFeedImageLayout, LiveEventFeedImage>
diff --git a/src/logger/metrics.ts b/src/logger/metrics.ts
index dddca72a17..78988ab857 100644
--- a/src/logger/metrics.ts
+++ b/src/logger/metrics.ts
@@ -788,4 +788,9 @@ export type MetricEvents = {
   }
   // user pressed the remove all data button
   'contacts:settings:removeData': {}
+
+  'liveEventFeeds:hideFeed': {feedId: string}
+  'liveEventFeeds:unhideFeed': {feedId: string}
+  'liveEventFeed:hideAllFeeds': {}
+  'liveEventFeed:unhideAllFeeds': {}
 }
diff --git a/src/storage/schema.ts b/src/storage/schema.ts
index 9bd8aa923b..d1e4a8d88c 100644
--- a/src/storage/schema.ts
+++ b/src/storage/schema.ts
@@ -50,8 +50,6 @@ export type Device = {
   activitySubscriptionsNudged?: boolean
   threadgateNudged?: boolean
 
-  liveEventFeedsBannerDisabled?: boolean
-
   /**
    * Policy update overlays. New IDs are required for each new announcement.
    */