diff --git a/src/App.native.tsx b/src/App.native.tsx
index b8abef0bb9..7dc16ec058 100644
--- a/src/App.native.tsx
+++ b/src/App.native.tsx
@@ -78,7 +78,6 @@ import {
   features,
   setupDeviceId,
 } from '#/analytics'
-import {useSetAnalyticsHeaders} from '#/analytics/useSetAnalyticsHeaders'
 import {IS_ANDROID, IS_IOS} from '#/env'
 import {
   prefetchLiveEvents,
@@ -118,8 +117,6 @@ function InnerApp() {
   const {_} = useLingui()
   const hasCheckedReferrer = useStarterPackEntry()
 
-  useSetAnalyticsHeaders()
-
   // init
   useEffect(() => {
     async function onLaunch(account?: SessionAccount) {
diff --git a/src/App.web.tsx b/src/App.web.tsx
index 6351a2e51c..701167f392 100644
--- a/src/App.web.tsx
+++ b/src/App.web.tsx
@@ -68,7 +68,6 @@ import {
   features,
   setupDeviceId,
 } from '#/analytics'
-import {useSetAnalyticsHeaders} from '#/analytics/useSetAnalyticsHeaders'
 import {
   prefetchLiveEvents,
   Provider as LiveEventsProvider,
@@ -94,8 +93,6 @@ function InnerApp() {
   const {_} = useLingui()
   const hasCheckedReferrer = useStarterPackEntry()
 
-  useSetAnalyticsHeaders()
-
   // init
   useEffect(() => {
     async function onLaunch(account?: SessionAccount) {
diff --git a/src/analytics/useSetAnalyticsHeaders.tsx b/src/analytics/useSetAnalyticsHeaders.tsx
deleted file mode 100644
index cce362a8f7..0000000000
--- a/src/analytics/useSetAnalyticsHeaders.tsx
+++ /dev/null
@@ -1,36 +0,0 @@
-import {useAgent} from '#/state/session'
-import {getDeviceId, useSessionId} from '#/analytics/identifiers'
-import {getIPGeolocationString} from '#/geolocation/util'
-
-/**
- * Get anonymous identifiers and construct headers we use for requests that may
- * trigger experiment exposures in our backend. These values are used for A/B
- * test bucketing, in addition to the user DID, if the request is
- * authenticated. They ensure we can consistently deliver beta features to
- * users.
- *
- * This should be mounted as high as possible in the tree, _after_
- * `setupDeviceId` has resolved and session context is available.
- *
- * The setters here are not wrapped in an effect because this hook does not
- * render that often, and we want to make sure the headers are set as soon as
- * possible after `agent` changes to ensure analytics events are properly
- * attributed.
- *
- * The values here are not specific to an account. If we add new values here in
- * the future, we should ensure that they are not account specific and handle
- * those separately (and more carefully).
- *
- * These headers must stay in sync with our appview.
- * @see https://github.com/bluesky-social/atproto/blob/39cf199df5847d3fd4a60d8cdeb604a0e07f9784/packages/bsky/src/feature-gates/utils.ts#L7-L8
- */
-export function useSetAnalyticsHeaders() {
-  const agent = useAgent()
-  const sessionId = useSessionId()
-  agent.setHeader('X-Bsky-Device-Id', getDeviceId() ?? '')
-  agent.setHeader('X-Bsky-Session-Id', sessionId)
-  const geo = getIPGeolocationString()
-  if (geo) {
-    agent.setHeader('X-Bsky-IP-Geolocation', geo)
-  }
-}