diff --git a/src/App.native.tsx b/src/App.native.tsx
index 39988c5aed..750ea115d7 100644
--- a/src/App.native.tsx
+++ b/src/App.native.tsx
@@ -6,17 +6,14 @@ import {GestureHandlerRootView} from 'react-native-gesture-handler'
 import SplashScreen from 'react-native-splash-screen'
 import {SafeAreaProvider} from 'react-native-safe-area-context'
 import {observer} from 'mobx-react-lite'
-import {
-  createClient,
-  SegmentClient,
-  AnalyticsProvider,
-} from '@segment/analytics-react-native'
+import {SegmentClient, AnalyticsProvider} from '@segment/analytics-react-native'
 import {ThemeProvider} from './view/lib/ThemeContext'
 import * as view from './view/index'
 import {RootStoreModel, setupState, RootStoreProvider} from './state'
 import {MobileShell} from './view/shell/mobile'
 import {s} from './view/lib/styles'
 import notifee, {EventType} from '@notifee/react-native'
+import {segmentClient} from './lib/segmentClient'
 
 const App = observer(() => {
   const [rootStore, setRootStore] = useState<RootStoreModel | undefined>(
@@ -27,12 +24,7 @@ const App = observer(() => {
   // init
   useEffect(() => {
     view.setup()
-    setSegment(
-      createClient({
-        writeKey: '8I6DsgfiSLuoONyaunGoiQM7A6y2ybdI',
-        trackAppLifecycleEvents: true,
-      }),
-    )
+    setSegment(segmentClient)
     setupState().then(store => {
       setRootStore(store)
       SplashScreen.hide()
@@ -58,7 +50,6 @@ const App = observer(() => {
   if (!rootStore) {
     return null
   }
-
   return (
     <GestureHandlerRootView style={s.h100pct}>
       <ThemeProvider theme={rootStore.shell.darkMode ? 'dark' : 'light'}>
diff --git a/src/lib/logger.js b/src/lib/logger.js
new file mode 100644
index 0000000000..9be96e2408
--- /dev/null
+++ b/src/lib/logger.js
@@ -0,0 +1,35 @@
+export class Logger {
+  isDisabled: boolean
+
+  constructor(isDisabled: boolean = process.env.NODE_ENV === 'production') {
+    this.isDisabled = isDisabled
+  }
+
+  enable() {
+    this.isDisabled = false
+  }
+
+  disable() {
+    this.isDisabled = true
+  }
+
+  info(message?: any, ...optionalParams: any[]): void {
+    if (!this.isDisabled) {
+      console.info(message, ...optionalParams)
+    }
+  }
+
+  warn(message?: any, ...optionalParams: any[]): void {
+    if (!this.isDisabled) {
+      console.warn(message, ...optionalParams)
+    }
+  }
+
+  error(message?: any, ...optionalParams: any[]): void {
+    if (!this.isDisabled) {
+      console.error(message, ...optionalParams)
+    }
+  }
+}
+
+export const createLogger = (isDisabled?: boolean) => new Logger(isDisabled)
diff --git a/src/lib/segmentClient.ts b/src/lib/segmentClient.ts
new file mode 100644
index 0000000000..4286f74ad1
--- /dev/null
+++ b/src/lib/segmentClient.ts
@@ -0,0 +1,9 @@
+import {createClient} from '@segment/analytics-react-native'
+// import {createLogger} from './logger'
+
+export const segmentClient = createClient({
+  writeKey: '8I6DsgfiSLuoONyaunGoiQM7A6y2ybdI',
+  trackAppLifecycleEvents: true,
+  // Uncomment to debug:
+  // logger: createLogger(),
+})
diff --git a/src/state/models/navigation.ts b/src/state/models/navigation.ts
index 224ffef0d4..783593bede 100644
--- a/src/state/models/navigation.ts
+++ b/src/state/models/navigation.ts
@@ -1,5 +1,6 @@
 import {makeAutoObservable} from 'mobx'
 import {TABS_ENABLED} from '../../build-flags'
+import {segmentClient} from '../../lib/segmentClient'
 
 let __id = 0
 function genId() {
@@ -96,6 +97,13 @@ export class NavigationTabModel {
   // =
 
   navigate(url: string, title?: string) {
+    try {
+      const path = url.split('/')[1]
+      segmentClient.track('Navigation', {
+        path,
+      })
+    } catch (error) {}
+
     if (this.current?.url === url) {
       this.refresh()
     } else {
diff --git a/src/view/com/composer/ComposePost.tsx b/src/view/com/composer/ComposePost.tsx
index 11ca9c0520..1647559cb4 100644
--- a/src/view/com/composer/ComposePost.tsx
+++ b/src/view/com/composer/ComposePost.tsx
@@ -68,7 +68,7 @@ export const ComposePost = observer(function ComposePost({
   onPost?: ComposerOpts['onPost']
   onClose: () => void
 }) {
-  const {track} = useAnalytics()
+  const {track, screen} = useAnalytics()
   const pal = usePalette('default')
   const store = useStores()
   const textInput = useRef<PasteInputRef>(null)
@@ -88,6 +88,10 @@ export const ComposePost = observer(function ComposePost({
   )
   const [selectedPhotos, setSelectedPhotos] = useState<string[]>([])
 
+  useEffect(() => {
+    screen('ComposePost')
+  }, [screen])
+
   // Using default import (React.use...) instead of named import (use...) to be able to mock store's data in jest environment
   const autocompleteView = React.useMemo<UserAutocompleteViewModel>(
     () => new UserAutocompleteViewModel(store),
@@ -183,6 +187,7 @@ export const ComposePost = observer(function ComposePost({
     textInput.current?.focus()
   }
   const onPressSelectPhotos = () => {
+    track('ComposePost:SelectPhotos')
     if (isSelectingPhotos) {
       setIsSelectingPhotos(false)
     } else if (selectedPhotos.length < 4) {
@@ -190,6 +195,7 @@ export const ComposePost = observer(function ComposePost({
     }
   }
   const onSelectPhotos = (photos: string[]) => {
+    track('ComposePost:SelectPhotos:Done')
     setSelectedPhotos(photos)
     if (photos.length >= 4) {
       setIsSelectingPhotos(false)
diff --git a/src/view/com/composer/PhotoCarouselPicker.tsx b/src/view/com/composer/PhotoCarouselPicker.tsx
index 7057330375..4bc275a522 100644
--- a/src/view/com/composer/PhotoCarouselPicker.tsx
+++ b/src/view/com/composer/PhotoCarouselPicker.tsx
@@ -19,6 +19,7 @@ import {
 import {compressIfNeeded, scaleDownDimensions} from '../../../lib/images'
 import {usePalette} from '../../lib/hooks/usePalette'
 import {useStores} from '../../../state'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 const MAX_WIDTH = 2000
 const MAX_HEIGHT = 2000
@@ -75,6 +76,7 @@ export const PhotoCarouselPicker = ({
   selectedPhotos: string[]
   onSelectPhotos: (v: string[]) => void
 }) => {
+  const {track} = useAnalytics()
   const pal = usePalette('default')
   const store = useStores()
   const [isSetup, setIsSetup] = React.useState<boolean>(false)
@@ -111,6 +113,7 @@ export const PhotoCarouselPicker = ({
 
   const handleSelectPhoto = useCallback(
     async (item: PhotoIdentifier) => {
+      track('PhotoCarouselPicker:PhotoSelected')
       try {
         const imgPath = await cropPhoto(
           item.node.image.uri,
@@ -123,10 +126,11 @@ export const PhotoCarouselPicker = ({
         store.log.warn('Error selecting photo', err)
       }
     },
-    [store.log, selectedPhotos, onSelectPhotos],
+    [track, onSelectPhotos, selectedPhotos, store.log],
   )
 
   const handleOpenGallery = useCallback(async () => {
+    track('PhotoCarouselPicker:GalleryOpened')
     if (!(await requestPhotoAccessIfNeeded())) {
       return
     }
@@ -156,7 +160,7 @@ export const PhotoCarouselPicker = ({
       result.push(permanentPath)
     }
     onSelectPhotos([...selectedPhotos, ...result])
-  }, [selectedPhotos, onSelectPhotos])
+  }, [track, selectedPhotos, onSelectPhotos])
 
   return (
     <ScrollView
diff --git a/src/view/com/login/CreateAccount.tsx b/src/view/com/login/CreateAccount.tsx
index c5507b760f..c912837825 100644
--- a/src/view/com/login/CreateAccount.tsx
+++ b/src/view/com/login/CreateAccount.tsx
@@ -29,7 +29,7 @@ import {ServerInputModal} from '../../../state/models/shell-ui'
 import {usePalette} from '../../lib/hooks/usePalette'
 
 export const CreateAccount = ({onPressBack}: {onPressBack: () => void}) => {
-  const {track} = useAnalytics()
+  const {track, screen} = useAnalytics()
   const pal = usePalette('default')
   const store = useStores()
   const [isProcessing, setIsProcessing] = useState<boolean>(false)
@@ -46,6 +46,10 @@ export const CreateAccount = ({onPressBack}: {onPressBack: () => void}) => {
   const [handle, setHandle] = useState<string>('')
   const [is13, setIs13] = useState<boolean>(false)
 
+  useEffect(() => {
+    screen('CreateAccount')
+  }, [screen])
+
   useEffect(() => {
     let aborted = false
     setError('')
diff --git a/src/view/com/login/Signin.tsx b/src/view/com/login/Signin.tsx
index c72bd31db4..0c1f0620ca 100644
--- a/src/view/com/login/Signin.tsx
+++ b/src/view/com/login/Signin.tsx
@@ -35,6 +35,7 @@ enum Forms {
 export const Signin = ({onPressBack}: {onPressBack: () => void}) => {
   const pal = usePalette('default')
   const store = useStores()
+  const {track} = useAnalytics()
   const [error, setError] = useState<string>('')
   const [retryDescribeTrigger, setRetryDescribeTrigger] = useState<any>({})
   const [serviceUrl, setServiceUrl] = useState<string>(DEFAULT_SERVICE)
@@ -88,6 +89,10 @@ export const Signin = ({onPressBack}: {onPressBack: () => void}) => {
   }, [store.session, store.log, serviceUrl, retryDescribeTrigger])
 
   const onPressRetryConnect = () => setRetryDescribeTrigger({})
+  const onPressForgotPassword = () => {
+    track('Signin:PressedForgotPassword')
+    setCurrentForm(Forms.ForgotPassword)
+  }
 
   return (
     <KeyboardAvoidingView testID="signIn" behavior="padding" style={[pal.view]}>
@@ -101,7 +106,7 @@ export const Signin = ({onPressBack}: {onPressBack: () => void}) => {
           setError={setError}
           setServiceUrl={setServiceUrl}
           onPressBack={onPressBack}
-          onPressForgotPassword={gotoForm(Forms.ForgotPassword)}
+          onPressForgotPassword={onPressForgotPassword}
           onPressRetryConnect={onPressRetryConnect}
         />
       ) : undefined}
@@ -150,10 +155,14 @@ const ChooseAccountForm = ({
   onSelectAccount: (account?: AccountData) => void
   onPressBack: () => void
 }) => {
-  const {track} = useAnalytics()
+  const {track, screen} = useAnalytics()
   const pal = usePalette('default')
   const [isProcessing, setIsProcessing] = React.useState(false)
 
+  React.useEffect(() => {
+    screen('Choose Account')
+  }, [screen])
+
   const onTryAccount = async (account: AccountData) => {
     if (account.accessJwt && account.refreshJwt) {
       setIsProcessing(true)
@@ -267,6 +276,7 @@ const LoginForm = ({
   const onPressSelectService = () => {
     store.shell.openModal(new ServerInputModal(serviceUrl, setServiceUrl))
     Keyboard.dismiss()
+    track('Signin:PressedSelectService')
   }
 
   const onPressNext = async () => {
@@ -458,6 +468,11 @@ const ForgotPasswordForm = ({
   const pal = usePalette('default')
   const [isProcessing, setIsProcessing] = useState<boolean>(false)
   const [email, setEmail] = useState<string>('')
+  const {screen} = useAnalytics()
+
+  useEffect(() => {
+    screen('Signin:ForgotPassword')
+  }, [screen])
 
   const onPressSelectService = () => {
     store.shell.openModal(new ServerInputModal(serviceUrl, setServiceUrl))
@@ -594,6 +609,12 @@ const SetNewPasswordForm = ({
   onPasswordSet: () => void
 }) => {
   const pal = usePalette('default')
+  const {screen} = useAnalytics()
+
+  useEffect(() => {
+    screen('Signin:SetNewPasswordForm')
+  }, [screen])
+
   const [isProcessing, setIsProcessing] = useState<boolean>(false)
   const [resetCode, setResetCode] = useState<string>('')
   const [password, setPassword] = useState<string>('')
@@ -716,6 +737,12 @@ const SetNewPasswordForm = ({
 }
 
 const PasswordUpdatedForm = ({onPressNext}: {onPressNext: () => void}) => {
+  const {screen} = useAnalytics()
+
+  useEffect(() => {
+    screen('Signin:PasswordUpdatedForm')
+  }, [screen])
+
   const pal = usePalette('default')
   return (
     <>
diff --git a/src/view/com/modals/EditProfile.tsx b/src/view/com/modals/EditProfile.tsx
index 3ad0e2871f..15bf7115ea 100644
--- a/src/view/com/modals/EditProfile.tsx
+++ b/src/view/com/modals/EditProfile.tsx
@@ -24,6 +24,7 @@ import {compressIfNeeded} from '../../../lib/images'
 import {UserBanner} from '../util/UserBanner'
 import {UserAvatar} from '../util/UserAvatar'
 import {usePalette} from '../../lib/hooks/usePalette'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 export const snapPoints = ['80%']
 
@@ -37,6 +38,7 @@ export function Component({
   const store = useStores()
   const [error, setError] = useState<string>('')
   const pal = usePalette('default')
+  const {track} = useAnalytics()
 
   const [isProcessing, setProcessing] = useState<boolean>(false)
   const [displayName, setDisplayName] = useState<string>(
@@ -57,6 +59,7 @@ export function Component({
     store.shell.closeModal()
   }
   const onSelectNewAvatar = async (img: PickedImage) => {
+    track('EditProfile:AvatarSelected')
     try {
       const finalImg = await compressIfNeeded(img, 1000000)
       setNewUserAvatar(finalImg)
@@ -66,6 +69,7 @@ export function Component({
     }
   }
   const onSelectNewBanner = async (img: PickedImage) => {
+    track('EditProfile:BannerSelected')
     try {
       const finalImg = await compressIfNeeded(img, 1000000)
       setNewUserBanner(finalImg)
@@ -75,6 +79,7 @@ export function Component({
     }
   }
   const onPressSave = async () => {
+    track('EditProfile:Save')
     setProcessing(true)
     if (error) {
       setError('')
diff --git a/src/view/com/posts/Feed.tsx b/src/view/com/posts/Feed.tsx
index 1d619fb572..611a539020 100644
--- a/src/view/com/posts/Feed.tsx
+++ b/src/view/com/posts/Feed.tsx
@@ -1,4 +1,4 @@
-import React, {MutableRefObject} from 'react'
+import React, {MutableRefObject, useEffect} from 'react'
 import {observer} from 'mobx-react-lite'
 import {
   ActivityIndicator,
@@ -16,6 +16,7 @@ import {FeedItem} from './FeedItem'
 import {PromptButtons} from './PromptButtons'
 import {OnScrollCb} from '../../lib/hooks/useOnMainScroll'
 import {s} from '../../lib/styles'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 const COMPOSE_PROMPT_ITEM = {_reactKey: '__prompt__'}
 const EMPTY_FEED_ITEM = {_reactKey: '__empty__'}
@@ -37,6 +38,12 @@ export const Feed = observer(function Feed({
   onScroll?: OnScrollCb
   testID?: string
 }) {
+  const {screen, track} = useAnalytics()
+
+  useEffect(() => {
+    screen('Feed')
+  }, [screen])
+
   // TODO optimize renderItem or FeedItem, we're getting this notice from RN: -prf
   //   VirtualizedList: You have a large list that is slow to update - make sure your
   //   renderItem function renders components that follow React performance best practices
@@ -57,6 +64,7 @@ export const Feed = observer(function Feed({
     }
   }
   const onRefresh = () => {
+    track('Feed:onRefresh')
     feed
       .refresh()
       .catch(err =>
@@ -64,6 +72,7 @@ export const Feed = observer(function Feed({
       )
   }
   const onEndReached = () => {
+    track('Feed:onEndReached')
     feed
       .loadMore()
       .catch(err => feed.rootStore.log.error('Failed to load more posts', err))
diff --git a/src/view/com/posts/FeedItem.tsx b/src/view/com/posts/FeedItem.tsx
index 21eda1d8eb..4cb600b8cc 100644
--- a/src/view/com/posts/FeedItem.tsx
+++ b/src/view/com/posts/FeedItem.tsx
@@ -18,6 +18,7 @@ import {UserAvatar} from '../util/UserAvatar'
 import {s} from '../../lib/styles'
 import {useStores} from '../../../state'
 import {usePalette} from '../../lib/hooks/usePalette'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 export const FeedItem = observer(function ({
   item,
@@ -30,6 +31,7 @@ export const FeedItem = observer(function ({
 }) {
   const store = useStores()
   const pal = usePalette('default')
+  const {track} = useAnalytics()
   const [deleted, setDeleted] = useState(false)
   const record = item.postRecord
   const itemHref = useMemo(() => {
@@ -47,6 +49,7 @@ export const FeedItem = observer(function ({
   }, [record?.reply])
 
   const onPressReply = () => {
+    track('FeedItem:PostReply')
     store.shell.openComposer({
       replyTo: {
         uri: item.post.uri,
@@ -61,11 +64,13 @@ export const FeedItem = observer(function ({
     })
   }
   const onPressToggleRepost = () => {
+    track('FeedItem:PostRepost')
     return item
       .toggleRepost()
       .catch(e => store.log.error('Failed to toggle repost', e))
   }
   const onPressToggleUpvote = () => {
+    track('FeedItem:PostLike')
     return item
       .toggleUpvote()
       .catch(e => store.log.error('Failed to toggle upvote', e))
@@ -75,6 +80,7 @@ export const FeedItem = observer(function ({
     Toast.show('Copied to clipboard')
   }
   const onDeletePost = () => {
+    track('FeedItem:PostDelete')
     item.delete().then(
       () => {
         setDeleted(true)
diff --git a/src/view/com/posts/PromptButtons.tsx b/src/view/com/posts/PromptButtons.tsx
index 2a8e5808f5..b2bd1980b9 100644
--- a/src/view/com/posts/PromptButtons.tsx
+++ b/src/view/com/posts/PromptButtons.tsx
@@ -2,6 +2,7 @@ import React from 'react'
 import {StyleSheet, TouchableOpacity, View} from 'react-native'
 import {Text} from '../util/text/Text'
 import {usePalette} from '../../lib/hooks/usePalette'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 export function PromptButtons({
   onPressCompose,
@@ -9,18 +10,29 @@ export function PromptButtons({
   onPressCompose: (imagesOpen?: boolean) => void
 }) {
   const pal = usePalette('default')
+  const {track} = useAnalytics()
+
+  const onPressNewPost = () => {
+    track('PromptButtons:NewPost')
+    onPressCompose(false)
+  }
+
+  const onPressSharePhoto = () => {
+    track('PromptButtons:SharePhoto')
+    onPressCompose(true)
+  }
   return (
     <View style={[pal.view, pal.border, styles.container]}>
       <TouchableOpacity
         testID="composePromptButton"
-        onPress={() => onPressCompose(false)}
+        onPress={onPressNewPost}
         style={[styles.btn, {backgroundColor: pal.colors.backgroundLight}]}>
         <Text type="button" style={pal.text}>
           New post
         </Text>
       </TouchableOpacity>
       <TouchableOpacity
-        onPress={() => onPressCompose(true)}
+        onPress={onPressSharePhoto}
         style={[styles.btn, {backgroundColor: pal.colors.backgroundLight}]}>
         <Text type="button" style={pal.text}>
           Share photo
diff --git a/src/view/com/profile/ProfileHeader.tsx b/src/view/com/profile/ProfileHeader.tsx
index 77631397c2..60f7fa4747 100644
--- a/src/view/com/profile/ProfileHeader.tsx
+++ b/src/view/com/profile/ProfileHeader.tsx
@@ -27,6 +27,7 @@ import {RichText} from '../util/text/RichText'
 import {UserAvatar} from '../util/UserAvatar'
 import {UserBanner} from '../util/UserBanner'
 import {usePalette} from '../../lib/hooks/usePalette'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 export const ProfileHeader = observer(function ProfileHeader({
   view,
@@ -37,7 +38,7 @@ export const ProfileHeader = observer(function ProfileHeader({
 }) {
   const pal = usePalette('default')
   const store = useStores()
-
+  const {track} = useAnalytics()
   const onPressBack = () => {
     store.nav.tab.goBack()
   }
@@ -59,18 +60,23 @@ export const ProfileHeader = observer(function ProfileHeader({
     )
   }
   const onPressEditProfile = () => {
+    track('ProfileHeader:EditProfileButtonClicked')
     store.shell.openModal(new EditProfileModal(view, onRefreshAll))
   }
   const onPressFollowers = () => {
+    track('ProfileHeader:FollowersButtonClicked')
     store.nav.navigate(`/profile/${view.handle}/followers`)
   }
   const onPressFollows = () => {
+    track('ProfileHeader:FollowsButtonClicked')
     store.nav.navigate(`/profile/${view.handle}/follows`)
   }
   const onPressShare = () => {
+    track('ProfileHeader:ShareButtonClicked')
     Share.share({url: toShareUrl(`/profile/${view.handle}`)})
   }
   const onPressMuteAccount = async () => {
+    track('ProfileHeader:MuteAccountButtonClicked')
     try {
       await view.muteAccount()
       Toast.show('Account muted')
@@ -80,6 +86,7 @@ export const ProfileHeader = observer(function ProfileHeader({
     }
   }
   const onPressUnmuteAccount = async () => {
+    track('ProfileHeader:UnmuteAccountButtonClicked')
     try {
       await view.unmuteAccount()
       Toast.show('Account unmuted')
@@ -89,6 +96,7 @@ export const ProfileHeader = observer(function ProfileHeader({
     }
   }
   const onPressReportAccount = () => {
+    track('ProfileHeader:ReportAccountButtonClicked')
     store.shell.openModal(new ReportAccountModal(view.did))
   }
 
diff --git a/src/view/com/util/ViewHeader.tsx b/src/view/com/util/ViewHeader.tsx
index c8b1b2d97e..62745827c7 100644
--- a/src/view/com/util/ViewHeader.tsx
+++ b/src/view/com/util/ViewHeader.tsx
@@ -13,6 +13,7 @@ import {MagnifyingGlassIcon} from '../../lib/icons'
 import {useStores} from '../../../state'
 import {usePalette} from '../../lib/hooks/usePalette'
 import {colors} from '../../lib/styles'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 const HITSLOP = {left: 10, top: 10, right: 10, bottom: 10}
 const BACK_HITSLOP = {left: 10, top: 10, right: 30, bottom: 10}
@@ -28,10 +29,12 @@ export const ViewHeader = observer(function ViewHeader({
 }) {
   const pal = usePalette('default')
   const store = useStores()
+  const {track} = useAnalytics()
   const onPressBack = () => {
     store.nav.tab.goBack()
   }
   const onPressMenu = () => {
+    track('ViewHeader:MenuButtonClicked')
     store.shell.setMainMenuOpen(true)
   }
   const onPressSearch = () => {
diff --git a/src/view/screens/Home.tsx b/src/view/screens/Home.tsx
index ff6bd881e3..e549c21142 100644
--- a/src/view/screens/Home.tsx
+++ b/src/view/screens/Home.tsx
@@ -13,6 +13,7 @@ import {ScreenParams} from '../routes'
 import {s, colors, gradients} from '../lib/styles'
 import {useOnMainScroll} from '../lib/hooks/useOnMainScroll'
 import {clamp} from 'lodash'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 const HITSLOP = {left: 20, top: 20, right: 20, bottom: 20}
 
@@ -23,6 +24,7 @@ export const Home = observer(function Home({
 }: ScreenParams) {
   const store = useStores()
   const onMainScroll = useOnMainScroll(store)
+  const {track} = useAnalytics()
   const safeAreaInsets = useSafeAreaInsets()
   const [wasVisible, setWasVisible] = React.useState<boolean>(false)
   const {appState} = useAppState({
@@ -72,6 +74,7 @@ export const Home = observer(function Home({
   }, [visible, store, store.me.mainFeed, navIdx, doPoll, wasVisible])
 
   const onPressCompose = (imagesOpen?: boolean) => {
+    track('Home:ComposeButtonPressed')
     store.shell.openComposer({imagesOpen})
   }
   const onPressTryAgain = () => {
diff --git a/src/view/screens/Login.tsx b/src/view/screens/Login.tsx
index 136ffb967f..2d204e408b 100644
--- a/src/view/screens/Login.tsx
+++ b/src/view/screens/Login.tsx
@@ -1,4 +1,4 @@
-import React, {useState} from 'react'
+import React, {useEffect, useState} from 'react'
 import {SafeAreaView, StyleSheet, TouchableOpacity, View} from 'react-native'
 import FastImage, {Source as FISource} from 'react-native-fast-image'
 import {observer} from 'mobx-react-lite'
@@ -9,6 +9,7 @@ import {ErrorBoundary} from '../com/util/ErrorBoundary'
 import {colors} from '../lib/styles'
 import {usePalette} from '../lib/hooks/usePalette'
 import {CLOUD_SPLASH} from '../lib/assets'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 enum ScreenState {
   S_SigninOrCreateAccount,
@@ -23,6 +24,12 @@ const SigninOrCreateAccount = ({
   onPressSignin: () => void
   onPressCreateAccount: () => void
 }) => {
+  const {screen} = useAnalytics()
+
+  useEffect(() => {
+    screen('Login')
+  }, [screen])
+
   const pal = usePalette('default')
   return (
     <>
diff --git a/src/view/screens/Notifications.tsx b/src/view/screens/Notifications.tsx
index 9b5dc5970b..eade8f6dc3 100644
--- a/src/view/screens/Notifications.tsx
+++ b/src/view/screens/Notifications.tsx
@@ -6,10 +6,16 @@ import {useStores} from '../../state'
 import {ScreenParams} from '../routes'
 import {useOnMainScroll} from '../lib/hooks/useOnMainScroll'
 import {s} from '../lib/styles'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 export const Notifications = ({navIdx, visible}: ScreenParams) => {
   const store = useStores()
   const onMainScroll = useOnMainScroll(store)
+  const {screen} = useAnalytics()
+
+  useEffect(() => {
+    screen('Notifications')
+  }, [screen])
 
   useEffect(() => {
     if (!visible) {
diff --git a/src/view/screens/Profile.tsx b/src/view/screens/Profile.tsx
index 9eac521fed..effdf8bc43 100644
--- a/src/view/screens/Profile.tsx
+++ b/src/view/screens/Profile.tsx
@@ -15,6 +15,7 @@ import {Text} from '../com/util/text/Text'
 import {FAB} from '../com/util/FAB'
 import {s, colors} from '../lib/styles'
 import {useOnMainScroll} from '../lib/hooks/useOnMainScroll'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 const LOADING_ITEM = {_reactKey: '__loading__'}
 const END_ITEM = {_reactKey: '__end__'}
@@ -22,6 +23,12 @@ const EMPTY_ITEM = {_reactKey: '__empty__'}
 
 export const Profile = observer(({navIdx, visible, params}: ScreenParams) => {
   const store = useStores()
+  const {screen} = useAnalytics()
+
+  useEffect(() => {
+    screen('Profile')
+  }, [screen])
+
   const onMainScroll = useOnMainScroll(store)
   const [hasSetup, setHasSetup] = useState<boolean>(false)
   const uiState = React.useMemo(
diff --git a/src/view/screens/Settings.tsx b/src/view/screens/Settings.tsx
index d874184ba5..7c8488f901 100644
--- a/src/view/screens/Settings.tsx
+++ b/src/view/screens/Settings.tsx
@@ -18,6 +18,7 @@ import * as Toast from '../com/util/Toast'
 import {UserAvatar} from '../com/util/UserAvatar'
 import {usePalette} from '../lib/hooks/usePalette'
 import {AccountData} from '../../state/models/session'
+import {useAnalytics} from '@segment/analytics-react-native'
 import {DeleteAccountModal} from '../../state/models/shell-ui'
 
 export const Settings = observer(function Settings({
@@ -26,8 +27,13 @@ export const Settings = observer(function Settings({
 }: ScreenParams) {
   const pal = usePalette('default')
   const store = useStores()
+  const {screen, track} = useAnalytics()
   const [isSwitching, setIsSwitching] = React.useState(false)
 
+  useEffect(() => {
+    screen('Settings')
+  }, [screen])
+
   useEffect(() => {
     if (!visible) {
       return
@@ -37,6 +43,7 @@ export const Settings = observer(function Settings({
   }, [visible, store, navIdx])
 
   const onPressSwitchAccount = async (acct: AccountData) => {
+    track('Settings:SwitchAccountButtonClicked')
     setIsSwitching(true)
     if (await store.session.resumeSession(acct)) {
       setIsSwitching(false)
@@ -50,9 +57,11 @@ export const Settings = observer(function Settings({
     store.session.clear()
   }
   const onPressAddAccount = () => {
+    track('Settings:AddAccountButtonClicked')
     store.session.clear()
   }
   const onPressSignout = () => {
+    track('Settings:SignOutButtonClicked')
     store.session.logout()
   }
   const onPressDeleteAccount = () => {
diff --git a/src/view/shell/mobile/Menu.tsx b/src/view/shell/mobile/Menu.tsx
index a7d3e2142c..cdea6dcfa1 100644
--- a/src/view/shell/mobile/Menu.tsx
+++ b/src/view/shell/mobile/Menu.tsx
@@ -22,15 +22,19 @@ import {UserAvatar} from '../../com/util/UserAvatar'
 import {Text} from '../../com/util/text/Text'
 import {ToggleButton} from '../../com/util/forms/ToggleButton'
 import {usePalette} from '../../lib/hooks/usePalette'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 export const Menu = observer(({onClose}: {onClose: () => void}) => {
   const pal = usePalette('default')
   const store = useStores()
+  const {track} = useAnalytics()
 
   // events
   // =
 
   const onNavigate = (url: string) => {
+    track('Menu:ItemClicked', {url})
+
     onClose()
     if (url === '/notifications') {
       store.nav.switchTo(1, true)
@@ -84,6 +88,11 @@ export const Menu = observer(({onClose}: {onClose: () => void}) => {
     </TouchableOpacity>
   )
 
+  const onDarkmodePress = () => {
+    track('Menu:ItemClicked', {url: '/darkmode'})
+    store.shell.setDarkMode(!store.shell.darkMode)
+  }
+
   return (
     <ScrollView testID="menuView" style={[styles.view, pal.view]}>
       <TouchableOpacity
@@ -161,7 +170,7 @@ export const Menu = observer(({onClose}: {onClose: () => void}) => {
         <ToggleButton
           label="Dark mode"
           isSelected={store.shell.darkMode}
-          onPress={() => store.shell.setDarkMode(!store.shell.darkMode)}
+          onPress={onDarkmodePress}
         />
       </View>
       <View style={styles.footer}>
diff --git a/src/view/shell/mobile/index.tsx b/src/view/shell/mobile/index.tsx
index 95fc826072..97028b029b 100644
--- a/src/view/shell/mobile/index.tsx
+++ b/src/view/shell/mobile/index.tsx
@@ -45,6 +45,7 @@ import {
 import {useAnimatedValue} from '../../lib/hooks/useAnimatedValue'
 import {useTheme} from '../../lib/ThemeContext'
 import {usePalette} from '../../lib/hooks/usePalette'
+import {useAnalytics} from '@segment/analytics-react-native'
 
 const Btn = ({
   icon,
@@ -133,8 +134,10 @@ export const MobileShell: React.FC = observer(() => {
   const colorScheme = useColorScheme()
   const safeAreaInsets = useSafeAreaInsets()
   const screenRenderDesc = constructScreenRenderDesc(store.nav)
+  const {track} = useAnalytics()
 
   const onPressHome = () => {
+    track('MobileShell:HomeButtonPressed')
     if (store.shell.isMainMenuOpen) {
       store.shell.setMainMenuOpen(false)
     }
@@ -152,6 +155,7 @@ export const MobileShell: React.FC = observer(() => {
     }
   }
   const onPressNotifications = () => {
+    track('MobileShell:NotificationsButtonPressed')
     if (store.shell.isMainMenuOpen) {
       store.shell.setMainMenuOpen(false)
     }