diff --git a/src/components/Post/Embed/VideoEmbed/GifPresentationControls.tsx b/src/components/Post/Embed/VideoEmbed/GifPresentationControls.tsx
new file mode 100644
index 0000000000..885044056b
--- /dev/null
+++ b/src/components/Post/Embed/VideoEmbed/GifPresentationControls.tsx
@@ -0,0 +1,85 @@
+import {Pressable, StyleSheet, View} from 'react-native'
+import {msg, Trans} from '@lingui/macro'
+import {useLingui} from '@lingui/react'
+
+import {atoms as a, useTheme} from '#/alf'
+import {Fill} from '#/components/Fill'
+import {Loader} from '#/components/Loader'
+import {Text} from '#/components/Typography'
+import {PlayButtonIcon} from '#/components/video/PlayButtonIcon'
+
+export function GifPresentationControls({
+  onPress,
+  isPlaying,
+  isLoading,
+}: {
+  onPress: () => void
+  isPlaying: boolean
+  isLoading?: boolean
+}) {
+  const {_} = useLingui()
+  const t = useTheme()
+
+  return (
+    <>
+      <Pressable
+        accessibilityRole="button"
+        accessibilityHint={_(msg`Plays or pauses the GIF`)}
+        accessibilityLabel={isPlaying ? _(msg`Pause`) : _(msg`Play`)}
+        style={[
+          a.absolute,
+          a.align_center,
+          a.justify_center,
+          a.inset_0,
+          a.w_full,
+          a.h_full,
+          {
+            zIndex: 2,
+          },
+        ]}
+        onPress={onPress}>
+        {isLoading ? (
+          <View style={[a.align_center, a.justify_center]}>
+            <Loader size="xl" />
+          </View>
+        ) : !isPlaying ? (
+          <PlayButtonIcon />
+        ) : undefined}
+      </Pressable>
+      {!isPlaying && (
+        <Fill
+          style={[
+            t.name === 'light' ? t.atoms.bg_contrast_975 : t.atoms.bg,
+            {
+              opacity: 0.3,
+              zIndex: 1,
+            },
+          ]}
+        />
+      )}
+      <View style={styles.gifBadgeContainer}>
+        <Text style={styles.gifBadge}>
+          <Trans>GIF</Trans>
+        </Text>
+      </View>
+    </>
+  )
+}
+
+const styles = StyleSheet.create({
+  gifBadgeContainer: {
+    backgroundColor: 'rgba(0, 0, 0, 0.75)',
+    borderRadius: 6,
+    paddingHorizontal: 6,
+    paddingVertical: 3,
+    position: 'absolute',
+    right: 5,
+    bottom: 5,
+    zIndex: 2,
+  },
+  gifBadge: {
+    color: 'white',
+    fontSize: 7,
+    fontWeight: '600',
+  },
+})
diff --git a/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/VideoEmbedInnerNative.tsx b/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/VideoEmbedInnerNative.tsx
index ecc36dc33b..bbcf72238b 100644
--- a/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/VideoEmbedInnerNative.tsx
+++ b/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/VideoEmbedInnerNative.tsx
@@ -15,6 +15,7 @@ import {Play_Filled_Corner0_Rounded as PlayIcon} from '#/components/icons/Play'
 import {SpeakerVolumeFull_Stroke2_Corner0_Rounded as UnmuteIcon} from '#/components/icons/Speaker'
 import {MediaInsetBorder} from '#/components/MediaInsetBorder'
 import {useVideoMuteState} from '#/components/Post/Embed/VideoEmbed/VideoVolumeContext'
+import {GifPresentationControls} from '../GifPresentationControls'
 import {TimeIndicator} from './TimeIndicator'
 
 export function VideoEmbedInnerNative({
@@ -50,6 +51,8 @@ export function VideoEmbedInnerNative({
     throw new Error(error)
   }
 
+  const isGif = embed.presentation === 'gif'
+
   return (
     <View style={[a.flex_1, a.relative]}>
       <BlueskyVideoView
@@ -82,25 +85,35 @@ export function VideoEmbedInnerNative({
         }
         accessibilityHint=""
       />
-      <VideoControls
-        enterFullscreen={() => {
-          videoRef.current?.enterFullscreen(true)
-        }}
-        toggleMuted={() => {
-          videoRef.current?.toggleMuted()
-        }}
-        togglePlayback={() => {
-          videoRef.current?.togglePlayback()
-        }}
-        isPlaying={isPlaying}
-        timeRemaining={timeRemaining}
-      />
+      {isGif ? (
+        <GifPresentationControls
+          onPress={() => {
+            videoRef.current?.togglePlayback()
+          }}
+          isPlaying={isPlaying}
+          isLoading={false}
+        />
+      ) : (
+        <VideoPresentationControls
+          enterFullscreen={() => {
+            videoRef.current?.enterFullscreen(true)
+          }}
+          toggleMuted={() => {
+            videoRef.current?.toggleMuted()
+          }}
+          togglePlayback={() => {
+            videoRef.current?.togglePlayback()
+          }}
+          isPlaying={isPlaying}
+          timeRemaining={timeRemaining}
+        />
+      )}
       <MediaInsetBorder />
     </View>
   )
 }
 
-function VideoControls({
+function VideoPresentationControls({
   enterFullscreen,
   toggleMuted,
   togglePlayback,
diff --git a/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/VideoEmbedInnerWeb.tsx b/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/VideoEmbedInnerWeb.tsx
index add2a7afb4..6ae7ac5eb6 100644
--- a/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/VideoEmbedInnerWeb.tsx
+++ b/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/VideoEmbedInnerWeb.tsx
@@ -99,6 +99,7 @@ export function VideoEmbedInnerWeb({
           onScreen={onScreen}
           fullscreenRef={containerRef}
           hasSubtitleTrack={hasSubtitleTrack}
+          isGif={embed.presentation === 'gif'}
         />
       </div>
     </View>
diff --git a/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/web-controls/VideoControls.tsx b/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/web-controls/VideoControls.tsx
index d918d3f99c..e7c7514a7f 100644
--- a/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/web-controls/VideoControls.tsx
+++ b/src/components/Post/Embed/VideoEmbed/VideoEmbedInner/web-controls/VideoControls.tsx
@@ -27,6 +27,7 @@ import {Play_Filled_Corner0_Rounded as PlayIcon} from '#/components/icons/Play'
 import {Loader} from '#/components/Loader'
 import {Text} from '#/components/Typography'
 import {IS_WEB_MOBILE_IOS, IS_WEB_TOUCH_DEVICE} from '#/env'
+import {GifPresentationControls} from '../../GifPresentationControls'
 import {TimeIndicator} from '../TimeIndicator'
 import {ControlButton} from './ControlButton'
 import {Scrubber} from './Scrubber'
@@ -44,6 +45,7 @@ export function Controls({
   fullscreenRef,
   hlsLoading,
   hasSubtitleTrack,
+  isGif,
 }: {
   videoRef: React.RefObject<HTMLVideoElement | null>
   hlsRef: React.RefObject<Hls | undefined | null>
@@ -55,6 +57,7 @@ export function Controls({
   fullscreenRef: React.RefObject<HTMLDivElement | null>
   hlsLoading: boolean
   hasSubtitleTrack: boolean
+  isGif: boolean
 }) {
   const {
     play,
@@ -287,6 +290,16 @@ export function Controls({
     ((focused || autoplayDisabled) && !playing) ||
     (interactingViaKeypress ? hasFocus : hovered)
 
+  if (isGif) {
+    return (
+      <GifPresentationControls
+        isPlaying={playing}
+        isLoading={showSpinner}
+        onPress={onPressPlayPause}
+      />
+    )
+  }
+
   return (
     <div
       style={{
diff --git a/src/components/Post/Embed/VideoEmbed/index.web.tsx b/src/components/Post/Embed/VideoEmbed/index.web.tsx
index 19c6c83b2c..b8540222c1 100644
--- a/src/components/Post/Embed/VideoEmbed/index.web.tsx
+++ b/src/components/Post/Embed/VideoEmbed/index.web.tsx
@@ -98,6 +98,7 @@ export function VideoEmbed({embed}: {embed: AppBskyEmbedVideo.View}) {
             setActive={setActive}
             onScreen={onScreen}
             lastKnownTime={lastKnownTime}
+            isGif={embed.presentation === 'gif'}
           />
         </OnlyNearScreen>
       </ErrorBoundary>