diff --git a/bskyweb/templates/post.html b/bskyweb/templates/post.html
index 983f845355..23cde8aeff 100644
--- a/bskyweb/templates/post.html
+++ b/bskyweb/templates/post.html
@@ -56,6 +56,41 @@
   <meta property="article:published_time" content="{{ postView.IndexedAt }}">
   <link rel="alternate" type="application/json+oembed" href="https://embed.bsky.app/oembed?format=json&url={{ postView.Uri | urlencode }}" />
   <link rel="alternate" href="{{ postView.Uri }}" />
+  <script type="application/ld+json">
+    {
+      "@context": "https://schema.org",
+      "@type": "DiscussionForumPosting",
+      "author": {
+        "@type": "Person",
+        "name": "{{ postView.Author.DisplayName|escapejs }}",
+        "url": "https://bsky.app/@{{ postView.Author.Handle|escapejs }}"
+      },
+      {%- if postText %}
+      "text": "{{ postText|escapejs }}",
+      {% endif %}
+      {%- if imageThumbUrls %}
+      "image": "{{ imageThumbUrls[0]|escapejs }}",
+      {% endif %}
+      "datePublished": "{{ postView.IndexedAt|escapejs }}",
+      "interactionStatistic": [
+        {
+          "@type": "InteractionCounter",
+          "interactionType": "https://schema.org/LikeAction",
+          "userInteractionCount": {{ postView.LikeCount }}
+        },
+        {
+          "@type": "InteractionCounter",
+          "interactionType": "https://schema.org/CommentAction",
+          "userInteractionCount": {{ postView.ReplyCount }}
+        },
+        {
+          "@type": "InteractionCounter",
+          "interactionType": "https://schema.org/ShareAction",
+          "userInteractionCount": {{ postView.RepostCount + postView.QuoteCount }}
+        }
+      ]
+    }
+  </script>
 {%- elif requiresAuth and profileHandle -%}
   <meta property="og:type" content="article">
   <meta property="profile:username" content="{{ profileHandle }}">