diff --git a/src/screens/Settings/PrivacyAndSecuritySettings.tsx b/src/screens/Settings/PrivacyAndSecuritySettings.tsx
index 2979ace213..4ba11fdec9 100644
--- a/src/screens/Settings/PrivacyAndSecuritySettings.tsx
+++ b/src/screens/Settings/PrivacyAndSecuritySettings.tsx
@@ -14,9 +14,11 @@ import * as Admonition from '#/components/Admonition'
 import {BellRinging_Stroke2_Corner0_Rounded as BellRingingIcon} from '#/components/icons/BellRinging'
 import {EyeSlash_Stroke2_Corner0_Rounded as EyeSlashIcon} from '#/components/icons/EyeSlash'
 import {Key_Stroke2_Corner2_Rounded as KeyIcon} from '#/components/icons/Key'
+import {MagnifyingGlass_Stroke2_Corner0_Rounded as MagnifyingGlassIcon} from '#/components/icons/MagnifyingGlass'
 import {ShieldCheck_Stroke2_Corner0_Rounded as ShieldIcon} from '#/components/icons/Shield'
 import * as Layout from '#/components/Layout'
 import {InlineLinkText} from '#/components/Link'
+import {AlgoVisibilityOptOut} from './components/AlgoVisibilityOptOut'
 import {Email2FAToggle} from './components/Email2FAToggle'
 import {PwiOptOut} from './components/PwiOptOut'
 import {ItemTextWithSubtitle} from './NotificationSettings/components/ItemTextWithSubtitle'
@@ -101,13 +103,14 @@ export function PrivacyAndSecuritySettingsScreen({}: Props) {
             />
           </SettingsList.LinkItem>
           <SettingsList.Divider />
-          <SettingsList.Group>
+          <SettingsList.Item style={[a.align_start]}>
+            <SettingsList.ItemIcon icon={MagnifyingGlassIcon} />
+            <AlgoVisibilityOptOut />
+          </SettingsList.Item>
+          <SettingsList.Item style={[a.align_start]}>
             <SettingsList.ItemIcon icon={EyeSlashIcon} />
-            <SettingsList.ItemText>
-              <Trans>Logged-out visibility</Trans>
-            </SettingsList.ItemText>
             <PwiOptOut />
-          </SettingsList.Group>
+          </SettingsList.Item>
           <SettingsList.Item>
             <Admonition.Outer type="tip" style={[a.flex_1]}>
               <Admonition.Row>
@@ -115,11 +118,10 @@ export function PrivacyAndSecuritySettingsScreen({}: Props) {
                 <Admonition.Content>
                   <Admonition.Text>
                     <Trans>
-                      Note: Bluesky is an open and public network. This setting
-                      only limits the visibility of your content on the Bluesky
-                      app and website, and other apps may not respect this
-                      setting. Your content may still be shown to logged-out
-                      users by other apps and websites.
+                      Note: Bluesky is part of the Atmosphere, an open public
+                      network. These settings ask other apps and websites to
+                      limit your visibility, but they can choose not to. Your
+                      public content may still appear elsewhere.
                     </Trans>
                   </Admonition.Text>
                   <Admonition.Text>
diff --git a/src/screens/Settings/components/AlgoVisibilityOptOut.tsx b/src/screens/Settings/components/AlgoVisibilityOptOut.tsx
new file mode 100644
index 0000000000..e60f6da636
--- /dev/null
+++ b/src/screens/Settings/components/AlgoVisibilityOptOut.tsx
@@ -0,0 +1,106 @@
+import {useCallback} from 'react'
+import {View} from 'react-native'
+import {type $Typed, ComAtprotoLabelDefs} from '@atproto/api'
+import {msg} from '@lingui/core/macro'
+import {useLingui} from '@lingui/react'
+import {Trans} from '@lingui/react/macro'
+
+import {
+  useProfileQuery,
+  useProfileUpdateMutation,
+} from '#/state/queries/profile'
+import {useSession} from '#/state/session'
+import {atoms as a, useTheme} from '#/alf'
+import * as Toggle from '#/components/forms/Toggle'
+import {Text} from '#/components/Typography'
+import * as bsky from '#/types/bsky'
+
+const NO_PROMOTE_LABEL = '!no-promote'
+
+export function AlgoVisibilityOptOut() {
+  const t = useTheme()
+  const {_} = useLingui()
+  const {currentAccount} = useSession()
+  const {data: profile} = useProfileQuery({did: currentAccount?.did})
+  const updateProfile = useProfileUpdateMutation()
+
+  const isOptedOut =
+    profile?.labels?.some(label => label.val === NO_PROMOTE_LABEL) || false
+  const canToggle = profile && !updateProfile.isPending
+
+  const onToggleOptOut = useCallback(() => {
+    if (!profile) {
+      return
+    }
+    let wasAdded = false
+    updateProfile.mutate({
+      profile,
+      updates: existing => {
+        const labels: $Typed<ComAtprotoLabelDefs.SelfLabels> = bsky.validate(
+          existing.labels,
+          ComAtprotoLabelDefs.validateSelfLabels,
+        )
+          ? existing.labels
+          : {
+              $type: 'com.atproto.label.defs#selfLabels',
+              values: [],
+            }
+
+        const hasLabel = labels.values.some(
+          label => label.val === NO_PROMOTE_LABEL,
+        )
+        if (hasLabel) {
+          labels.values = labels.values.filter(
+            label => label.val !== NO_PROMOTE_LABEL,
+          )
+        } else {
+          wasAdded = true
+          labels.values.push({val: NO_PROMOTE_LABEL})
+        }
+
+        if (labels.values.length === 0) {
+          delete existing.labels
+        } else {
+          existing.labels = labels
+        }
+
+        return existing
+      },
+      checkCommitted: response => {
+        const exists = !!response.data.labels?.some(
+          label => label.val === NO_PROMOTE_LABEL,
+        )
+        return exists === wasAdded
+      },
+    })
+  }, [updateProfile, profile])
+
+  return (
+    <View style={[a.flex_1, a.gap_sm]}>
+      <Toggle.Item
+        name="algorithmic_visibility"
+        disabled={!canToggle}
+        value={isOptedOut}
+        onChange={onToggleOptOut}
+        label={_(
+          msg`Ask apps to hide my posts from algorithmic recommendations`,
+        )}
+        style={[a.w_full]}>
+        <Toggle.LabelText style={[a.flex_1]}>
+          <Trans>
+            Ask apps to hide my posts from algorithmic recommendations
+          </Trans>
+        </Toggle.LabelText>
+        <Toggle.Platform />
+      </Toggle.Item>
+
+      <Text style={[a.leading_snug, t.atoms.text_contrast_high]}>
+        <Trans>
+          Bluesky will not show your posts in algorithmic recommendations and
+          will ask other apps to do the same. Your posts may still appear in the
+          Discover feed, but only to your followers.
+        </Trans>
+      </Text>
+    </View>
+  )
+}
diff --git a/src/screens/Settings/components/PwiOptOut.tsx b/src/screens/Settings/components/PwiOptOut.tsx
index 193f26994e..9c32e48595 100644
--- a/src/screens/Settings/components/PwiOptOut.tsx
+++ b/src/screens/Settings/components/PwiOptOut.tsx
@@ -85,12 +85,12 @@ export function PwiOptOut() {
         value={isOptedOut}
         onChange={onToggleOptOut}
         label={_(
-          msg`Discourage apps from showing my account to logged-out users`,
+          msg`Ask apps and sites not to show my account to logged-out users`,
         )}
         style={[a.w_full]}>
         <Toggle.LabelText style={[a.flex_1]}>
           <Trans>
-            Discourage apps from showing my account to logged-out users
+            Ask apps and sites not to show my account to logged-out users
           </Trans>
         </Toggle.LabelText>
         <Toggle.Platform />
@@ -98,9 +98,9 @@ export function PwiOptOut() {
 
       <Text style={[a.leading_snug, t.atoms.text_contrast_high]}>
         <Trans>
-          Bluesky will not show your profile and posts to logged-out users.
-          Other apps may not honor this request. This does not make your account
-          private.
+          Bluesky will not show your account to logged-out users and will ask
+          other apps to do the same. Other apps may not honor this request. It
+          doesn't make your account private.
         </Trans>
       </Text>
     </View>