diff --git a/src/analytics/metrics/types.ts b/src/analytics/metrics/types.ts
index 90dbc4f983..050391e39a 100644
--- a/src/analytics/metrics/types.ts
+++ b/src/analytics/metrics/types.ts
@@ -1189,4 +1189,43 @@ export type Events = {
     totalImages: number
     postUri: string
   }
+
+  /*
+   * Invite friends (profile QR share sheet)
+   */
+
+  // NUX announcement dialog was shown to the user
+  'invite:nux:presented': {}
+  // user pressed "Try it" on the NUX announcement
+  'invite:nux:tryItPressed': {}
+  // invite friends dialog opened, with the surface that triggered it
+  'invite:dialog:open': {
+    logContext:
+      | 'ProfileHeader'
+      | 'Drawer'
+      | 'FindContactsSettings'
+      | 'NuxAnnouncement'
+  }
+  // user copied the invite link to clipboard
+  'invite:action:copy': {}
+  // user invoked the native share sheet with the invite link
+  'invite:action:share': {}
+  // user saved the QR code image to their camera roll (success only)
+  'invite:action:download': {}
+  // user pressed the scan button to open the QR scanner
+  'invite:action:scan': {}
+  // user changed the QR card color theme
+  'invite:theme:change': {
+    themeKey: 'dawn' | 'day' | 'dusk' | 'night'
+  }
+  // QR scanner decoded a code; result indicates whether it resolved to a profile
+  'invite:scanner:scanned': {
+    result: 'profileFound' | 'invalidQr'
+  }
+  // empty-followers banner promoting invite/find friends was shown
+  'invite:followersPromo:seen': {}
+  // user pressed the empty-followers promo banner
+  'invite:followersPromo:press': {}
+  // user dismissed the empty-followers promo banner
+  'invite:followersPromo:dismiss': {}
 }
diff --git a/src/components/dialogs/nuxs/InviteFriendsAnnouncement.tsx b/src/components/dialogs/nuxs/InviteFriendsAnnouncement.tsx
index 1ef8c5dbbc..5bc04c86ba 100644
--- a/src/components/dialogs/nuxs/InviteFriendsAnnouncement.tsx
+++ b/src/components/dialogs/nuxs/InviteFriendsAnnouncement.tsx
@@ -1,4 +1,4 @@
-import {useCallback} from 'react'
+import {useCallback, useEffect} from 'react'
 import {View} from 'react-native'
 import {Image} from 'expo-image'
 import {Trans, useLingui} from '@lingui/react/macro'
@@ -9,6 +9,7 @@ import * as Dialog from '#/components/Dialog'
 import {useNuxDialogContext} from '#/components/dialogs/nuxs'
 import {Sparkle_Stroke2_Corner0_Rounded as SparkleIcon} from '#/components/icons/Sparkle'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 import {IS_E2E, IS_NATIVE, IS_WEB} from '#/env'
 import {createIsEnabledCheck} from './utils'
 
@@ -21,16 +22,24 @@ export const enabled = createIsEnabledCheck(() => {
 export function InviteFriendsAnnouncement() {
   const t = useTheme()
   const {t: l} = useLingui()
+  const ax = useAnalytics()
   const nuxDialogs = useNuxDialogContext()
   const control = Dialog.useDialogControl()
 
   Dialog.useAutoOpen(control)
 
+  useEffect(() => {
+    ax.metric('invite:nux:presented', {})
+    // Fire once on mount - the NUX has a single lifecycle per session.
+    // eslint-disable-next-line react-hooks/exhaustive-deps
+  }, [])
+
   const onClose = useCallback(() => {
     nuxDialogs.dismissActiveNux()
   }, [nuxDialogs])
 
   const onPressTryIt = useCallback(() => {
+    ax.metric('invite:nux:tryItPressed', {})
     // Close this announcement (which dismisses + unmounts the NUX), then open
     // the invite dialog. The invite dialog is mounted persistently by NuxDialogs
     // (not here) so it survives the dismissal - the native bottom sheet cannot
@@ -39,7 +48,7 @@ export function InviteFriendsAnnouncement() {
     control.close(() => {
       requestAnimationFrame(() => nuxDialogs.openInviteFriends())
     })
-  }, [control, nuxDialogs])
+  }, [ax, control, nuxDialogs])
 
   return (
     <>
diff --git a/src/components/dialogs/nuxs/index.tsx b/src/components/dialogs/nuxs/index.tsx
index 3413f19dfb..444f050406 100644
--- a/src/components/dialogs/nuxs/index.tsx
+++ b/src/components/dialogs/nuxs/index.tsx
@@ -199,9 +199,12 @@ function Inner({
     return {
       activeNux,
       dismissActiveNux,
-      openInviteFriends: () => inviteFriendsControl.open(),
+      openInviteFriends: () => {
+        ax.metric('invite:dialog:open', {logContext: 'NuxAnnouncement'})
+        inviteFriendsControl.open()
+      },
     }
-  }, [activeNux, dismissActiveNux, inviteFriendsControl])
+  }, [ax, activeNux, dismissActiveNux, inviteFriendsControl])
 
   return (
     <Context.Provider value={ctx}>
diff --git a/src/features/inviteFriends/InviteFriendsDialogInner.tsx b/src/features/inviteFriends/InviteFriendsDialogInner.tsx
index 1e2d43066c..244dd24204 100644
--- a/src/features/inviteFriends/InviteFriendsDialogInner.tsx
+++ b/src/features/inviteFriends/InviteFriendsDialogInner.tsx
@@ -20,6 +20,7 @@ import {ChainLink_Stroke2_Corner0_Rounded as ChainLinkIcon} from '#/components/i
 import {Loader} from '#/components/Loader'
 import * as Toast from '#/components/Toast'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 import {IS_NATIVE} from '#/env'
 import {ActionButtons} from './components/ActionButtons'
 import {ThemedQrCard} from './components/ThemedQrCard'
@@ -34,6 +35,7 @@ export function InviteFriendsDialogInner({
 }) {
   const {t: l} = useLingui()
   const t = useTheme()
+  const ax = useAnalytics()
   const navigation = useNavigation<NavigationProp>()
   const {currentAccount} = useSession()
   const profileQuery = useProfileQuery({did: currentAccount?.did})
@@ -58,6 +60,7 @@ export function InviteFriendsDialogInner({
       Toast.show(l`Could not share - please try again`, {type: 'error'})
       return
     }
+    ax.metric('invite:action:share', {})
     try {
       await nativeShareUrl(canonicalShareUrl)
     } catch (err) {
@@ -90,6 +93,7 @@ export function InviteFriendsDialogInner({
 
     try {
       await createAssetAsync(`file://${uri}`)
+      ax.metric('invite:action:download', {})
       Toast.show(l`QR code saved to your camera roll`)
     } catch (err) {
       logger.error('InviteFriendsDialog: download failed', {safeMessage: err})
@@ -98,6 +102,7 @@ export function InviteFriendsDialogInner({
   }
 
   const onScan = () => {
+    ax.metric('invite:action:scan', {})
     // Close dialog first, then navigate (control.close callback per CLAUDE.md
     // Dialog footgun rule — prevents race with the navigation push).
     control.close(() => {
@@ -112,6 +117,7 @@ export function InviteFriendsDialogInner({
     }
     try {
       await setStringAsync(canonicalShareUrl)
+      ax.metric('invite:action:copy', {})
       Toast.show(l`Invite link copied`)
     } catch (err) {
       logger.error('InviteFriendsDialog: copy failed', {safeMessage: err})
@@ -119,6 +125,11 @@ export function InviteFriendsDialogInner({
     }
   }
 
+  const onThemeChange = (next: InviteThemeKey) => {
+    ax.metric('invite:theme:change', {themeKey: next})
+    setThemeKey(next)
+  }
+
   return (
     <Dialog.ScrollableInner
       label={l`Invite friends`}
@@ -140,7 +151,7 @@ export function InviteFriendsDialogInner({
         </Dialog.Header>
       }>
       <View style={[a.align_center, a.pt_xl, a.px_xl]}>
-        <ThemePicker value={themeKey} onChange={setThemeKey} />
+        <ThemePicker value={themeKey} onChange={onThemeChange} />
 
         <View style={[a.mt_5xl]}>
           {profileQuery.isLoading ? (
diff --git a/src/features/inviteFriends/InviteScannerScreen.tsx b/src/features/inviteFriends/InviteScannerScreen.tsx
index cd2794677f..4101f3b8b2 100644
--- a/src/features/inviteFriends/InviteScannerScreen.tsx
+++ b/src/features/inviteFriends/InviteScannerScreen.tsx
@@ -16,12 +16,14 @@ import {ArrowLeft_Stroke2_Corner0_Rounded as ArrowLeftIcon} from '#/components/i
 import {CircleInfo_Stroke2_Corner0_Rounded as InfoIcon} from '#/components/icons/CircleInfo'
 import * as Layout from '#/components/Layout'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 
 const SCAN_FRAME_SIZE = 333
 
 export function InviteScannerScreen() {
   const {t: l} = useLingui()
   const t = useTheme()
+  const ax = useAnalytics()
   const insets = useSafeAreaInsets()
   const navigation = useNavigation<NavigationProp>()
   const [permission, requestPermission] = useCameraPermissions()
@@ -43,16 +45,18 @@ export function InviteScannerScreen() {
         /^(?:https?:\/\/)?bsky\.app\/profile\/([^/?#]+)/i,
       )
       if (!profileMatch) {
+        ax.metric('invite:scanner:scanned', {result: 'invalidQr'})
         setScannerEnabled(false)
         setShowError(true)
         return
       }
 
+      ax.metric('invite:scanner:scanned', {result: 'profileFound'})
       setScannerEnabled(false)
       const handle = profileMatch[1]
       navigation.replace('Profile', {name: handle})
     },
-    [scannerEnabled, navigation],
+    [ax, scannerEnabled, navigation],
   )
 
   const onRetry = useCallback(() => {
diff --git a/src/features/inviteFriends/components/FollowersPromoBanner.tsx b/src/features/inviteFriends/components/FollowersPromoBanner.tsx
index 35020b884b..8701181599 100644
--- a/src/features/inviteFriends/components/FollowersPromoBanner.tsx
+++ b/src/features/inviteFriends/components/FollowersPromoBanner.tsx
@@ -1,3 +1,4 @@
+import {useEffect} from 'react'
 import {Pressable, View} from 'react-native'
 import {Image} from 'expo-image'
 import {useLingui} from '@lingui/react/macro'
@@ -5,6 +6,7 @@ import {useLingui} from '@lingui/react/macro'
 import {atoms as a, useTheme} from '#/alf'
 import {TimesLarge_Stroke2_Corner0_Rounded as TimesIcon} from '#/components/icons/Times'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 
 export function FollowersPromoBanner({
   onPress,
@@ -15,6 +17,24 @@ export function FollowersPromoBanner({
 }) {
   const {t: l} = useLingui()
   const t = useTheme()
+  const ax = useAnalytics()
+
+  useEffect(() => {
+    ax.metric('invite:followersPromo:seen', {})
+    // Fire once per mount - parent unmounts the banner when followers > 0 or
+    // when dismissed, so each mount is a distinct impression.
+    // eslint-disable-next-line react-hooks/exhaustive-deps
+  }, [])
+
+  const handlePress = () => {
+    ax.metric('invite:followersPromo:press', {})
+    onPress()
+  }
+
+  const handleDismiss = () => {
+    ax.metric('invite:followersPromo:dismiss', {})
+    onDismiss()
+  }
   return (
     <View style={[a.px_lg, a.pt_md]}>
       {/*
@@ -28,7 +48,7 @@ export function FollowersPromoBanner({
           accessibilityRole="button"
           accessibilityLabel={l`Find and invite friends`}
           accessibilityHint={l`Opens the find and invite friends settings`}
-          onPress={onPress}
+          onPress={handlePress}
           style={({pressed}) => [
             a.flex_row,
             a.align_center,
@@ -62,7 +82,7 @@ export function FollowersPromoBanner({
           accessibilityRole="button"
           accessibilityLabel={l`Dismiss`}
           accessibilityHint={l`Hides the invite friends promo banner`}
-          onPress={onDismiss}
+          onPress={handleDismiss}
           hitSlop={12}
           style={({pressed}) => [
             {
diff --git a/src/screens/Profile/Header/ProfileHeaderStandard.tsx b/src/screens/Profile/Header/ProfileHeaderStandard.tsx
index 2164c7c499..e023753515 100644
--- a/src/screens/Profile/Header/ProfileHeaderStandard.tsx
+++ b/src/screens/Profile/Header/ProfileHeaderStandard.tsx
@@ -39,6 +39,7 @@ import * as Prompt from '#/components/Prompt'
 import {RichText} from '#/components/RichText'
 import * as Toast from '#/components/Toast'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 import {IS_IOS, IS_NATIVE} from '#/env'
 import {InviteFriendsDialog} from '#/features/inviteFriends'
 import {useActorStatus} from '#/features/liveNow'
@@ -240,6 +241,7 @@ export function HeaderStandardButtons({
   minimal?: boolean
 }) {
   const {_} = useLingui()
+  const ax = useAnalytics()
   const {hasSession, currentAccount} = useSession()
   const playHaptic = useHaptics()
   const requireAuth = useRequireAuth()
@@ -360,6 +362,7 @@ export function HeaderStandardButtons({
               shape="round"
               onPress={() => {
                 playHaptic('Light')
+                ax.metric('invite:dialog:open', {logContext: 'ProfileHeader'})
                 inviteFriendsControl.open()
               }}
               label={_(msg`Invite friends`)}>
diff --git a/src/screens/Settings/FindContactsSettings.tsx b/src/screens/Settings/FindContactsSettings.tsx
index cd34a3047b..57f1edde90 100644
--- a/src/screens/Settings/FindContactsSettings.tsx
+++ b/src/screens/Settings/FindContactsSettings.tsx
@@ -115,6 +115,7 @@ function Intro() {
   const gutter = useGutters(['base'])
   const t = useTheme()
   const {_} = useLingui()
+  const ax = useAnalytics()
   const inviteFriendsControl = useDialogControl()
 
   const {data: isAvailable, isSuccess} = useQuery({
@@ -171,7 +172,10 @@ function Intro() {
         label={_(msg`Share my profile`)}
         size="large"
         color="secondary"
-        onPress={() => inviteFriendsControl.open()}
+        onPress={() => {
+          ax.metric('invite:dialog:open', {logContext: 'FindContactsSettings'})
+          inviteFriendsControl.open()
+        }}
         style={[a.flex_1, a.justify_center]}>
         <ButtonText>
           <Trans>Share my profile</Trans>
diff --git a/src/view/shell/Drawer.tsx b/src/view/shell/Drawer.tsx
index 918195cf0c..2806155a79 100644
--- a/src/view/shell/Drawer.tsx
+++ b/src/view/shell/Drawer.tsx
@@ -328,7 +328,12 @@ let DrawerContent = ({}: React.PropsWithoutRef<{}>): React.ReactNode => {
               account={currentAccount}
               onPressProfile={onPressDrawerHeaderProfile}
               onPressShare={
-                IS_NATIVE ? () => inviteFriendsControl.open() : undefined
+                IS_NATIVE
+                  ? () => {
+                      ax.metric('invite:dialog:open', {logContext: 'Drawer'})
+                      inviteFriendsControl.open()
+                    }
+                  : undefined
               }
             />
           ) : (