diff --git a/Makefile b/Makefile
index 3bdfca882b..a40d37610e 100644
--- a/Makefile
+++ b/Makefile
@@ -13,6 +13,11 @@ build-web: ## Compile web bundle, copy to bskyweb directory
 	yarn intl:build
 	yarn build-web
 
+.PHONY: build-web-embed
+build-web-embed: ## Compile web embed bundle, copy to bskyweb/embedr* directories
+	yarn intl:build
+	yarn build-embed
+
 .PHONY: test
 test: ## Run all tests
 	NODE_ENV=test EXPO_PUBLIC_ENV=test yarn test
diff --git a/bskyweb/.gitignore b/bskyweb/.gitignore
index 2582b048c7..fad122a280 100644
--- a/bskyweb/.gitignore
+++ b/bskyweb/.gitignore
@@ -9,6 +9,7 @@ test-coverage.out
 static/js/*.js
 static/js/*.map
 static/js/*.js.LICENSE.txt
+static/js/empty.txt
 templates/scripts.html
 templates/*-embed.html
 static/embed/*.html
diff --git a/package.json b/package.json
index e4a8de7443..21e632aa45 100644
--- a/package.json
+++ b/package.json
@@ -20,7 +20,7 @@
     "build-ios": "yarn use-build-number-with-bump eas build -p ios",
     "build-android": "yarn use-build-number-with-bump eas build -p android",
     "build": "yarn use-build-number-with-bump eas build",
-    "build-embed": "cd bskyembed && yarn build && cd .. && node ./scripts/post-embed-build.js",
+    "build-embed": "cd bskyembed && yarn build && yarn build-snippet && cd .. && node ./scripts/post-embed-build.js",
     "start": "expo start --dev-client",
     "start:prod": "expo start --dev-client --no-dev --minify",
     "clean-cache": "rm -rf node_modules/.cache/babel-loader/*",
diff --git a/scripts/post-embed-build.js b/scripts/post-embed-build.js
index 5fb3377bd8..c0897e1b70 100644
--- a/scripts/post-embed-build.js
+++ b/scripts/post-embed-build.js
@@ -11,6 +11,22 @@ const embedAssetDest = path.join(projectRoot, 'bskyweb', 'embedr-static')
 
 fs.cpSync(embedAssetSource, embedAssetDest, {recursive: true})
 
+const embedEmbedJSSource = path.join(
+  projectRoot,
+  'bskyembed',
+  'dist',
+  'embed.js',
+)
+
+const embedEmbedJSDest = path.join(
+  projectRoot,
+  'bskyweb',
+  'embedr-static',
+  'embed.js',
+)
+
+fs.cpSync(embedEmbedJSSource, embedEmbedJSDest)
+
 // copy entrypoint(s) to embedr
 
 // additional entrypoints will need more work, but this'll do for now