diff --git a/bskyweb/cmd/bskyweb/passdata.go b/bskyweb/cmd/bskyweb/passdata.go
index 573ce64c78..7622787624 100644
--- a/bskyweb/cmd/bskyweb/passdata.go
+++ b/bskyweb/cmd/bskyweb/passdata.go
@@ -62,7 +62,7 @@ type pkPass struct {
 	Barcodes            []barcode       `json:"barcodes"`
 }
 
-const passTypeIdentifier = "pass.app.bsky.invite"
+const passTypeIdentifier = "pass.xyz.blueskyweb.app"
 
 func BuildPassJSON(did, handle, theme, teamID string) ([]byte, error) {
 	theme = CoerceTheme(theme)
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json
index 83fcf682cc..a75f1d8a38 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json
@@ -1,6 +1,6 @@
 {
   "formatVersion": 1,
-  "passTypeIdentifier": "pass.app.bsky.invite",
+  "passTypeIdentifier": "pass.xyz.blueskyweb.app",
   "serialNumber": "did:plc:abc123-dawn-v1",
   "teamIdentifier": "TEAMID00",
   "organizationName": "Bluesky",
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json
index 7ae46139a0..fc061ff357 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json
@@ -1,6 +1,6 @@
 {
   "formatVersion": 1,
-  "passTypeIdentifier": "pass.app.bsky.invite",
+  "passTypeIdentifier": "pass.xyz.blueskyweb.app",
   "serialNumber": "did:plc:abc123-day-v1",
   "teamIdentifier": "TEAMID00",
   "organizationName": "Bluesky",
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json
index c85343767d..00a1448a01 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json
@@ -1,6 +1,6 @@
 {
   "formatVersion": 1,
-  "passTypeIdentifier": "pass.app.bsky.invite",
+  "passTypeIdentifier": "pass.xyz.blueskyweb.app",
   "serialNumber": "did:plc:abc123-dusk-v1",
   "teamIdentifier": "TEAMID00",
   "organizationName": "Bluesky",
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json
index 1b19127411..7bbbc96cd9 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json
@@ -1,6 +1,6 @@
 {
   "formatVersion": 1,
-  "passTypeIdentifier": "pass.app.bsky.invite",
+  "passTypeIdentifier": "pass.xyz.blueskyweb.app",
   "serialNumber": "did:plc:abc123-night-v1",
   "teamIdentifier": "TEAMID00",
   "organizationName": "Bluesky",
diff --git a/bskyweb/example.env b/bskyweb/example.env
index 0fa8353f59..1b56958ac3 100644
--- a/bskyweb/example.env
+++ b/bskyweb/example.env
@@ -2,7 +2,7 @@ GOLOG_LOG_LEVEL=info
 ATP_APPVIEW_HOST=https://public.api.bsky.app
 
 # Invite passes (Apple Wallet)
-APPLE_PASS_TYPE_ID=pass.app.bsky.invite
+APPLE_PASS_TYPE_ID=pass.xyz.blueskyweb.app
 APPLE_PASS_TEAM_ID=
 APPLE_PASS_CERT_PEM=
 APPLE_PASS_KEY_PEM=