diff --git a/bskyweb/cmd/bskyweb/passdata.go b/bskyweb/cmd/bskyweb/passdata.go
index 7622787624..5df50ed52b 100644
--- a/bskyweb/cmd/bskyweb/passdata.go
+++ b/bskyweb/cmd/bskyweb/passdata.go
@@ -80,11 +80,13 @@ func BuildPassJSON(did, handle, theme, teamID string) ([]byte, error) {
 		LabelColor:         "rgb(255, 255, 255)",
 		BackgroundColor:    ThemeBackgroundRGB(theme),
 		StoreCard: storeCardFields{
-			PrimaryFields:   []passField{{Key: "handle", Label: "Handle", Value: atHandle}},
-			SecondaryFields: []passField{{Key: "url", Label: "Profile", Value: "bsky.app/profile/" + handle}},
+			PrimaryFields:   []passField{},
+			SecondaryFields: []passField{
+				{Key: "handle", Label: "", Value: atHandle},
+			},
 			BackFields: []passField{
-				{Key: "about", Label: "About", Value: "Scan the QR to open this profile in any browser, or share the URL below."},
-				{Key: "url2", Label: "Profile URL", Value: profileURL},
+				{Key: "about", Label: "About", Value: "Scan the QR code to view this Bluesky profile."},
+				{Key: "url", Label: "Profile URL", Value: profileURL},
 			},
 		},
 		Barcodes: []barcode{{
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json
index a75f1d8a38..ca3d482839 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json
@@ -10,28 +10,22 @@
   "labelColor": "rgb(255, 255, 255)",
   "backgroundColor": "rgb(255, 109, 190)",
   "storeCard": {
-    "primaryFields": [
-      {
-        "key": "handle",
-        "label": "Handle",
-        "value": "@alice.bsky.social"
-      }
-    ],
+    "primaryFields": [],
     "secondaryFields": [
       {
-        "key": "url",
-        "label": "Profile",
-        "value": "bsky.app/profile/alice.bsky.social"
+        "key": "handle",
+        "label": "",
+        "value": "@alice.bsky.social"
       }
     ],
     "backFields": [
       {
         "key": "about",
         "label": "About",
-        "value": "Scan the QR to open this profile in any browser, or share the URL below."
+        "value": "Scan the QR code to view this Bluesky profile."
       },
       {
-        "key": "url2",
+        "key": "url",
         "label": "Profile URL",
         "value": "https://bsky.app/profile/alice.bsky.social"
       }
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json
index fc061ff357..8a388bc65d 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json
@@ -10,28 +10,22 @@
   "labelColor": "rgb(255, 255, 255)",
   "backgroundColor": "rgb(117, 175, 255)",
   "storeCard": {
-    "primaryFields": [
-      {
-        "key": "handle",
-        "label": "Handle",
-        "value": "@alice.bsky.social"
-      }
-    ],
+    "primaryFields": [],
     "secondaryFields": [
       {
-        "key": "url",
-        "label": "Profile",
-        "value": "bsky.app/profile/alice.bsky.social"
+        "key": "handle",
+        "label": "",
+        "value": "@alice.bsky.social"
       }
     ],
     "backFields": [
       {
         "key": "about",
         "label": "About",
-        "value": "Scan the QR to open this profile in any browser, or share the URL below."
+        "value": "Scan the QR code to view this Bluesky profile."
       },
       {
-        "key": "url2",
+        "key": "url",
         "label": "Profile URL",
         "value": "https://bsky.app/profile/alice.bsky.social"
       }
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json
index 00a1448a01..14eff5eb7c 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json
@@ -10,28 +10,22 @@
   "labelColor": "rgb(255, 255, 255)",
   "backgroundColor": "rgb(177, 90, 162)",
   "storeCard": {
-    "primaryFields": [
-      {
-        "key": "handle",
-        "label": "Handle",
-        "value": "@alice.bsky.social"
-      }
-    ],
+    "primaryFields": [],
     "secondaryFields": [
       {
-        "key": "url",
-        "label": "Profile",
-        "value": "bsky.app/profile/alice.bsky.social"
+        "key": "handle",
+        "label": "",
+        "value": "@alice.bsky.social"
       }
     ],
     "backFields": [
       {
         "key": "about",
         "label": "About",
-        "value": "Scan the QR to open this profile in any browser, or share the URL below."
+        "value": "Scan the QR code to view this Bluesky profile."
       },
       {
-        "key": "url2",
+        "key": "url",
         "label": "Profile URL",
         "value": "https://bsky.app/profile/alice.bsky.social"
       }
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json
index 7bbbc96cd9..8bcfd7a318 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json
@@ -10,28 +10,22 @@
   "labelColor": "rgb(255, 255, 255)",
   "backgroundColor": "rgb(0, 21, 51)",
   "storeCard": {
-    "primaryFields": [
-      {
-        "key": "handle",
-        "label": "Handle",
-        "value": "@alice.bsky.social"
-      }
-    ],
+    "primaryFields": [],
     "secondaryFields": [
       {
-        "key": "url",
-        "label": "Profile",
-        "value": "bsky.app/profile/alice.bsky.social"
+        "key": "handle",
+        "label": "",
+        "value": "@alice.bsky.social"
       }
     ],
     "backFields": [
       {
         "key": "about",
         "label": "About",
-        "value": "Scan the QR to open this profile in any browser, or share the URL below."
+        "value": "Scan the QR code to view this Bluesky profile."
       },
       {
-        "key": "url2",
+        "key": "url",
         "label": "Profile URL",
         "value": "https://bsky.app/profile/alice.bsky.social"
       }