diff --git a/src/analytics/metrics/types.ts b/src/analytics/metrics/types.ts
index 453fbd10f4..6f043189d2 100644
--- a/src/analytics/metrics/types.ts
+++ b/src/analytics/metrics/types.ts
@@ -586,9 +586,74 @@ export type Events = {
       | 'SendViaChatDialog'
       | 'ConvoSettings'
   }
+
+  // Group chat adoption
   'groupchat:create': {
     logContext: 'NewChatDialog'
   }
+  'groupchat:landingPage:view': {
+    hasSession: boolean
+  }
+  'groupchat:inviteLink:redeem': {}
+
+  // Group chat user interactions
+  'groupchat:message:send': {
+    convoId: string
+    isOwner: boolean
+  }
+  'groupchat:mute': {
+    convoId: string
+  }
+  'groupchat:unmute': {
+    convoId: string
+  }
+  'groupchat:leave': {
+    convoId: string
+    isOwner: boolean
+  }
+  'groupchat:settings:view': {
+    convoId: string
+    isOwner: boolean
+  }
+  'groupchat:inviteLink:shareButton:press': {
+    convoId: string
+    method: 'post' | 'copy' | 'native'
+  }
+
+  // Group chat owner actions
+  'groupchat:owner:editName': {
+    convoId: string
+  }
+  'groupchat:owner:lock': {
+    convoId: string
+  }
+  'groupchat:owner:unlock': {
+    convoId: string
+  }
+  'groupchat:owner:kickMember': {
+    convoId: string
+  }
+  'groupchat:owner:inviteMember': {
+    convoId: string
+  }
+  'groupchat:owner:joinRequest:accept': {
+    convoId: string
+  }
+  'groupchat:owner:joinRequest:reject': {
+    convoId: string
+  }
+  'groupchat:owner:inviteLink:create': {
+    convoId: string
+  }
+  'groupchat:owner:inviteLink:disable': {
+    convoId: string
+  }
+
+  // Group chat problems
+  'groupchat:join:memberLimitReached': {
+    convoId: string
+  }
+
   'starterPack:addUser': {
     starterPack?: string
   }
diff --git a/src/components/intents/GroupChatJoinDialog.tsx b/src/components/intents/GroupChatJoinDialog.tsx
index 8efe67cbb9..f9d6b11047 100644
--- a/src/components/intents/GroupChatJoinDialog.tsx
+++ b/src/components/intents/GroupChatJoinDialog.tsx
@@ -1,3 +1,4 @@
+import {useEffect} from 'react'
 import {View} from 'react-native'
 import {
   ChatBskyGroupDefs,
@@ -10,6 +11,7 @@ import {useNavigation} from '@react-navigation/native'
 import {useQueryClient} from '@tanstack/react-query'
 
 import {createSanitizedDisplayName} from '#/lib/moderation/create-sanitized-display-name'
+import {useCallOnce} from '#/lib/once'
 import {makeProfileLink} from '#/lib/routes/links'
 import {type NavigationProp} from '#/lib/routes/types'
 import {isNetworkError} from '#/lib/strings/errors'
@@ -45,6 +47,7 @@ import {InlineLinkText} from '#/components/Link'
 import {Loader} from '#/components/Loader'
 import * as Toast from '#/components/Toast'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 import {ProfileBadges} from '../ProfileBadges'
 
 export function GroupChatJoinDialog() {
@@ -83,6 +86,14 @@ function GroupChatJoinDialogContent({code}: {code?: string}) {
   const moderationOpts = useModerationOpts()
   const navigation = useNavigation<NavigationProp>()
   const queryClient = useQueryClient()
+  const ax = useAnalytics()
+
+  const logViewOnce = useCallOnce()
+  useEffect(() => {
+    logViewOnce(() => {
+      ax.metric('groupchat:landingPage:view', {hasSession})
+    })
+  }, [ax, hasSession, logViewOnce])
 
   const {data, error, isLoading} = useJoinLinkPreviewsQuery({
     codes: code ? [code] : undefined,
@@ -96,6 +107,7 @@ function GroupChatJoinDialogContent({code}: {code?: string}) {
         if (code) void invalidateJoinLinkPreviewsForCode(queryClient, code)
         switch (data.status) {
           case 'pending':
+            ax.metric('groupchat:inviteLink:redeem', {})
             control.close(() => {
               Toast.show(
                 l`Access requested! The group owner will review your request.`,
@@ -104,6 +116,7 @@ function GroupChatJoinDialogContent({code}: {code?: string}) {
             break
           case 'joined': {
             if (data.convo && data.convo.id) {
+              ax.metric('groupchat:inviteLink:redeem', {})
               control.close(() => {
                 Toast.show(l`Successfully joined the group chat!`)
                 navigation.navigate('MessagesConversation', {
@@ -140,6 +153,15 @@ function GroupChatJoinDialogContent({code}: {code?: string}) {
           error instanceof ChatBskyGroupRequestJoin.MemberLimitReachedError
         ) {
           errorMessage = l`The member limit has been reached.`
+          const preview = data?.joinLinkPreviews[0]
+          if (
+            ChatBskyGroupDefs.isJoinLinkPreviewView(preview) &&
+            preview.convo?.id
+          ) {
+            ax.metric('groupchat:join:memberLimitReached', {
+              convoId: preview.convo.id,
+            })
+          }
         } else if (error instanceof ChatBskyGroupRequestJoin.UserKickedError) {
           errorMessage = l`You have been previously removed from this group and can’t join it using this link.`
         }
diff --git a/src/screens/Messages/ConversationSettings/AddMembersLink.tsx b/src/screens/Messages/ConversationSettings/AddMembersLink.tsx
index c52751fb06..940d5c6bba 100644
--- a/src/screens/Messages/ConversationSettings/AddMembersLink.tsx
+++ b/src/screens/Messages/ConversationSettings/AddMembersLink.tsx
@@ -15,6 +15,7 @@ import {PlusLarge_Stroke2_Corner0_Rounded as PlusIcon} from '#/components/icons/
 import {Loader} from '#/components/Loader'
 import * as Toast from '#/components/Toast'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 
 export function AddMembersLink({
   convo,
@@ -25,6 +26,7 @@ export function AddMembersLink({
 }) {
   const t = useTheme()
   const {t: l} = useLingui()
+  const ax = useAnalytics()
 
   const addMembersControl = Dialog.useDialogControl()
 
@@ -33,6 +35,7 @@ export function AddMembersLink({
     convoId,
     {
       onSuccess: data => {
+        ax.metric('groupchat:owner:inviteMember', {convoId})
         addMembersControl.close(() => {
           const members = data.addedMembers ?? []
 
diff --git a/src/screens/Messages/ConversationSettings/MemberMenu.tsx b/src/screens/Messages/ConversationSettings/MemberMenu.tsx
index 60b5b5e2eb..f128951f8f 100644
--- a/src/screens/Messages/ConversationSettings/MemberMenu.tsx
+++ b/src/screens/Messages/ConversationSettings/MemberMenu.tsx
@@ -68,6 +68,9 @@ export function MemberMenu({
   })
   const convoId = convo.view.id
   const {mutate: removeMembers} = useRemoveFromGroupChat(convoId, {
+    onSuccess: () => {
+      ax.metric('groupchat:owner:kickMember', {convoId})
+    },
     onError: e => {
       logger.error('Failed to remove group chat member', {message: e})
       Toast.show(l`Failed to remove group chat member`, {type: 'error'})
diff --git a/src/screens/Messages/ConversationSettings/index.tsx b/src/screens/Messages/ConversationSettings/index.tsx
index b83d10bd2d..9d3fdbde05 100644
--- a/src/screens/Messages/ConversationSettings/index.tsx
+++ b/src/screens/Messages/ConversationSettings/index.tsx
@@ -1,4 +1,4 @@
-import {useState} from 'react'
+import {useEffect, useState} from 'react'
 import {Pressable, View} from 'react-native'
 import {
   ChatBskyActorDefs,
@@ -13,6 +13,7 @@ import {HITSLOP_10} from '#/lib/constants'
 import {useBottomBarOffset} from '#/lib/hooks/useBottomBarOffset'
 import {useInitialNumToRender} from '#/lib/hooks/useInitialNumToRender'
 import {isBlockedOrBlocking} from '#/lib/moderation/blocked-and-muted'
+import {useCallOnce} from '#/lib/once'
 import {
   type CommonNavigatorParams,
   type NativeStackScreenProps,
@@ -56,6 +57,7 @@ import {Loader} from '#/components/Loader'
 import * as Prompt from '#/components/Prompt'
 import * as Toast from '#/components/Toast'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 import {IS_WEB} from '#/env'
 import * as bsky from '#/types/bsky'
 import {InviteLinkDialog} from '../components/InviteLinkDialog'
@@ -337,9 +339,12 @@ function SettingsHeader({
 }) {
   const t = useTheme()
   const {i18n, t: l} = useLingui()
+  const ax = useAnalytics()
 
   const navigation = useNavigation<NavigationProp>()
 
+  const convoId = convo.view.id
+
   const groupName = convo.details.name
   const [newGroupName, setNewGroupName] = useState(groupName)
 
@@ -350,9 +355,17 @@ function SettingsHeader({
 
   const reportSubjectDid = convo.primaryMember?.did
 
+  const logViewOnce = useCallOnce()
+  useEffect(() => {
+    logViewOnce(() => {
+      ax.metric('groupchat:settings:view', {convoId, isOwner})
+    })
+  }, [ax, convoId, isOwner, logViewOnce])
+
   const {mutate: editGroupName, isPending: isEditingName} =
-    useEditGroupChatName(convo.view.id, {
+    useEditGroupChatName(convoId, {
       onSuccess: () => {
+        ax.metric('groupchat:owner:editName', {convoId})
         Toast.show(l({message: 'Group chat name updated', context: 'toast'}))
       },
       onError: e => {
@@ -362,11 +375,13 @@ function SettingsHeader({
       },
     })
 
-  const {mutate: muteConvo, isPending: isMuting} = useMuteConvo(convo.view.id, {
+  const {mutate: muteConvo, isPending: isMuting} = useMuteConvo(convoId, {
     onSuccess: data => {
       if (data.convo.muted) {
+        ax.metric('groupchat:mute', {convoId})
         Toast.show(l({message: 'Group chat muted', context: 'toast'}))
       } else {
+        ax.metric('groupchat:unmute', {convoId})
         Toast.show(l({message: 'Group chat unmuted', context: 'toast'}))
       }
     },
@@ -376,33 +391,32 @@ function SettingsHeader({
     },
   })
 
-  const {mutate: leaveConvo, isPending: isLeaving} = useLeaveConvo(
-    convo.view.id,
-    {
-      onSuccess: () => {
-        navigation.replace('Messages', {animation: 'pop'})
-      },
-      onError: e => {
-        logger.error('Failed to leave group chat', {message: e})
-        Toast.show(
-          l({message: 'Failed to leave group chat', context: 'toast'}),
-          {type: 'error'},
-        )
-      },
+  const {mutate: leaveConvo, isPending: isLeaving} = useLeaveConvo(convoId, {
+    onSuccess: () => {
+      ax.metric('groupchat:leave', {convoId, isOwner})
+      navigation.replace('Messages', {animation: 'pop'})
     },
-  )
+    onError: e => {
+      logger.error('Failed to leave group chat', {message: e})
+      Toast.show(l({message: 'Failed to leave group chat', context: 'toast'}), {
+        type: 'error',
+      })
+    },
+  })
 
   const {
     mutate: lockConvo,
     mutateAsync: lockConvoAsync,
     isPending: isLocking,
-  } = useLockConvo(convo.view.id, {
+  } = useLockConvo(convoId, {
     onSuccess: (data, {silent}) => {
       if (!ChatBskyConvoDefs.isGroupConvo(data.convo.kind)) return
       if (silent) return
       if (data.convo.kind.lockStatus === 'locked') {
+        ax.metric('groupchat:owner:lock', {convoId})
         Toast.show(l({message: 'Group chat locked', context: 'toast'}))
       } else {
+        ax.metric('groupchat:owner:unlock', {convoId})
         Toast.show(l({message: 'Group chat unlocked', context: 'toast'}))
       }
     },
diff --git a/src/screens/Messages/JoinRequest.tsx b/src/screens/Messages/JoinRequest.tsx
index 5c68eb7b3b..b85a056cb6 100644
--- a/src/screens/Messages/JoinRequest.tsx
+++ b/src/screens/Messages/JoinRequest.tsx
@@ -1,3 +1,4 @@
+import {useEffect} from 'react'
 import {View} from 'react-native'
 import {ImageBackground} from 'expo-image'
 import {ChatBskyGroupDefs, moderateProfile} from '@atproto/api'
@@ -18,6 +19,7 @@ import {ChainLinkBroken_Stroke2_Corner0_Rounded as ChainLinkBrokenIcon} from '#/
 import {PersonGroup_Stroke2_Corner2_Rounded as PersonGroupIcon} from '#/components/icons/Person'
 import {ProfileBadges} from '#/components/ProfileBadges'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 
 const desktopDarkBg = require('../../../assets/images/chat-desktop-bg-dark.webp')
 const desktopDimBg = require('../../../assets/images/chat-desktop-bg-dim.webp')
@@ -44,10 +46,15 @@ type Props = {
 export function JoinRequest({setScreenState}: Props) {
   const t = useTheme()
   const {t: l} = useLingui()
+  const ax = useAnalytics()
 
   const {gtMobile, gtTablet} = useBreakpoints()
   const moderationOpts = useModerationOpts()
 
+  useEffect(() => {
+    ax.metric('groupchat:landingPage:view', {hasSession: false})
+  }, [ax])
+
   // Get code from context (logged-out only)
   const contextJoinRequest = useActiveGroupChatJoinRequest()
   const code = contextJoinRequest?.code
diff --git a/src/screens/Messages/JoinRequests.tsx b/src/screens/Messages/JoinRequests.tsx
index a5bbdd10ce..ecb40ef9c3 100644
--- a/src/screens/Messages/JoinRequests.tsx
+++ b/src/screens/Messages/JoinRequests.tsx
@@ -42,6 +42,7 @@ import {Loader} from '#/components/Loader'
 import * as ProfileCard from '#/components/ProfileCard'
 import * as Toast from '#/components/Toast'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 import type * as bsky from '#/types/bsky'
 import {InviteLinkDialog} from './components/InviteLinkDialog'
 
@@ -129,6 +130,7 @@ function JoinRequestsList({
 }) {
   const t = useTheme()
   const {t: l} = useLingui()
+  const ax = useAnalytics()
   const moderationOpts = useModerationOpts()
   const bottomBarOffset = useBottomBarOffset()
   const {currentAccount} = useSession()
@@ -136,10 +138,12 @@ function JoinRequestsList({
   const queryClient = useQueryClient()
   const inviteLinkControl = Dialog.useDialogControl()
 
+  const convoId = convo.view.id
+
   const getRemainingRequestCount = () => {
     const data = queryClient.getQueryData<
       InfiniteData<ChatBskyGroupListJoinRequests.OutputSchema>
-    >(createListJoinRequestsQueryKey({convoId: convo.view.id}))
+    >(createListJoinRequestsQueryKey({convoId}))
     return data?.pages.reduce((sum, page) => sum + page.requests.length, 0) ?? 0
   }
 
@@ -172,12 +176,13 @@ function JoinRequestsList({
     ) ?? 0
 
   const {mutate: approveJoinRequest, isPending: isApprovePending} =
-    useJoinRequestMutation('approve', convo.view.id, {
+    useJoinRequestMutation('approve', convoId, {
       onSuccess: () => {
+        ax.metric('groupchat:owner:joinRequest:accept', {convoId})
         Toast.show(l`Request approved.`)
         if (getRemainingRequestCount() < 1) {
           navigation.replace('MessagesConversationSettings', {
-            conversation: convo.view.id,
+            conversation: convoId,
           })
         }
       },
@@ -204,12 +209,13 @@ function JoinRequestsList({
     })
 
   const {mutate: rejectJoinRequest, isPending: isRejectPending} =
-    useJoinRequestMutation('reject', convo.view.id, {
+    useJoinRequestMutation('reject', convoId, {
       onSuccess: () => {
+        ax.metric('groupchat:owner:joinRequest:reject', {convoId})
         Toast.show(l`Request ignored.`)
         if (getRemainingRequestCount() < 1) {
           navigation.replace('MessagesConversationSettings', {
-            conversation: convo.view.id,
+            conversation: convoId,
           })
         }
       },
diff --git a/src/screens/Messages/components/InviteLinkDialog.tsx b/src/screens/Messages/components/InviteLinkDialog.tsx
index 580f2f226e..fcb6f3b80b 100644
--- a/src/screens/Messages/components/InviteLinkDialog.tsx
+++ b/src/screens/Messages/components/InviteLinkDialog.tsx
@@ -35,6 +35,7 @@ import {EditBig_Stroke2_Corner2_Rounded as EditIcon} from '#/components/icons/Ed
 import {Loader} from '#/components/Loader'
 import * as Toast from '#/components/Toast'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 import {IS_WEB} from '#/env'
 import {CopyTextButton} from './CopyTextButton'
 import {EditTextButton} from './EditTextButton'
@@ -63,6 +64,9 @@ export function InviteLinkDialog({
 }) {
   const t = useTheme()
   const {t: l, i18n} = useLingui()
+  const ax = useAnalytics()
+
+  const convoId = convo.view.id
 
   const ownerName = createSanitizedDisplayName(
     owner,
@@ -92,9 +96,10 @@ export function InviteLinkDialog({
   const {openComposer} = useOpenComposer()
 
   const {mutate: createJoinLink, isPending: isCreating} = useCreateJoinLink(
-    convo.view.id,
+    convoId,
     {
       onSuccess: () => {
+        ax.metric('groupchat:owner:inviteLink:create', {convoId})
         setStep(Step.MANAGE)
       },
       onError: () => {
@@ -105,7 +110,7 @@ export function InviteLinkDialog({
     },
   )
   const {mutate: editJoinLink, isPending: isEditing} = useEditJoinLink(
-    convo.view.id,
+    convoId,
     {
       onSuccess: () => {
         setStep(Step.MANAGE)
@@ -118,8 +123,11 @@ export function InviteLinkDialog({
     },
   )
   const {mutate: disableJoinLink, isPending: isDisabling} = useDisableJoinLink(
-    convo.view.id,
+    convoId,
     {
+      onSuccess: () => {
+        ax.metric('groupchat:owner:inviteLink:disable', {convoId})
+      },
       onError: () => {
         Toast.show(l`Failed to disable invite link`, {
           type: 'error',
@@ -128,7 +136,7 @@ export function InviteLinkDialog({
     },
   )
   const {mutate: enableJoinLink, isPending: isEnabling} = useEnableJoinLink(
-    convo.view.id,
+    convoId,
     {
       onError: () => {
         Toast.show(l`Failed to enable invite link`, {
@@ -325,7 +333,13 @@ export function InviteLinkDialog({
             <CopyTextButton
               disabled={linkDisabled || !joinLink?.code}
               label={l`Invite link`}
-              value={joinLinkURI}>
+              value={joinLinkURI}
+              onPress={() => {
+                ax.metric('groupchat:inviteLink:shareButton:press', {
+                  convoId,
+                  method: 'copy',
+                })
+              }}>
               <Text
                 numberOfLines={1}
                 style={[
@@ -385,6 +399,10 @@ export function InviteLinkDialog({
                 color="primary_subtle"
                 style={[a.flex_1, a.rounded_full]}
                 onPress={() => {
+                  ax.metric('groupchat:inviteLink:shareButton:press', {
+                    convoId,
+                    method: 'post',
+                  })
                   control.close(() => {
                     openComposer({
                       text: joinLinkURI,
@@ -401,6 +419,10 @@ export function InviteLinkDialog({
                 color="primary_subtle"
                 style={[a.flex_1, a.rounded_full]}
                 onPress={() => {
+                  ax.metric('groupchat:inviteLink:shareButton:press', {
+                    convoId,
+                    method: 'native',
+                  })
                   void shareUrl(joinLinkURI)
                 }}>
                 <Trans>Share</Trans>
diff --git a/src/screens/Messages/components/MessagesList.tsx b/src/screens/Messages/components/MessagesList.tsx
index 8c3e2981aa..7017e5ac76 100644
--- a/src/screens/Messages/components/MessagesList.tsx
+++ b/src/screens/Messages/components/MessagesList.tsx
@@ -135,7 +135,7 @@ export function MessagesList({
   const ax = useAnalytics()
   const convoState = useConvoActive()
   const agent = useAgent()
-  const {hasSession} = useSession()
+  const {hasSession, currentAccount} = useSession()
   const getPost = useGetPost()
   const getJoinLinkPreview = useGetJoinLinkPreview()
   const {embed: messageEmbed, setEmbed} = useMessageEmbed()
@@ -471,6 +471,13 @@ export function MessagesList({
         },
         embedView,
       )
+
+      if (convoState.convo.kind === 'group') {
+        ax.metric('groupchat:message:send', {
+          convoId: convoState.convo.view.id,
+          isOwner: convoState.convo.primaryMember?.did === currentAccount?.did,
+        })
+      }
     },
     [
       agent,
@@ -481,6 +488,8 @@ export function MessagesList({
       hasSession,
       hasScrolled,
       setHasScrolled,
+      ax,
+      currentAccount?.did,
     ],
   )
 
diff --git a/src/screens/Messages/components/MessagesListGroupInfoPanel.tsx b/src/screens/Messages/components/MessagesListGroupInfoPanel.tsx
index b1bb4ad976..80b94a92d8 100644
--- a/src/screens/Messages/components/MessagesListGroupInfoPanel.tsx
+++ b/src/screens/Messages/components/MessagesListGroupInfoPanel.tsx
@@ -16,6 +16,7 @@ import {ChainLink_Stroke2_Corner0_Rounded as ChainLinkIcon} from '#/components/i
 import {PersonPlus_Stroke2_Corner0_Rounded as PersonPlusIcon} from '#/components/icons/Person'
 import * as Toast from '#/components/Toast'
 import {Text} from '#/components/Typography'
+import {useAnalytics} from '#/analytics'
 import {InviteLinkDialog} from './InviteLinkDialog'
 
 export function MessagesListGroupInfoPanel({
@@ -25,6 +26,7 @@ export function MessagesListGroupInfoPanel({
 }) {
   const t = useTheme()
   const {t: l} = useLingui()
+  const ax = useAnalytics()
   const moderationOpts = useModerationOpts()
   const convoId = convo.view.id
 
@@ -35,6 +37,7 @@ export function MessagesListGroupInfoPanel({
 
   const {mutate: addGroupMembers} = useAddGroupMembers(convoId, {
     onSuccess: () => {
+      ax.metric('groupchat:owner:inviteMember', {convoId})
       addMembersControl.close()
     },
     onError: e => {
diff --git a/src/view/com/composer/Composer.tsx b/src/view/com/composer/Composer.tsx
index e1d68acea6..cce7c9905c 100644
--- a/src/view/com/composer/Composer.tsx
+++ b/src/view/com/composer/Composer.tsx
@@ -1164,6 +1164,7 @@ export const ComposePost = ({
     loadedDraftCreatedAt,
     emptyPostsPromptControl,
     getFilteredThread,
+    linkQueries,
   ])
 
   const handleConfirmSkipEmpty = () => {