diff --git a/src/analytics/features/index.ts b/src/analytics/features/index.ts
index 81eb9eced0..afd2d2b089 100644
--- a/src/analytics/features/index.ts
+++ b/src/analytics/features/index.ts
@@ -16,7 +16,7 @@ setPolyfills({
       return value != null ? JSON.parse(value) : null
     },
     setItem: async (key, value) => {
-      CACHE.set(key, JSON.stringify(value))
+      CACHE.set(key, value)
     },
   },
 })
diff --git a/src/analytics/index.tsx b/src/analytics/index.tsx
index 3596464ebd..47e024ae88 100644
--- a/src/analytics/index.tsx
+++ b/src/analytics/index.tsx
@@ -180,6 +180,13 @@ export function AnalyticsFeaturesContext({
 }) {
   const parentContext = useContext(Context)
 
+  /**
+   * Side-effect: we need to synchronously set this during the
+   * same render cycle. It does not trigger a re-render, it just
+   * sets properties on the singleton GrowthBook instance.
+   */
+  setAttributes(parentContext.metadata)
+
   useEffect(() => {
     feats.setTrackingCallback((experiment, result) => {
       parentContext.metric('experiment:viewed', {
@@ -189,10 +196,6 @@ export function AnalyticsFeaturesContext({
     })
   }, [parentContext.metric])
 
-  useEffect(() => {
-    setAttributes(parentContext.metadata)
-  }, [parentContext.metadata])
-
   const childContext = useMemo<AnalyticsContextType>(() => {
     return {
       ...parentContext,
diff --git a/src/features/liveEvents/components/DiscoverFeedLiveEventFeedsAndTrendingBanner.tsx b/src/features/liveEvents/components/DiscoverFeedLiveEventFeedsAndTrendingBanner.tsx
index de8bc81e7a..daf59440f4 100644
--- a/src/features/liveEvents/components/DiscoverFeedLiveEventFeedsAndTrendingBanner.tsx
+++ b/src/features/liveEvents/components/DiscoverFeedLiveEventFeedsAndTrendingBanner.tsx
@@ -1,18 +1,16 @@
 import {View} from 'react-native'
-import {msg} from '@lingui/macro'
+import {msg, Trans} from '@lingui/macro'
 import {useLingui} from '@lingui/react'
 
 import {useTrendingSettings} from '#/state/preferences/trending'
 import {atoms as a, useLayoutBreakpoints} from '#/alf'
 import {Button} from '#/components/Button'
-import {DotGrid_Stroke2_Corner0_Rounded as EllipsisIcon} from '#/components/icons/DotGrid'
+import {TimesLarge_Stroke2_Corner0_Rounded as CloseIcon} from '#/components/icons/Times'
 import {TrendingInterstitial} from '#/components/interstitials/Trending'
+import * as Toast from '#/components/Toast'
 import {LiveEventFeedCardWide} from '#/features/liveEvents/components/LiveEventFeedCardWide'
-import {
-  LiveEventFeedOptionsMenu,
-  useDialogControl,
-} from '#/features/liveEvents/components/LiveEventFeedOptionsMenu'
 import {useUserPreferencedLiveEvents} from '#/features/liveEvents/context'
+import {useUpdateLiveEventPreferences} from '#/features/liveEvents/preferences'
 import {type LiveEventFeed} from '#/features/liveEvents/types'
 
 export function DiscoverFeedLiveEventFeedsAndTrendingBanner() {
@@ -38,9 +36,41 @@ export function DiscoverFeedLiveEventFeedsAndTrendingBanner() {
 
 function Inner({feed}: {feed: LiveEventFeed}) {
   const {_} = useLingui()
-  const optionsMenuControl = useDialogControl()
   const layout = feed.layouts.wide
 
+  const {mutate: update, variables} = useUpdateLiveEventPreferences({
+    feed,
+    metricContext: 'discover',
+    onUpdateSuccess({undoAction}) {
+      Toast.show(
+        <Toast.Outer>
+          <Toast.Icon />
+          <Toast.Text>
+            {undoAction ? (
+              <Trans>Live event hidden</Trans>
+            ) : (
+              <Trans>Live event unhidden</Trans>
+            )}
+          </Toast.Text>
+          {undoAction && (
+            <Toast.Action
+              label={_(msg`Undo`)}
+              onPress={() => {
+                if (undoAction) {
+                  update(undoAction)
+                }
+              }}>
+              <Trans>Undo</Trans>
+            </Toast.Action>
+          )}
+        </Toast.Outer>,
+        {type: 'success'},
+      )
+    },
+  })
+
+  if (variables) return null
+
   return (
     <>
       <View style={[a.px_lg, a.pt_md, a.pb_xs]}>
@@ -48,12 +78,12 @@ function Inner({feed}: {feed: LiveEventFeed}) {
           <LiveEventFeedCardWide feed={feed} metricContext="discover" />
 
           <Button
-            label={_(msg`Configure live event banner`)}
+            label={_(msg`Dismiss live event banner`)}
             size="tiny"
             shape="round"
             style={[a.absolute, a.z_10, {top: 6, right: 6}]}
             onPress={() => {
-              optionsMenuControl.open()
+              update({type: 'hideFeed', id: feed.id})
             }}>
             {({hovered, pressed}) => (
               <>
@@ -68,22 +98,12 @@ function Inner({feed}: {feed: LiveEventFeed}) {
                     },
                   ]}
                 />
-                <EllipsisIcon
-                  size="sm"
-                  fill={layout.textColor}
-                  style={[a.z_20]}
-                />
+                <CloseIcon size="xs" fill={layout.textColor} style={[a.z_20]} />
               </>
             )}
           </Button>
         </View>
       </View>
-
-      <LiveEventFeedOptionsMenu
-        feed={feed}
-        control={optionsMenuControl}
-        metricContext="discover"
-      />
     </>
   )
 }
diff --git a/src/features/liveEvents/components/LiveEventFeedCardCompact.tsx b/src/features/liveEvents/components/LiveEventFeedCardCompact.tsx
index 562b4eb205..a4090b8570 100644
--- a/src/features/liveEvents/components/LiveEventFeedCardCompact.tsx
+++ b/src/features/liveEvents/components/LiveEventFeedCardCompact.tsx
@@ -1,10 +1,11 @@
-import {useEffect, useMemo} from 'react'
+import {useMemo} from 'react'
 import {View} from 'react-native'
 import {Image} from 'expo-image'
 import {LinearGradient} from 'expo-linear-gradient'
 import {msg} from '@lingui/macro'
 import {useLingui} from '@lingui/react'
 
+import {useCallOnce} from '#/lib/once'
 import {isBskyCustomFeedUrl} from '#/lib/strings/url-helpers'
 import {atoms as a, utils} from '#/alf'
 import {Live_Stroke2_Corner0_Rounded as LiveIcon} from '#/components/icons/Live'
@@ -39,13 +40,12 @@ export function LiveEventFeedCardCompact({
     return '/'
   }, [feed.url])
 
-  useEffect(() => {
+  useCallOnce(() => {
     ax.metric('liveEvents:feedBanner:seen', {
       feed: feed.url,
       context: metricContext,
     })
-    // eslint-disable-next-line react-hooks/exhaustive-deps
-  }, [])
+  })()
 
   return (
     <Link
diff --git a/src/lib/hooks/useIsBskyTeam.ts b/src/lib/hooks/useIsBskyTeam.ts
index 13a71a443e..a0d504649d 100644
--- a/src/lib/hooks/useIsBskyTeam.ts
+++ b/src/lib/hooks/useIsBskyTeam.ts
@@ -4,5 +4,8 @@ import {useAnalytics} from '#/analytics'
 
 export function useIsBskyTeam() {
   const ax = useAnalytics()
-  return useMemo(() => ax.features.enabled(ax.features.IsBskyTeam), [ax])
+  return useMemo(
+    () => ax.features.enabled(ax.features.IsBskyTeam),
+    [ax.features],
+  )
 }
diff --git a/src/screens/Settings/ContentAndMediaSettings.tsx b/src/screens/Settings/ContentAndMediaSettings.tsx
index ac7c1db48a..ba1e3b4506 100644
--- a/src/screens/Settings/ContentAndMediaSettings.tsx
+++ b/src/screens/Settings/ContentAndMediaSettings.tsx
@@ -26,7 +26,6 @@ import {Window_Stroke2_Corner2_Rounded as WindowIcon} from '#/components/icons/W
 import * as Layout from '#/components/Layout'
 import {useAnalytics} from '#/analytics'
 import {IS_NATIVE} from '#/env'
-import {LiveEventFeedsSettingsToggle} from '#/features/liveEvents/components/LiveEventFeedsSettingsToggle'
 
 type Props = NativeStackScreenProps<
   CommonNavigatorParams,
@@ -150,7 +149,6 @@ export function ContentAndMediaSettingsScreen({}: Props) {
                   <Toggle.Platform />
                 </SettingsList.Item>
               </Toggle.Item>
-              <LiveEventFeedsSettingsToggle />
               <Toggle.Item
                 name="show_trending_videos"
                 label={_(msg`Enable trending videos in your Discover feed`)}
@@ -173,12 +171,7 @@ export function ContentAndMediaSettingsScreen({}: Props) {
                 </SettingsList.Item>
               </Toggle.Item>
             </>
-          ) : (
-            <>
-              <SettingsList.Divider />
-              <LiveEventFeedsSettingsToggle />
-            </>
-          )}
+          ) : null}
         </SettingsList.Container>
       </Layout.Content>
     </Layout.Screen>