diff --git a/src/components/post-subscriptions/SubscribeProfileButton.tsx b/src/components/post-subscriptions/SubscribeProfileButton.tsx
new file mode 100644
index 0000000000..cfed19a60a
--- /dev/null
+++ b/src/components/post-subscriptions/SubscribeProfileButton.tsx
@@ -0,0 +1,59 @@
+import {useCallback} from 'react'
+import {msg, Trans} from '@lingui/macro'
+import {useLingui} from '@lingui/react'
+
+import {useRequireEmailVerification} from '#/lib/hooks/useRequireEmailVerification'
+import {createSanitizedDisplayName} from '#/lib/moderation/create-sanitized-display-name'
+import {atoms as a} from '#/alf'
+import {Button, ButtonIcon} from '#/components/Button'
+import {useDialogControl} from '#/components/Dialog'
+import type * as bsky from '#/types/bsky'
+import {Bell_Stroke2_Corner0_Rounded as NotificationIcon} from '../icons/Bell'
+import {SubscribeProfileDialog} from './SubscribeProfileDialog'
+
+export function SubscribeProfileButton({
+  profile,
+}: {
+  profile: bsky.profile.AnyProfileView
+}) {
+  const {_} = useLingui()
+  const requireEmailVerification = useRequireEmailVerification()
+  const subscribeDialogControl = useDialogControl()
+
+  const onPress = useCallback(() => {
+    subscribeDialogControl.open()
+  }, [subscribeDialogControl])
+
+  const name = createSanitizedDisplayName(profile, true)
+
+  const wrappedOnPress = requireEmailVerification(onPress, {
+    instructions: [
+      <Trans key="message">
+        Before you can subscribe to {name}'s posts, you must first verify your
+        email.
+      </Trans>,
+    ],
+  })
+
+  return (
+    <>
+      <Button
+        accessibilityRole="button"
+        testID="dmBtn"
+        size="small"
+        color="secondary"
+        variant="solid"
+        shape="round"
+        label={_(msg`Subscribe to ${name}'s posts`)}
+        style={[a.justify_center]}
+        onPress={wrappedOnPress}>
+        <ButtonIcon icon={NotificationIcon} size="md" />
+      </Button>
+
+      <SubscribeProfileDialog
+        control={subscribeDialogControl}
+        profile={profile}
+      />
+    </>
+  )
+}
diff --git a/src/components/post-subscriptions/SubscribeProfileDialog.tsx b/src/components/post-subscriptions/SubscribeProfileDialog.tsx
new file mode 100644
index 0000000000..334d6ace94
--- /dev/null
+++ b/src/components/post-subscriptions/SubscribeProfileDialog.tsx
@@ -0,0 +1,96 @@
+import {useMemo, useState} from 'react'
+import {View} from 'react-native'
+import {msg, Trans} from '@lingui/macro'
+import {useLingui} from '@lingui/react'
+
+import {createSanitizedDisplayName} from '#/lib/moderation/create-sanitized-display-name'
+import {useTheme, web} from '#/alf'
+import {atoms as a} from '#/alf'
+import * as Dialog from '#/components/Dialog'
+import * as Toggle from '#/components/forms/Toggle'
+import {Text} from '#/components/Typography'
+import type * as bsky from '#/types/bsky'
+
+export function SubscribeProfileDialog({
+  control,
+  profile,
+}: {
+  control: Dialog.DialogControlProps
+  profile: bsky.profile.AnyProfileView
+}) {
+  return (
+    <Dialog.Outer control={control} nativeOptions={{preventExpansion: true}}>
+      <Dialog.Handle />
+      <DialogInner profile={profile} />
+    </Dialog.Outer>
+  )
+}
+
+function DialogInner({profile}: {profile: bsky.profile.AnyProfileView}) {
+  const {_} = useLingui()
+  const t = useTheme()
+  const [state, setState] = useState({posts: false, replies: false})
+
+  const values = useMemo(() => {
+    const {posts, replies} = state
+    const res = []
+    if (posts) res.push('posts')
+    if (replies) res.push('replies')
+    return res
+  }, [state])
+
+  const onChange = (newValues: string[]) =>
+    setState({
+      posts: newValues.includes('posts'),
+      replies: newValues.includes('replies'),
+    })
+
+  const name = createSanitizedDisplayName(profile, false)
+
+  return (
+    <Dialog.ScrollableInner
+      style={web({maxWidth: 400})}
+      label={_(msg`Subscribe to posts`)}>
+      <View style={[a.gap_md]}>
+        <View style={[a.gap_xs]}>
+          <Text style={[a.font_heavy, a.text_2xl]}>
+            <Trans>Subscribe to {name}</Trans>
+          </Text>
+          <Text style={[t.atoms.text_contrast_medium, a.text_md]}>
+            <Trans>Get notifications for account activity</Trans>
+          </Text>
+        </View>
+
+        <Toggle.Group
+          label={_(msg`Subscribe to account`)}
+          values={values}
+          onChange={onChange}>
+          <View style={[a.gap_sm]}>
+            <Toggle.Item
+              label={_(msg`Posts`)}
+              name="posts"
+              style={[a.justify_between, a.py_xs]}>
+              <Toggle.LabelText
+                style={[t.atoms.text, a.font_normal, a.text_md]}>
+                <Trans>Posts</Trans>
+              </Toggle.LabelText>
+              <Toggle.Platform />
+            </Toggle.Item>
+            <Toggle.Item
+              label={_(msg`Replies`)}
+              name="replies"
+              style={[a.justify_between, a.py_xs]}>
+              <Toggle.LabelText
+                style={[t.atoms.text, a.font_normal, a.text_md]}>
+                <Trans>Replies</Trans>
+              </Toggle.LabelText>
+              <Toggle.Platform />
+            </Toggle.Item>
+          </View>
+        </Toggle.Group>
+      </View>
+
+      <Dialog.Close />
+    </Dialog.ScrollableInner>
+  )
+}
diff --git a/src/lib/moderation/useGlobalLabelStrings.ts b/src/lib/moderation/useGlobalLabelStrings.ts
index 86ad8e76d6..f272c6bc41 100644
--- a/src/lib/moderation/useGlobalLabelStrings.ts
+++ b/src/lib/moderation/useGlobalLabelStrings.ts
@@ -30,6 +30,12 @@ export function useGlobalLabelStrings(): GlobalLabelStrings {
           msg`This user has requested that their content only be shown to signed-in users.`,
         ),
       },
+      '!no-subscriptions': {
+        name: _(msg`No subscriptions allowed`),
+        description: _(
+          msg`This user has requested that they cannot be subscribed to for post notifications.`,
+        ),
+      },
       porn: {
         name: _(msg`Adult Content`),
         description: _(msg`Explicit sexual images.`),
diff --git a/src/screens/Profile/Header/ProfileHeaderStandard.tsx b/src/screens/Profile/Header/ProfileHeaderStandard.tsx
index 1639abaf0c..18792ec779 100644
--- a/src/screens/Profile/Header/ProfileHeaderStandard.tsx
+++ b/src/screens/Profile/Header/ProfileHeaderStandard.tsx
@@ -32,6 +32,7 @@ import {
   KnownFollowers,
   shouldShowKnownFollowers,
 } from '#/components/KnownFollowers'
+import {SubscribeProfileButton} from '#/components/post-subscriptions/SubscribeProfileButton'
 import * as Prompt from '#/components/Prompt'
 import {RichText} from '#/components/RichText'
 import {Text} from '#/components/Typography'
@@ -134,13 +135,17 @@ let ProfileHeaderStandard = ({
     }
   }, [_, queueUnblock])
 
-  const isMe = React.useMemo(
+  const isMe = useMemo(
     () => currentAccount?.did === profile.did,
     [currentAccount, profile],
   )
 
   const {isActive: live} = useActorStatus(profile)
 
+  const subscriptionsDisallowed = useMemo(() => {
+    return !!profile.labels?.find(label => label.val === '!no-subscriptions')
+  }, [profile])
+
   return (
     <ProfileHeaderShell
       profile={profile}
@@ -198,6 +203,9 @@ let ProfileHeaderStandard = ({
             )
           ) : !profile.viewer?.blockedBy ? (
             <>
+              {hasSession && !subscriptionsDisallowed && (
+                <SubscribeProfileButton profile={profile} />
+              )}
               {hasSession && <MessageProfileButton profile={profile} />}
 
               <Button