diff --git a/bskyweb/cmd/bskyweb/passdata.go b/bskyweb/cmd/bskyweb/passdata.go
index ec994aa63e..3fbb28b605 100644
--- a/bskyweb/cmd/bskyweb/passdata.go
+++ b/bskyweb/cmd/bskyweb/passdata.go
@@ -108,10 +108,14 @@ func BuildPassJSON(did, handle, displayName, pdsHost, theme, teamID string, crea
 		createdAtISO = createdAt.UTC().Format(time.RFC3339)
 	}
 
+	// avoid an unused variable when displayName is empty - we keep memberName
+	// computed for a possible future design, but the current layout uses
+	// handle directly.
+	_ = memberName
+
 	pdsField := passField{Key: "pds", Label: "PDS", Value: pdsHost}
-	nameField := passField{Key: "name", Label: "NAME", Value: memberName}
-	didField := passField{Key: "did", Label: "DID", Value: did}
-	sinceField := passField{Key: "since", Label: "MEMBER SINCE", Value: createdAtISO, DateStyle: "PKDateStyleShort"}
+	handleField := passField{Key: "handle", Label: "Handle", Value: handle}
+	sinceField := passField{Key: "since", Label: "Member Since", Value: createdAtISO, DateStyle: "PKDateStyleShort"}
 	backFields := []passField{
 		{Key: "about", Label: "About", Value: "Scan the QR code to view this Bluesky profile."},
 		{Key: "url", Label: "Profile URL", Value: profileURL},
@@ -124,20 +128,25 @@ func BuildPassJSON(did, handle, displayName, pdsHost, theme, teamID string, crea
 		TeamIdentifier:     teamID,
 		OrganizationName:   "Bluesky",
 		Description:        "Bluesky profile - " + atHandle,
-		LogoText:           "Bluesky",
-		ForegroundColor:    "rgb(255, 255, 255)",
-		LabelColor:         "rgb(255, 255, 255)",
-		BackgroundColor:    ThemeBackgroundRGB(theme),
+		// logoText omitted - the logo image already carries the "Bluesky"
+		// wordmark; setting both would render the brand name twice.
+		LogoText:        "",
+		ForegroundColor: "rgb(255, 255, 255)",
+		LabelColor:      "rgb(255, 255, 255)",
+		BackgroundColor: ThemeBackgroundRGB(theme),
+		// iOS <= 26 fallback: handle as primary, since as secondary (stacked).
 		Generic: passFields{
 			HeaderFields:    []passField{pdsField},
-			PrimaryFields:   []passField{nameField},
-			SecondaryFields: []passField{didField, sinceField},
+			PrimaryFields:   []passField{handleField},
+			SecondaryFields: []passField{sinceField},
 			BackFields:      backFields,
 		},
+		// iOS 27+: handle and since side-by-side in primaryFields, matching
+		// what Pass Designer exports.
 		PosterGeneric: posterFields{
 			HeaderFields:    []passField{pdsField},
-			PrimaryFields:   []passField{nameField},
-			SecondaryFields: []passField{didField, sinceField},
+			PrimaryFields:   []passField{handleField, sinceField},
+			SecondaryFields: []passField{},
 			AuxiliaryFields: []passField{},
 			FooterFields:    []passField{},
 			BackFields:      backFields,
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json
index 01bbad242f..2ec0fb3f3c 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-dawn.golden.json
@@ -5,7 +5,7 @@
   "teamIdentifier": "TEAMID00",
   "organizationName": "Bluesky",
   "description": "Bluesky profile - @alice.bsky.social",
-  "logoText": "Bluesky",
+  "logoText": "",
   "foregroundColor": "rgb(255, 255, 255)",
   "labelColor": "rgb(255, 255, 255)",
   "backgroundColor": "rgb(255, 109, 190)",
@@ -19,20 +19,15 @@
     ],
     "primaryFields": [
       {
-        "key": "name",
-        "label": "NAME",
-        "value": "Alice"
+        "key": "handle",
+        "label": "Handle",
+        "value": "alice.bsky.social"
       }
     ],
     "secondaryFields": [
-      {
-        "key": "did",
-        "label": "DID",
-        "value": "did:plc:abc123"
-      },
       {
         "key": "since",
-        "label": "MEMBER SINCE",
+        "label": "Member Since",
         "value": "2026-01-25T23:59:05Z",
         "dateStyle": "PKDateStyleShort"
       }
@@ -60,24 +55,18 @@
     ],
     "primaryFields": [
       {
-        "key": "name",
-        "label": "NAME",
-        "value": "Alice"
-      }
-    ],
-    "secondaryFields": [
-      {
-        "key": "did",
-        "label": "DID",
-        "value": "did:plc:abc123"
+        "key": "handle",
+        "label": "Handle",
+        "value": "alice.bsky.social"
       },
       {
         "key": "since",
-        "label": "MEMBER SINCE",
+        "label": "Member Since",
         "value": "2026-01-25T23:59:05Z",
         "dateStyle": "PKDateStyleShort"
       }
     ],
+    "secondaryFields": [],
     "auxiliaryFields": [],
     "footerFields": [],
     "backFields": [
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json
index 48918d03a0..90e10a7bfe 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-day.golden.json
@@ -5,7 +5,7 @@
   "teamIdentifier": "TEAMID00",
   "organizationName": "Bluesky",
   "description": "Bluesky profile - @alice.bsky.social",
-  "logoText": "Bluesky",
+  "logoText": "",
   "foregroundColor": "rgb(255, 255, 255)",
   "labelColor": "rgb(255, 255, 255)",
   "backgroundColor": "rgb(117, 175, 255)",
@@ -19,20 +19,15 @@
     ],
     "primaryFields": [
       {
-        "key": "name",
-        "label": "NAME",
-        "value": "Alice"
+        "key": "handle",
+        "label": "Handle",
+        "value": "alice.bsky.social"
       }
     ],
     "secondaryFields": [
-      {
-        "key": "did",
-        "label": "DID",
-        "value": "did:plc:abc123"
-      },
       {
         "key": "since",
-        "label": "MEMBER SINCE",
+        "label": "Member Since",
         "value": "2026-01-25T23:59:05Z",
         "dateStyle": "PKDateStyleShort"
       }
@@ -60,24 +55,18 @@
     ],
     "primaryFields": [
       {
-        "key": "name",
-        "label": "NAME",
-        "value": "Alice"
-      }
-    ],
-    "secondaryFields": [
-      {
-        "key": "did",
-        "label": "DID",
-        "value": "did:plc:abc123"
+        "key": "handle",
+        "label": "Handle",
+        "value": "alice.bsky.social"
       },
       {
         "key": "since",
-        "label": "MEMBER SINCE",
+        "label": "Member Since",
         "value": "2026-01-25T23:59:05Z",
         "dateStyle": "PKDateStyleShort"
       }
     ],
+    "secondaryFields": [],
     "auxiliaryFields": [],
     "footerFields": [],
     "backFields": [
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json
index 6ae6712586..cdda0b2bf6 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-dusk.golden.json
@@ -5,7 +5,7 @@
   "teamIdentifier": "TEAMID00",
   "organizationName": "Bluesky",
   "description": "Bluesky profile - @alice.bsky.social",
-  "logoText": "Bluesky",
+  "logoText": "",
   "foregroundColor": "rgb(255, 255, 255)",
   "labelColor": "rgb(255, 255, 255)",
   "backgroundColor": "rgb(177, 90, 162)",
@@ -19,20 +19,15 @@
     ],
     "primaryFields": [
       {
-        "key": "name",
-        "label": "NAME",
-        "value": "Alice"
+        "key": "handle",
+        "label": "Handle",
+        "value": "alice.bsky.social"
       }
     ],
     "secondaryFields": [
-      {
-        "key": "did",
-        "label": "DID",
-        "value": "did:plc:abc123"
-      },
       {
         "key": "since",
-        "label": "MEMBER SINCE",
+        "label": "Member Since",
         "value": "2026-01-25T23:59:05Z",
         "dateStyle": "PKDateStyleShort"
       }
@@ -60,24 +55,18 @@
     ],
     "primaryFields": [
       {
-        "key": "name",
-        "label": "NAME",
-        "value": "Alice"
-      }
-    ],
-    "secondaryFields": [
-      {
-        "key": "did",
-        "label": "DID",
-        "value": "did:plc:abc123"
+        "key": "handle",
+        "label": "Handle",
+        "value": "alice.bsky.social"
       },
       {
         "key": "since",
-        "label": "MEMBER SINCE",
+        "label": "Member Since",
         "value": "2026-01-25T23:59:05Z",
         "dateStyle": "PKDateStyleShort"
       }
     ],
+    "secondaryFields": [],
     "auxiliaryFields": [],
     "footerFields": [],
     "backFields": [
diff --git a/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json b/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json
index 0076094636..e3d9686618 100644
--- a/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json
+++ b/bskyweb/cmd/bskyweb/testdata/pass-night.golden.json
@@ -5,7 +5,7 @@
   "teamIdentifier": "TEAMID00",
   "organizationName": "Bluesky",
   "description": "Bluesky profile - @alice.bsky.social",
-  "logoText": "Bluesky",
+  "logoText": "",
   "foregroundColor": "rgb(255, 255, 255)",
   "labelColor": "rgb(255, 255, 255)",
   "backgroundColor": "rgb(0, 21, 51)",
@@ -19,20 +19,15 @@
     ],
     "primaryFields": [
       {
-        "key": "name",
-        "label": "NAME",
-        "value": "Alice"
+        "key": "handle",
+        "label": "Handle",
+        "value": "alice.bsky.social"
       }
     ],
     "secondaryFields": [
-      {
-        "key": "did",
-        "label": "DID",
-        "value": "did:plc:abc123"
-      },
       {
         "key": "since",
-        "label": "MEMBER SINCE",
+        "label": "Member Since",
         "value": "2026-01-25T23:59:05Z",
         "dateStyle": "PKDateStyleShort"
       }
@@ -60,24 +55,18 @@
     ],
     "primaryFields": [
       {
-        "key": "name",
-        "label": "NAME",
-        "value": "Alice"
-      }
-    ],
-    "secondaryFields": [
-      {
-        "key": "did",
-        "label": "DID",
-        "value": "did:plc:abc123"
+        "key": "handle",
+        "label": "Handle",
+        "value": "alice.bsky.social"
       },
       {
         "key": "since",
-        "label": "MEMBER SINCE",
+        "label": "Member Since",
         "value": "2026-01-25T23:59:05Z",
         "dateStyle": "PKDateStyleShort"
       }
     ],
+    "secondaryFields": [],
     "auxiliaryFields": [],
     "footerFields": [],
     "backFields": [