diff --git a/bskyembed/src/components/post.tsx b/bskyembed/src/components/post.tsx
index be3350485d..fb32250464 100644
--- a/bskyembed/src/components/post.tsx
+++ b/bskyembed/src/components/post.tsx
@@ -10,6 +10,7 @@ import logo from '../../assets/logo_full_name.svg'
 import {Like as LikeIcon} from '../icons/Like'
 import {Reply as ReplyIcon} from '../icons/Reply'
 import {Repost as RepostIcon} from '../icons/Repost'
+import {Robot as RobotIcon} from '../icons/Robot'
 import {CONTENT_LABELS} from '../labels'
 import * as bsky from '../types/bsky'
 import {niceDate} from '../util/nice-date'
@@ -43,6 +44,9 @@ export function Post({thread}: Props) {
   }
 
   const verification = getVerificationState({profile: post.author})
+  const isBot = post.author.labels?.some(
+    l => l.val === 'bot' && l.src === post.author.did,
+  )
 
   const href = `/profile/${post.author.did}/post/${getRkey(post)}`
 
@@ -76,6 +80,12 @@ export function Post({thread}: Props) {
                   size={15}
                 />
               )}
+              {isBot && (
+                <RobotIcon
+                  className="pl-[3px] mt-px shrink-0 text-slate-500 dark:text-slate-400"
+                  size={15}
+                />
+              )}
             </div>
             <Link
               href={`/profile/${post.author.did}`}
diff --git a/bskyembed/src/icons/Robot.tsx b/bskyembed/src/icons/Robot.tsx
new file mode 100644
index 0000000000..867fe7e418
--- /dev/null
+++ b/bskyembed/src/icons/Robot.tsx
@@ -0,0 +1,22 @@
+import {h} from 'preact'
+
+export const Robot = ({
+  size = 14,
+  className,
+}: {
+  size?: number
+  className?: string
+}) => (
+  <svg
+    className={className}
+    width={size}
+    height={size}
+    viewBox="0 0 24 24"
+    fill="none"
+    xmlns="http://www.w3.org/2000/svg">
+    <path
+      d="M12 0C13.1046 0 14 0.89543 14 2C14 2.73976 13.5971 3.3835 13 3.72949V5H17.2002C18.8802 5 19.7206 5.00018 20.3623 5.32715C20.9265 5.61472 21.3853 6.07347 21.6729 6.6377C21.9998 7.27941 22 8.11978 22 9.7998V10.0498C23.1411 10.2814 24 11.2905 24 12.5C24 13.7094 23.141 14.7175 22 14.9492V15C22 17.8 21.9999 19.2 21.4551 20.2695C20.9757 21.2103 20.2103 21.9757 19.2695 22.4551C18.2 22.9999 16.8 23 14 23H10C7.20005 23 5.79998 22.9999 4.73047 22.4551C3.78966 21.9757 3.02429 21.2103 2.54492 20.2695C2.00013 19.2 2 17.8 2 15V14.9492C0.858955 14.7175 0 13.7094 0 12.5C0 11.2905 0.85886 10.2814 2 10.0498V9.7998C2 8.11978 2.00018 7.27941 2.32715 6.6377C2.61472 6.07347 3.07347 5.61472 3.6377 5.32715C4.27941 5.00018 5.11978 5 6.7998 5H11V3.72949C10.4029 3.3835 10 2.73976 10 2C10 0.89543 10.8954 0 12 0ZM8 10C6.89543 10 6 10.8954 6 12V14C6 15.1046 6.89543 16 8 16C9.10457 16 10 15.1046 10 14V12C10 10.8954 9.10457 10 8 10ZM16 10C14.8954 10 14 10.8954 14 12V14C14 15.1046 14.8954 16 16 16C17.1046 16 18 15.1046 18 14V12C18 10.8954 17.1046 10 16 10Z"
+      fill="currentColor"
+    />
+  </svg>
+)
diff --git a/src/analytics/metrics/types.ts b/src/analytics/metrics/types.ts
index 28c3150c26..d3d5d88f92 100644
--- a/src/analytics/metrics/types.ts
+++ b/src/analytics/metrics/types.ts
@@ -732,6 +732,9 @@ export type Events = {
   'verification:settings:hideBadges': {}
   'verification:settings:unHideBadges': {}
 
+  'bot:label:toggle': {state: 'add' | 'remove'}
+  'bot:badge:click': {}
+
   'live:create': {duration: number}
   'live:edit': {}
   'live:remove': {}
diff --git a/src/components/BotBadge.tsx b/src/components/BotBadge.tsx
index ae2ac1c6d8..80b84559f6 100644
--- a/src/components/BotBadge.tsx
+++ b/src/components/BotBadge.tsx
@@ -3,6 +3,7 @@ import {type ComAtprotoLabelDefs} from '@atproto/api'
 import {msg} from '@lingui/core/macro'
 import {useLingui} from '@lingui/react'
 
+import {useAnalytics} from '#/analytics'
 import {isBotAccount} from '#/lib/bots'
 import {atoms as a, useBreakpoints, useTheme} from '#/alf'
 import {BotAccountInfoDialog} from '#/components/BotAccountInfoDialog'
@@ -40,6 +41,7 @@ export function BotBadgeButton({
   size: 'lg' | 'md' | 'sm'
 }) {
   const t = useTheme()
+  const ax = useAnalytics()
   const {_} = useLingui()
   const {gtPhone} = useBreakpoints()
   const control = useDialogControl()
@@ -62,6 +64,7 @@ export function BotBadgeButton({
         hitSlop={20}
         onPress={evt => {
           evt.preventDefault()
+          ax.metric('bot:badge:click', {})
           control.open()
         }}>
         {({hovered}) => (
diff --git a/src/screens/Settings/AutomationLabelSettings.tsx b/src/screens/Settings/AutomationLabelSettings.tsx
index 806e731a19..89ec0ac273 100644
--- a/src/screens/Settings/AutomationLabelSettings.tsx
+++ b/src/screens/Settings/AutomationLabelSettings.tsx
@@ -6,6 +6,7 @@ import {useLingui} from '@lingui/react'
 import {Trans} from '@lingui/react/macro'
 import {type NativeStackScreenProps} from '@react-navigation/native-stack'
 
+import {useAnalytics} from '#/analytics'
 import {type CommonNavigatorParams} from '#/lib/routes/types'
 import {
   useProfileQuery,
@@ -29,6 +30,7 @@ type Props = NativeStackScreenProps<
 >
 export function AutomationLabelSettingsScreen({}: Props) {
   const t = useTheme()
+  const ax = useAnalytics()
   const {_} = useLingui()
   const {currentAccount} = useSession()
   const {data: profile} = useProfileQuery({did: currentAccount?.did})
@@ -45,6 +47,7 @@ export function AutomationLabelSettingsScreen({}: Props) {
       return
     }
     let wasAdded = false
+    ax.metric('bot:label:toggle', {state: isBotLabeled ? 'remove' : 'add'})
     updateProfile.mutate({
       profile,
       updates: existing => {