diff --git a/android/app/_BUCK b/android/app/_BUCK
index c3ced5141c..8f24da4860 100644
--- a/android/app/_BUCK
+++ b/android/app/_BUCK
@@ -35,12 +35,12 @@ android_library(
 
 android_build_config(
     name = "build_config",
-    package = "xyz.blueskyweb.pubsq",
+    package = "app.bsky",
 )
 
 android_resource(
     name = "res",
-    package = "xyz.blueskyweb.pubsq",
+    package = "app.bsky",
     res = "src/main/res",
 )
 
diff --git a/android/app/build.gradle b/android/app/build.gradle
index 0920a076d2..d439c075f3 100644
--- a/android/app/build.gradle
+++ b/android/app/build.gradle
@@ -135,7 +135,7 @@ android {
     compileSdkVersion rootProject.ext.compileSdkVersion
 
     defaultConfig {
-        applicationId "xyz.blueskyweb.pubsq"
+        applicationId "app.bsky"
         minSdkVersion rootProject.ext.minSdkVersion
         targetSdkVersion rootProject.ext.targetSdkVersion
         versionCode 1
diff --git a/android/app/src/main/AndroidManifest.xml b/android/app/src/main/AndroidManifest.xml
index 39217ac114..d5364316d5 100644
--- a/android/app/src/main/AndroidManifest.xml
+++ b/android/app/src/main/AndroidManifest.xml
@@ -1,5 +1,5 @@
 <manifest xmlns:android="http://schemas.android.com/apk/res/android"
-  package="xyz.blueskyweb.pubsq">
+  package="app.bsky">
 
     <uses-permission android:name="android.permission.INTERNET" />
 
@@ -26,17 +26,17 @@
             <action android:name="android.intent.action.VIEW" />
             <category android:name="android.intent.category.DEFAULT" />
             <category android:name="android.intent.category.BROWSABLE" />
-            <!-- debug host: https://pubsq.pfrazee.com -->
+            <!-- debug host: https://bsky.pfrazee.com -->
             <data android:scheme="https" />
-            <data android:host="pubsq.pfrazee.com" />
+            <data android:host="bsky.pfrazee.com" />
         </intent-filter>
         <!-- deep linking via custom links -->
         <intent-filter>
             <action android:name="android.intent.action.VIEW" />
             <category android:name="android.intent.category.DEFAULT" />
             <category android:name="android.intent.category.BROWSABLE" />
-            <!-- debug scheme: pubsq://app -->
-            <data android:scheme="pubsq" />
+            <!-- debug scheme: bsky://app -->
+            <data android:scheme="bsky" />
             <data android:host="app" />
         </intent-filter>
       </activity>
diff --git a/android/app/src/main/java/xyz/blueskyweb/pubsq/AppSecureRandomModule.java b/android/app/src/main/java/xyz/blueskyweb/pubsq/AppSecureRandomModule.java
index 96887c36ff..3724d9603d 100644
--- a/android/app/src/main/java/xyz/blueskyweb/pubsq/AppSecureRandomModule.java
+++ b/android/app/src/main/java/xyz/blueskyweb/pubsq/AppSecureRandomModule.java
@@ -1,4 +1,4 @@
-package xyz.blueskyweb.pubsq;
+package app.bsky;
 
 import com.facebook.react.bridge.ReactApplicationContext;
 import com.facebook.react.bridge.ReactContextBaseJavaModule;
diff --git a/android/app/src/main/java/xyz/blueskyweb/pubsq/AppSecureRandomPackage.java b/android/app/src/main/java/xyz/blueskyweb/pubsq/AppSecureRandomPackage.java
index 1fd6507478..f0892b0e8c 100644
--- a/android/app/src/main/java/xyz/blueskyweb/pubsq/AppSecureRandomPackage.java
+++ b/android/app/src/main/java/xyz/blueskyweb/pubsq/AppSecureRandomPackage.java
@@ -1,4 +1,4 @@
-package xyz.blueskyweb.pubsq;
+package app.bsky;
 
 import com.facebook.react.ReactPackage;
 import com.facebook.react.bridge.NativeModule;
diff --git a/android/app/src/main/java/xyz/blueskyweb/pubsq/MainActivity.java b/android/app/src/main/java/xyz/blueskyweb/pubsq/MainActivity.java
index 486ce5c711..d63f426059 100644
--- a/android/app/src/main/java/xyz/blueskyweb/pubsq/MainActivity.java
+++ b/android/app/src/main/java/xyz/blueskyweb/pubsq/MainActivity.java
@@ -1,4 +1,4 @@
-package xyz.blueskyweb.pubsq;
+package app.bsky;
 
 import com.facebook.react.ReactActivity;
 import com.facebook.react.ReactActivityDelegate;
@@ -13,7 +13,7 @@ public class MainActivity extends ReactActivity {
    */
   @Override
   protected String getMainComponentName() {
-    return "xyz.blueskyweb.pubsq";
+    return "app.bsky";
   }
 
   /**
diff --git a/android/app/src/main/java/xyz/blueskyweb/pubsq/MainApplication.java b/android/app/src/main/java/xyz/blueskyweb/pubsq/MainApplication.java
index 8c554a4802..2d38947e25 100644
--- a/android/app/src/main/java/xyz/blueskyweb/pubsq/MainApplication.java
+++ b/android/app/src/main/java/xyz/blueskyweb/pubsq/MainApplication.java
@@ -1,4 +1,4 @@
-package xyz.blueskyweb.pubsq;
+package app.bsky;
 
 import android.app.Application;
 import android.content.Context;
@@ -9,7 +9,7 @@ import com.facebook.react.ReactNativeHost;
 import com.facebook.react.ReactPackage;
 import com.facebook.react.config.ReactFeatureFlags;
 import com.facebook.soloader.SoLoader;
-import xyz.blueskyweb.pubsq.newarchitecture.MainApplicationReactNativeHost;
+import app.bsky.newarchitecture.MainApplicationReactNativeHost;
 import java.lang.reflect.InvocationTargetException;
 import java.util.List;
 
diff --git a/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/MainApplicationReactNativeHost.java b/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/MainApplicationReactNativeHost.java
index 18fb620af4..bb1f2adcea 100644
--- a/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/MainApplicationReactNativeHost.java
+++ b/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/MainApplicationReactNativeHost.java
@@ -1,4 +1,4 @@
-package xyz.blueskyweb.pubsq.newarchitecture;
+package app.bsky.newarchitecture;
 
 import android.app.Application;
 import androidx.annotation.NonNull;
@@ -19,9 +19,9 @@ import com.facebook.react.fabric.CoreComponentsRegistry;
 import com.facebook.react.fabric.EmptyReactNativeConfig;
 import com.facebook.react.fabric.FabricJSIModuleProvider;
 import com.facebook.react.uimanager.ViewManagerRegistry;
-import xyz.blueskyweb.pubsq.BuildConfig;
-import xyz.blueskyweb.pubsq.newarchitecture.components.MainComponentsRegistry;
-import xyz.blueskyweb.pubsq.newarchitecture.modules.MainApplicationTurboModuleManagerDelegate;
+import app.bsky.BuildConfig;
+import app.bsky.newarchitecture.components.MainComponentsRegistry;
+import app.bsky.newarchitecture.modules.MainApplicationTurboModuleManagerDelegate;
 import java.util.ArrayList;
 import java.util.List;
 
diff --git a/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/components/MainComponentsRegistry.java b/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/components/MainComponentsRegistry.java
index a219dd5e3e..a0a2482ce0 100644
--- a/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/components/MainComponentsRegistry.java
+++ b/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/components/MainComponentsRegistry.java
@@ -1,4 +1,4 @@
-package xyz.blueskyweb.pubsq.newarchitecture.components;
+package app.bsky.newarchitecture.components;
 
 import com.facebook.jni.HybridData;
 import com.facebook.proguard.annotations.DoNotStrip;
diff --git a/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/modules/MainApplicationTurboModuleManagerDelegate.java b/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/modules/MainApplicationTurboModuleManagerDelegate.java
index 2387471cc2..bbb99f7b8f 100644
--- a/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/modules/MainApplicationTurboModuleManagerDelegate.java
+++ b/android/app/src/main/java/xyz/blueskyweb/pubsq/newarchitecture/modules/MainApplicationTurboModuleManagerDelegate.java
@@ -1,4 +1,4 @@
-package xyz.blueskyweb.pubsq.newarchitecture.modules;
+package app.bsky.newarchitecture.modules;
 
 import com.facebook.jni.HybridData;
 import com.facebook.react.ReactPackage;
diff --git a/android/app/src/main/res/values/strings.xml b/android/app/src/main/res/values/strings.xml
index d85b3b5f7c..84bacdca59 100644
--- a/android/app/src/main/res/values/strings.xml
+++ b/android/app/src/main/res/values/strings.xml
@@ -1,3 +1,3 @@
 <resources>
-    <string name="app_name">pubsq</string>
+    <string name="app_name">bsky</string>
 </resources>
diff --git a/ios/app.xcodeproj/project.pbxproj b/ios/app.xcodeproj/project.pbxproj
index 5adf1695b2..ccbfc679eb 100644
--- a/ios/app.xcodeproj/project.pbxproj
+++ b/ios/app.xcodeproj/project.pbxproj
@@ -474,7 +474,7 @@
 					"-ObjC",
 					"-lc++",
 				);
-				PRODUCT_BUNDLE_IDENTIFIER = xyz.blueskyweb.pubsq;
+				PRODUCT_BUNDLE_IDENTIFIER = app.bsky;
 				PRODUCT_NAME = app;
 				SWIFT_OPTIMIZATION_LEVEL = "-Onone";
 				SWIFT_VERSION = 5.0;
@@ -502,7 +502,7 @@
 					"-ObjC",
 					"-lc++",
 				);
-				PRODUCT_BUNDLE_IDENTIFIER = xyz.blueskyweb.pubsq;
+				PRODUCT_BUNDLE_IDENTIFIER = app.bsky;
 				PRODUCT_NAME = app;
 				SWIFT_VERSION = 5.0;
 				VERSIONING_SYSTEM = "apple-generic";
diff --git a/ios/app/AppDelegate.mm b/ios/app/AppDelegate.mm
index 474f994e8d..96e1cca1a8 100644
--- a/ios/app/AppDelegate.mm
+++ b/ios/app/AppDelegate.mm
@@ -44,7 +44,7 @@
   bridge.surfacePresenter = _bridgeAdapter.surfacePresenter;
 #endif
 
-  UIView *rootView = RCTAppSetupDefaultRootView(bridge, @"xyz.blueskyweb.pubsq", nil);
+  UIView *rootView = RCTAppSetupDefaultRootView(bridge, @"app.bsky", nil);
 
   if (@available(iOS 13.0, *)) {
     rootView.backgroundColor = [UIColor systemBackgroundColor];
diff --git a/ios/app/Info.plist b/ios/app/Info.plist
index a527f1fcc0..2d1a86eec5 100644
--- a/ios/app/Info.plist
+++ b/ios/app/Info.plist
@@ -5,7 +5,7 @@
 	<key>CFBundleDevelopmentRegion</key>
 	<string>en</string>
 	<key>CFBundleDisplayName</key>
-	<string>PubSQ</string>
+	<string>Bluesky</string>
 	<key>CFBundleExecutable</key>
 	<string>$(EXECUTABLE_NAME)</string>
 	<key>CFBundleIdentifier</key>
@@ -26,10 +26,10 @@
 			<key>CFBundleTypeRole</key>
 			<string>Editor</string>
 			<key>CFBundleURLName</key>
-			<string>xyz.blueskyweb.pubsq</string>
+			<string>app.bsky</string>
 			<key>CFBundleURLSchemes</key>
 			<array>
-				<string>pubsqapp</string>
+				<string>bskyapp</string>
 			</array>
 		</dict>
 	</array>
diff --git a/ios/app/app.entitlements b/ios/app/app.entitlements
index ad10c10e5a..8ea56bd537 100644
--- a/ios/app/app.entitlements
+++ b/ios/app/app.entitlements
@@ -4,7 +4,7 @@
 <dict>
 	<key>com.apple.developer.associated-domains</key>
 	<array>
-		<string>applinks:pubsq.pfrazee.com</string>
+		<string>applinks:bsky.pfrazee.com</string>
 	</array>
 </dict>
 </plist>
diff --git a/src/app.json b/src/app.json
index 76a5223a6a..0f8282d5f7 100644
--- a/src/app.json
+++ b/src/app.json
@@ -1,4 +1,4 @@
 {
-  "name": "xyz.blueskyweb.pubsq",
-  "displayName": "pubsq"
+  "name": "app.bsky",
+  "displayName": "Bluesky"
 }
\ No newline at end of file
diff --git a/src/platform/urls.tsx b/src/platform/urls.tsx
index 048c92f2eb..0f24dd678c 100644
--- a/src/platform/urls.tsx
+++ b/src/platform/urls.tsx
@@ -3,9 +3,9 @@ import {isIOS, isAndroid, isNative, isWeb} from './detection'
 
 export function makeAppUrl(path = '') {
   if (isIOS) {
-    return `pubsqapp://${path}`
+    return `bskyapp://${path}`
   } else if (isAndroid) {
-    return `pubsq://app${path}`
+    return `bsky://app${path}`
   } else {
     // @ts-ignore window exists -prf
     return `${window.location.origin}${path}`