diff --git a/src/analytics/index.tsx b/src/analytics/index.tsx
index cde37ab711..3d39f464cd 100644
--- a/src/analytics/index.tsx
+++ b/src/analytics/index.tsx
@@ -24,7 +24,7 @@ import {
 import {type Metrics, metrics} from '#/analytics/metrics'
 import * as refParams from '#/analytics/misc/refParams'
 import * as env from '#/env'
-import {useGeolocation} from '#/geolocation'
+import {useGeolocationServiceResponse} from '#/geolocation/service'
 import {device} from '#/storage'
 
 export * as utils from '#/analytics/utils'
@@ -104,7 +104,7 @@ const Context = createContext<AnalyticsBaseContextType>({
       referrerSrc: refParams.src,
       referrerUrl: refParams.url,
     },
-    geolocation: device.get(['mergedGeolocation']) || {
+    geolocation: device.get(['geolocationServiceResponse']) || {
       countryCode: '',
       regionCode: '',
     },
@@ -137,7 +137,7 @@ export function AnalyticsContext({
     }
   }
   const sessionId = useSessionId()
-  const geolocation = useGeolocation()
+  const geolocation = useGeolocationServiceResponse()
   const parentContext = useContext(Context)
   const childContext = useMemo(() => {
     const combinedMetadata = {
diff --git a/src/analytics/utils.ts b/src/analytics/utils.ts
index cd7766bd9f..5427bad0f8 100644
--- a/src/analytics/utils.ts
+++ b/src/analytics/utils.ts
@@ -7,6 +7,7 @@ import {
   type MergeableMetadata,
   type SessionMetadata,
 } from '#/analytics/metadata'
+import {getIPGeolocationString} from '#/geolocation/util'
 
 /**
  * Thin `useMemo` wrapper that marks the metadata as memoized and provides a
@@ -47,5 +48,6 @@ export function getAnalyticsHeaders() {
   return {
     'X-Bsky-Device-Id': getDeviceId(),
     'X-Bsky-Session-Id': getSessionId(),
+    'X-Bsky-IP-Geolocation': getIPGeolocationString(),
   }
 }
diff --git a/src/geolocation/util.ts b/src/geolocation/util.ts
index 74311e7b90..44db7c30af 100644
--- a/src/geolocation/util.ts
+++ b/src/geolocation/util.ts
@@ -128,12 +128,17 @@ export function mergeGeolocations(
 }
 
 /**
- * Get's the merged geolocation as a string in the format of
+ * Get's the IP-based geolocation as a string in the format of
  * "countryCode-regionCode", or just "countryCode" if regionCode is not
  * available.
+ *
+ * IMPORTANT: this method should only return IP-based data, not the user's GPS
+ * based data. IP-based data we can already infer from requests, but for
+ * consistency between frontend and backend, we sometimes want to share the
+ * value we have on the frontend with the backend.
  */
-export function getGeolocationString() {
-  const geo = device.get(['mergedGeolocation'])
+export function getIPGeolocationString() {
+  const geo = device.get(['geolocationServiceResponse'])
   if (!geo) return
   const {countryCode, regionCode} = geo
   if (countryCode) {