diff --git a/bskyweb/cmd/bskyweb/server.go b/bskyweb/cmd/bskyweb/server.go
index f9fe641ede..76016e6df6 100644
--- a/bskyweb/cmd/bskyweb/server.go
+++ b/bskyweb/cmd/bskyweb/server.go
@@ -536,6 +536,22 @@ func (srv *Server) WebPost(c echo.Context) error {
 		}
 	}
 
+	if postView.Record != nil {
+		postRecord, ok := postView.Record.Val.(*appbsky.FeedPost)
+		if ok {
+			data["postText"] = ExpandPostText(postRecord)
+		}
+
+		if !isEmbedHidden && postRecord.Labels != nil && postRecord.Labels.LabelDefs_SelfLabels != nil {
+			for _, label := range postRecord.Labels.LabelDefs_SelfLabels.Values {
+				if hideEmbedLabels[label.Val] {
+					isEmbedHidden = true
+					break
+				}
+			}
+		}
+	}
+
 	if postView.Embed != nil && !isEmbedHidden {
 		hasImages := postView.Embed.EmbedImages_View != nil
 		hasMedia := postView.Embed.EmbedRecordWithMedia_View != nil && postView.Embed.EmbedRecordWithMedia_View.Media != nil && postView.Embed.EmbedRecordWithMedia_View.Media.EmbedImages_View != nil
@@ -555,13 +571,6 @@ func (srv *Server) WebPost(c echo.Context) error {
 		}
 	}
 
-	if postView.Record != nil {
-		postRecord, ok := postView.Record.Val.(*appbsky.FeedPost)
-		if ok {
-			data["postText"] = ExpandPostText(postRecord)
-		}
-	}
-
 	return c.Render(http.StatusOK, "post.html", data)
 }