diff --git a/src/analytics/metrics/types.ts b/src/analytics/metrics/types.ts
index 90dbc4f983..5157c66e30 100644
--- a/src/analytics/metrics/types.ts
+++ b/src/analytics/metrics/types.ts
@@ -1175,18 +1175,37 @@ export type Events = {
   'profile:associated:germ:self-disconnect': {}
   'profile:associated:germ:self-reconnect': {}
 
-  // Gallery carousel events
-  'post:gallery:swipe': {
+  // Post photo embed events
+  'post:photoEmbed:impression': {
+    layout: 'single' | 'grid' | 'carousel'
+    totalImages: number
+    postUri: string
+    postAuthorDid: string
+    feedDescriptor?: string
+  }
+  'post:photoEmbed:open': {
+    layout: 'single' | 'grid' | 'carousel'
+    fromImage: number
+    totalImages: number
+    postUri: string
+    postAuthorDid: string
+    feedDescriptor?: string
+  }
+  'post:photoEmbed:carouselSwipe': {
     fromImage: number
     toImage: number
     totalImages: number
+    postUri: string
+    postAuthorDid: string
+    feedDescriptor?: string
   }
-  'post:gallery:openLightbox': {
+  'post:photoEmbed:lightboxSwipe': {
+    layout: 'single' | 'grid' | 'carousel'
     fromImage: number
-    totalImages: number
-  }
-  'post:gallery:impression': {
+    toImage: number
     totalImages: number
     postUri: string
+    postAuthorDid: string
+    feedDescriptor?: string
   }
 }
diff --git a/src/components/Lightbox/pager/ImagePager.tsx b/src/components/Lightbox/pager/ImagePager.tsx
index 7b8815f276..43942b0f37 100644
--- a/src/components/Lightbox/pager/ImagePager.tsx
+++ b/src/components/Lightbox/pager/ImagePager.tsx
@@ -39,6 +39,7 @@ import {type Dimensions} from '#/lib/media/types'
 import {useTheme} from '#/alf'
 import {setSystemUITheme} from '#/alf/util/systemUI'
 import {type Lightbox} from '#/components/Lightbox/state'
+import {useAnalytics} from '#/analytics'
 import {IS_IOS} from '#/env'
 import {PlatformInfo} from '../../../../modules/expo-bluesky-swiss-army'
 import {Footer} from '../chrome/Footer'
@@ -228,7 +229,8 @@ function ImageView({
   openProgress: SharedValue<number>
   thumbRects: SharedValue<Record<number, MeasuredDimensions | null>>
 }) {
-  const {images, index: initialImageIndex} = lightbox
+  const {images, index: initialImageIndex, metricsContext} = lightbox
+  const ax = useAnalytics()
   const isAnimated = useMemo(() => canAnimate(lightbox), [lightbox])
   const [isScaled, setIsScaled] = useState(false)
   const [isDragging, setIsDragging] = useState(false)
@@ -377,7 +379,21 @@ function ImageView({
         scrollEnabled={!isScaled}
         initialPage={initialImageIndex}
         onPageSelected={e => {
-          setImageIndex(e.nativeEvent.position)
+          const next = e.nativeEvent.position
+          setImageIndex(prev => {
+            if (metricsContext && prev !== next) {
+              ax.metric('post:photoEmbed:lightboxSwipe', {
+                layout: metricsContext.layout,
+                fromImage: prev + 1,
+                toImage: next + 1,
+                totalImages: images.length,
+                postUri: metricsContext.postUri,
+                postAuthorDid: metricsContext.postAuthorDid,
+                feedDescriptor: metricsContext.feedDescriptor,
+              })
+            }
+            return next
+          })
           setIsScaled(false)
         }}
         onPageScrollStateChanged={e => {
diff --git a/src/components/Lightbox/state.tsx b/src/components/Lightbox/state.tsx
index 23af527734..6a8fdbe0b7 100644
--- a/src/components/Lightbox/state.tsx
+++ b/src/components/Lightbox/state.tsx
@@ -11,10 +11,20 @@ import {useNonReactiveCallback} from '#/lib/hooks/useNonReactiveCallback'
 import {useHotkeysContext} from '#/lib/hotkeys'
 import {type ImageSource} from '#/components/Lightbox/types'
 
+export type LightboxMetricsContext = {
+  layout: 'single' | 'grid' | 'carousel'
+  postUri: string
+  postAuthorDid: string
+  feedDescriptor?: string
+}
+
 export type Lightbox = {
   id: string
   images: ImageSource[]
   index: number
+  // Set for post photo embeds so the lightbox can emit post:photoEmbed:lightboxSwipe.
+  // Left unset for non-post contexts (e.g. profile avatar/banner lightbox).
+  metricsContext?: LightboxMetricsContext
 }
 
 const LightboxContext = createContext<{
diff --git a/src/components/Post/Embed/ImageEmbed.tsx b/src/components/Post/Embed/ImageEmbed.tsx
index 0a620efde4..9d47302063 100644
--- a/src/components/Post/Embed/ImageEmbed.tsx
+++ b/src/components/Post/Embed/ImageEmbed.tsx
@@ -8,7 +8,10 @@ import {atoms as a, tokens} from '#/alf'
 import {AutoSizedImage} from '#/components/images/AutoSizedImage'
 import {Gallery} from '#/components/images/Gallery'
 import {ImageLayoutGrid} from '#/components/images/ImageLayoutGrid'
-import {useLightboxControls} from '#/components/Lightbox/state'
+import {
+  type LightboxMetricsContext,
+  useLightboxControls,
+} from '#/components/Lightbox/state'
 import {type Dimensions} from '#/components/Lightbox/types'
 import {ImageContextMenu} from '#/components/Post/Embed/ImageContextMenu'
 import {PostEmbedViewContext} from '#/components/Post/Embed/types'
@@ -40,6 +43,20 @@ export function ImageEmbed({
       ? images.length > MAX_GRID_IMAGES
       : ax.features.enabled(ax.features.PostGalleryEmbedEnable)
 
+  const layout: 'single' | 'grid' | 'carousel' =
+    images.length === 1 ? 'single' : useExpandedLayout ? 'carousel' : 'grid'
+
+  const postContext = rest.post
+    ? {
+        postUri: rest.post.uri,
+        postAuthorDid: rest.post.author.did,
+        feedDescriptor: rest.feedDescriptor,
+      }
+    : undefined
+  const metricsContext: LightboxMetricsContext | undefined = postContext
+    ? {layout, ...postContext}
+    : undefined
+
   // Captured from AutoSizedImage so the peek-commit handler can reuse the same
   // ref + dims that a tap would — keeps the lightbox's return animation intact.
   const singleContainerRef = useRef<AnimatedRef<any> | null>(null)
@@ -57,6 +74,14 @@ export function ImageEmbed({
       refs: AnimatedRef<any>[],
       fetchedDims: (Dimensions | null)[],
     ) => {
+      if (postContext) {
+        ax.metric('post:photoEmbed:open', {
+          layout,
+          fromImage: index + 1,
+          totalImages: images.length,
+          ...postContext,
+        })
+      }
       openLightbox({
         images: items.map((item, i) => ({
           ...item,
@@ -67,6 +92,7 @@ export function ImageEmbed({
           type: 'image',
         })),
         index,
+        metricsContext,
       })
     }
     const onPressIn = (_: number) => {
@@ -132,6 +158,7 @@ export function ImageEmbed({
             onPressIn={onPressIn}
             viewContext={rest.viewContext}
             isWithinQuote={rest.isWithinQuote}
+            metricsPostContext={postContext}
           />
         </View>
       )
diff --git a/src/components/Post/Embed/index.tsx b/src/components/Post/Embed/index.tsx
index 28eed2aaa9..69d92983ed 100644
--- a/src/components/Post/Embed/index.tsx
+++ b/src/components/Post/Embed/index.tsx
@@ -345,6 +345,9 @@ export function QuoteEmbed({
           allowNestedQuotes={
             parentIsWithinQuote ? false : parentAllowNestedQuotes
           }
+          // The photo embed belongs to the quoted post, so attribute its
+          // analytics to the quoted post rather than the parent.
+          post={quote}
         />
       )}
     </>
diff --git a/src/components/Post/Embed/types.ts b/src/components/Post/Embed/types.ts
index 6c023a14ef..77319b0e86 100644
--- a/src/components/Post/Embed/types.ts
+++ b/src/components/Post/Embed/types.ts
@@ -15,6 +15,13 @@ export type CommonProps = {
   viewContext?: PostEmbedViewContext
   isWithinQuote?: boolean
   allowNestedQuotes?: boolean
+  /**
+   * The post that contains this embed. Used for analytics on photo embed
+   * events (post:photoEmbed:*). When the embed has no owning post (e.g.
+   * composer previews), leave this undefined and no events will be emitted.
+   */
+  post?: AppBskyFeedDefs.PostView
+  feedDescriptor?: string
 }
 
 export type EmbedProps = CommonProps & {
diff --git a/src/components/images/Gallery/index.tsx b/src/components/images/Gallery/index.tsx
index 0ca46c0b67..1b4e1d6239 100644
--- a/src/components/images/Gallery/index.tsx
+++ b/src/components/images/Gallery/index.tsx
@@ -55,6 +55,13 @@ interface GalleryProps {
   onPressIn?: (index: number) => void
   viewContext?: PostEmbedViewContext
   isWithinQuote?: boolean
+  // Post context for the in-feed carousel swipe metric. Omit for non-post
+  // contexts (no event will be emitted).
+  metricsPostContext?: {
+    postUri: string
+    postAuthorDid: string
+    feedDescriptor?: string
+  }
 }
 
 const Context = createContext<{
@@ -99,6 +106,7 @@ export function Gallery({
   onPressIn,
   viewContext,
   isWithinQuote,
+  metricsPostContext,
 }: GalleryProps) {
   const {t: l} = useLingui()
   const ax = useAnalytics()
@@ -169,13 +177,17 @@ export function Gallery({
   const emitSwipeMetric = useMemo(
     () =>
       debounce((fromIndex: number, toIndex: number) => {
-        ax.metric('post:gallery:swipe', {
+        if (!metricsPostContext) return
+        ax.metric('post:photoEmbed:carouselSwipe', {
           fromImage: fromIndex + 1, // convert to 1-based index for easier analysis
           toImage: toIndex + 1, // convert to 1-based index for easier analysis
           totalImages: images.length,
+          postUri: metricsPostContext.postUri,
+          postAuthorDid: metricsPostContext.postAuthorDid,
+          feedDescriptor: metricsPostContext.feedDescriptor,
         })
       }, 200),
-    [ax, images.length],
+    [ax, images.length, metricsPostContext],
   )
 
   const setCurrentIndex = (index: number) => {
@@ -277,10 +289,6 @@ export function Gallery({
           renderItem={({item, index}) => {
             const openLightboxAtIndex = onPress
               ? () => {
-                  ax.metric('post:gallery:openLightbox', {
-                    fromImage: index + 1, // convert to 1-based index for easier analysis
-                    totalImages: images.length,
-                  })
                   const refs: AnimatedRef<any>[] = []
                   const dims: (Dimensions | null)[] = []
                   for (let i = 0; i < images.length; i++) {
diff --git a/src/screens/PostThread/components/ThreadItemAnchor.tsx b/src/screens/PostThread/components/ThreadItemAnchor.tsx
index 17c8e54be8..dc3c55f125 100644
--- a/src/screens/PostThread/components/ThreadItemAnchor.tsx
+++ b/src/screens/PostThread/components/ThreadItemAnchor.tsx
@@ -414,6 +414,8 @@ const ThreadItemAnchorInner = memo(function ThreadItemAnchorInner({
                     moderation={moderation}
                     viewContext={PostEmbedViewContext.ThreadHighlighted}
                     onOpen={onOpenEmbed}
+                    post={post}
+                    feedDescriptor={feedFeedback.feedDescriptor}
                   />
                 </View>
               )}
diff --git a/src/screens/PostThread/components/ThreadItemPost.tsx b/src/screens/PostThread/components/ThreadItemPost.tsx
index 841c2af745..c1e27222ff 100644
--- a/src/screens/PostThread/components/ThreadItemPost.tsx
+++ b/src/screens/PostThread/components/ThreadItemPost.tsx
@@ -349,6 +349,7 @@ const ThreadItemPostInner = memo(function ThreadItemPostInner({
                     embed={post.embed}
                     moderation={moderation}
                     viewContext={PostEmbedViewContext.Feed}
+                    post={post}
                   />
                 </View>
               )}
diff --git a/src/screens/PostThread/components/ThreadItemTreePost.tsx b/src/screens/PostThread/components/ThreadItemTreePost.tsx
index 6ee116d166..9868786648 100644
--- a/src/screens/PostThread/components/ThreadItemTreePost.tsx
+++ b/src/screens/PostThread/components/ThreadItemTreePost.tsx
@@ -371,6 +371,7 @@ const ThreadItemTreePostInner = memo(function ThreadItemTreePostInner({
                         embed={post.embed}
                         moderation={moderation}
                         viewContext={PostEmbedViewContext.Feed}
+                        post={post}
                       />
                     </View>
                   )}
diff --git a/src/view/com/post/Post.tsx b/src/view/com/post/Post.tsx
index 62e7cb2aae..c952224553 100644
--- a/src/view/com/post/Post.tsx
+++ b/src/view/com/post/Post.tsx
@@ -255,6 +255,7 @@ function PostInner({
                     embed={post.embed}
                     moderation={moderation}
                     viewContext={PostEmbedViewContext.Feed}
+                    post={post}
                   />
                 </View>
               ) : null}
diff --git a/src/view/com/posts/PostFeed.tsx b/src/view/com/posts/PostFeed.tsx
index 48754d2753..20c6a31a3a 100644
--- a/src/view/com/posts/PostFeed.tsx
+++ b/src/view/com/posts/PostFeed.tsx
@@ -13,6 +13,8 @@ import {
 import {
   type AppBskyActorDefs,
   AppBskyEmbedExternal,
+  AppBskyEmbedGallery,
+  AppBskyEmbedImages,
   AppBskyEmbedVideo,
   type AppBskyFeedDefs,
 } from '@atproto/api'
@@ -907,7 +909,9 @@ let PostFeed = ({
 
   const seenActorWithStatusRef = useRef<Set<string>>(new Set())
   const seenPostUrisRef = useRef<Set<string>>(new Set())
-  const seenStandardSiteUrisRef = useRef<Set<string>>(new Set())
+  // Tracks every post we've seen so we can fire per-post events exactly once,
+  // regardless of the post's position within its slice.
+  const seenPerPostUrisRef = useRef<Set<string>>(new Set())
 
   // Helper to calculate position in feed (count only root posts, not interstitials or thread replies)
   const getPostPosition = useNonReactiveCallback(
@@ -940,6 +944,48 @@ let PostFeed = ({
     (item: FeedRow) => {
       feedFeedback.onItemSeen(item)
 
+      // Events that should fire exactly once for every new post, regardless of
+      // its position within a slice or video grid row.
+      const onPostSeen = (post: AppBskyFeedDefs.PostView) => {
+        if (seenPerPostUrisRef.current.has(post.uri)) return
+        seenPerPostUrisRef.current.add(post.uri)
+
+        // Standard site embed view tracking
+        if (
+          AppBskyEmbedExternal.isView(post.embed) &&
+          isStandardSiteEmbed(post.embed.external)
+        ) {
+          ax.metric('embed:standardSite:view', {url: post.embed.external.uri})
+        }
+
+        // Photo embed impression tracking
+        if (
+          AppBskyEmbedImages.isView(post.embed) ||
+          AppBskyEmbedGallery.isView(post.embed)
+        ) {
+          const totalImages = AppBskyEmbedGallery.isView(post.embed)
+            ? post.embed.items.filter(AppBskyEmbedGallery.isViewImage).length
+            : post.embed.images.length
+          const useExpandedLayout = AppBskyEmbedGallery.isView(post.embed)
+            ? totalImages > 4
+            : ax.features.enabled(ax.features.PostGalleryEmbedEnable)
+          const layout =
+            totalImages === 1
+              ? 'single'
+              : useExpandedLayout
+                ? 'carousel'
+                : 'grid'
+
+          ax.metric('post:photoEmbed:impression', {
+            layout,
+            totalImages,
+            postUri: post.uri,
+            postAuthorDid: post.author.did,
+            feedDescriptor: feedFeedback.feedDescriptor || feed,
+          })
+        }
+      }
+
       // Track post:view events
       if (item.type === 'sliceItem') {
         const slice = item.slice
@@ -947,6 +993,8 @@ let PostFeed = ({
         const postItem = slice.items[indexInSlice]
         const post = postItem.post
 
+        onPostSeen(post)
+
         // Only track the root post of each slice (index 0) to avoid double-counting thread items
         if (indexInSlice === 0 && !seenPostUrisRef.current.has(post.uri)) {
           seenPostUrisRef.current.add(post.uri)
@@ -977,16 +1025,6 @@ let PostFeed = ({
             })
           }
         }
-
-        // Standard site embed view tracking
-        if (
-          AppBskyEmbedExternal.isView(post.embed) &&
-          isStandardSiteEmbed(post.embed.external) &&
-          !seenStandardSiteUrisRef.current.has(post.embed.external.uri)
-        ) {
-          seenStandardSiteUrisRef.current.add(post.embed.external.uri)
-          ax.metric('embed:standardSite:view', {url: post.embed.external.uri})
-        }
       } else if (item.type === 'videoGridRow') {
         // Track each video in the grid row
         for (let i = 0; i < item.items.length; i++) {
diff --git a/src/view/com/posts/PostFeedItem.tsx b/src/view/com/posts/PostFeedItem.tsx
index 748d14faca..c0ff26206d 100644
--- a/src/view/com/posts/PostFeedItem.tsx
+++ b/src/view/com/posts/PostFeedItem.tsx
@@ -429,6 +429,7 @@ let FeedItemInner = ({
               onOpenEmbed={onOpenEmbed}
               post={post}
               additionalPostAlerts={additionalPostAlerts}
+              feedDescriptor={feedDescriptor}
             />
             <PostControls
               post={post}
@@ -460,6 +461,7 @@ let PostContent = ({
   postAuthor,
   onOpenEmbed,
   additionalPostAlerts,
+  feedDescriptor,
 }: {
   moderation: ModerationDecision
   richText: RichTextAPI
@@ -468,6 +470,7 @@ let PostContent = ({
   onOpenEmbed: () => void
   post: AppBskyFeedDefs.PostView
   additionalPostAlerts?: AppModerationCause[]
+  feedDescriptor?: string
 }): React.ReactNode => {
   const [limitLines, setLimitLines] = useState(
     () => countLines(richText.text) >= MAX_POST_LINES,
@@ -528,6 +531,8 @@ let PostContent = ({
             moderation={moderation}
             onOpen={onOpenEmbed}
             viewContext={PostEmbedViewContext.Feed}
+            post={post}
+            feedDescriptor={feedDescriptor}
           />
         </View>
       ) : null}