diff --git a/bskyweb/cmd/bskyweb/server.go b/bskyweb/cmd/bskyweb/server.go
index 672e8d25eb..79fb444867 100644
--- a/bskyweb/cmd/bskyweb/server.go
+++ b/bskyweb/cmd/bskyweb/server.go
@@ -394,6 +394,9 @@ func (srv *Server) Shutdown() error {
 func (srv *Server) NewTemplateContext() pongo2.Context {
 	return pongo2.Context{
 		"staticCDNHost": srv.cfg.staticCDNHost,
+		"favicon":       fmt.Sprintf("%s/static/favicon.png", "https://bsky.app"),
+		// specify the default image for social cards
+		"defaultBannerImage": fmt.Sprintf("%s/static/social-card-default.png", srv.cfg.staticCDNHost),
 	}
 }
 
@@ -599,13 +602,16 @@ func (srv *Server) WebProfile(c echo.Context) error {
 			unauthedViewingOkay = false
 		}
 	}
-	if !unauthedViewingOkay {
-		return c.Render(http.StatusOK, "profile.html", data)
-	}
+
 	req := c.Request()
 	data["profileView"] = pv
 	data["requestURI"] = fmt.Sprintf("https://%s%s", req.Host, req.URL.Path)
 	data["requestHost"] = req.Host
+
+	if !unauthedViewingOkay {
+		data["requiresAuth"] = true
+	}
+
 	return c.Render(http.StatusOK, "profile.html", data)
 }
 
diff --git a/bskyweb/templates/base.html b/bskyweb/templates/base.html
index c8dec0e22a..0bde22e77c 100644
--- a/bskyweb/templates/base.html
+++ b/bskyweb/templates/base.html
@@ -95,6 +95,7 @@
   <meta name="application-name" content="Bluesky">
   <meta name="generator" content="bskyweb">
   <meta property="og:site_name" content="Bluesky Social">
+  <meta property="og:logo" content="{{ favicon }}">
   <meta name="twitter:site" content="@bluesky" />
   <link type="application/activity+json" href="" />
 
diff --git a/bskyweb/templates/profile.html b/bskyweb/templates/profile.html
index 8506a9cff7..cc33ed5318 100644
--- a/bskyweb/templates/profile.html
+++ b/bskyweb/templates/profile.html
@@ -9,36 +9,48 @@
 {% endblock %}
 
 {% block html_head_extra -%}
-{%- if profileView -%}
   <meta property="og:site_name" content="Bluesky Social">
   <meta property="og:type" content="profile">
-  <meta property="profile:username" content="{{ profileView.Handle }}">
-  {%- if requestURI %}
+{%- if requestURI %}
   <meta property="og:url" content="{{ requestURI }}">
   <link rel="canonical" href="{{ requestURI|canonicalize_url }}" />
-  {% endif -%}
+{% endif -%}
+
+{%- if profileView -%}
+  <meta property="profile:username" content="{{ profileView.Handle }}">
   {%- if profileView.DisplayName %}
   <meta property="og:title" content="{{ profileView.DisplayName }} (@{{ profileView.Handle }})">
   {% else %}
   <meta property="og:title" content="{{ profileView.Handle }}">
   {% endif -%}
-  {%- if profileView.Description %}
-  <meta name="description" content="{{ profileView.Description }}">
-  <meta property="og:description" content="{{ profileView.Description }}">
-  {% endif -%}
-  {%- if profileView.Banner %}
-  <meta property="og:image" content="{{ profileView.Banner }}">
-  <meta name="twitter:card" content="summary_large_image">
-  {%- elif profileView.Avatar -%}
-  {# Don't use avatar image in cards; usually looks bad #}
-  <meta name="twitter:card" content="summary">
-  {% endif %}
+
+  <link rel="alternate" href="at://{{ profileView.Did }}/app.bsky.actor.profile/self" />
+
   <meta name="twitter:label1" content="Account DID">
   <meta name="twitter:value1" content="{{ profileView.Did }}">
+
   {%- if requestHost %}
   <link rel="alternate" type="application/rss+xml" href="https://{{ requestHost }}/profile/{{ profileView.Did }}/rss">
   {% endif %}
-  <link rel="alternate" href="at://{{ profileView.Did }}/app.bsky.actor.profile/self" />
+
+  {# Only show details if auth isn't required #}
+  {% if not requiresAuth %}
+    {%- if profileView.Description %}
+    <meta name="description" content="{{ profileView.Description }}">
+    <meta property="og:description" content="{{ profileView.Description }}">
+    {% endif -%}
+    {%- if profileView.Banner %}
+    <meta property="og:image" content="{{ profileView.Banner }}">
+    <meta name="twitter:card" content="summary_large_image">
+    {%- elif profileView.Avatar -%}
+    {# Don't use avatar image in cards; usually looks bad #}
+    <meta name="twitter:card" content="summary">
+    {% endif %}
+  {% else %}
+    <meta name="description" content="This profile requires authentication to view.">
+    <meta property="og:description" content="This profile requires authentication to view.">
+    <meta property="twitter:description" content="This profile requires authentication to view.">
+  {% endif %}
 {% endif -%}
 {%- endblock %}